Today, with new AI video generators, the only real limit is your imagination. We just proved it with a wild new ad for Veo 3 using the Artlist Image & Video Generator. We did it on a short two-week timeline with a small team. And by using AI, we cut production costs by about 85% compared to a shoot. The entire process felt less like a traditional production and more like discovering a new way to create.

Now, we’re taking you behind the scenes to show you exactly how we did it. We’ll break down the entire creative workflow and give you the key strategies you can use in your own work. This isn’t just about a new tool, it’s a deep dive into how you can be a director in a world with AI, where you set the vision and the tools become your crew. Let’s break it down.

The ad’s creative process

The entire ad was built around a simple concept: an announcer introducing characters to a world of limitless creation. The Artlist creative team embraced some serious constraints — a two-week timeline, no final script, just a framework, a whimsical song from the album Pounding So Hard, and a single starting point: a subway scene that transitions into a flying train.

This wasn’t a conventional production. Instead of a single director leading a crew, three creators worked in parallel, each responsible for different scenes. They used clever continuity tricks to weave their work together, like having a flying train lead directly into a skydiver in another scene. This parallel workflow allowed them to be agile and move at incredible speed.

The power came from a shift in mindset.

For the dialogue, they used Artlist’s AI Voice Generator to refine the announcer’s lines, then blended it all together with sound design in post, including camera shake, grain, chromatic aberration, and a custom sound mix. The ad wasn’t just a showcase; the creators felt like characters on their own journey, discovering new possibilities alongside the viewer.

Best practices you can steal

The creation of our ad revealed a new creative workflow. Here are the core principles and pro tips you can use to integrate AI tools into your own filmmaking.

Think like a director

Don’t treat these tools like a magic button. They’re your new collaborator. You’re the director, and AI is your crew. It can generate the shots you need, but you’re still responsible for the vision, the pacing, and the emotional tone of your story. 

Creative Director at Artlist, Itzik Cohen, explains, “This project proved that AI doesn’t replace creativity, it empowers it. The human imagination is still the most powerful part of the equation.”

The best outputs happen when you combine imagination with structure: clear, detailed prompts and a willingness to experiment.

Prompt like a cinematographer

A common mistake is treating AI like a search engine. To get a cinematic result, you have to think like a cinematographer. For video creators, that means using industry-standard language.

Instead of writing a full script and then trying to generate the footage, the team used a prompt structure that focused on cinematic language. The team used keywords they also use in ad production, like “cinematic shot of… 18mm, shallow DOF, subtle haze…” to ensure a cohesive, high-quality look. To ensure shot continuity across multiple clips, repeat key phrases to glue shots together.

This gives the AI specific visual cues to work with, resulting in a more refined and intentional image. To ensure shot continuity across multiple clips, repeat key descriptors like “rugged coastline, roaring sea” to glue shots together.

Storytelling with vignettes

Instead of trying to script a full feature film, think in modular scenes. A vignette approach allows you to build a larger narrative out of smaller, connected puzzle pieces. This method keeps things flexible and collaborative, which is how our three creators were able to work in parallel. 

“The speed was a game-changer. We could iterate on ideas and explore different looks in a single afternoon, not over weeks of location scouting and shooting.” Brand Creative Director at Artlist, Lena Shulman, told us. 

Focus on continuity anchors: a flying train leads into a skydiver; a character’s gesture bridges two scenes. This lets you build a full story with a high degree of flexibility.

Layering in audio early

Veo 3 generates video with audio, but you can also guide it with specific prompts. For example, specify “wind rushing,” “cinematic orchestral score,” or even dialogue lines. You can also use Artlist’s AI Voiceover to refine or replace dialogue for more control, and bring your own royalty-free music and sound effects from the Artlist catalog. Post-production sound design, like adding the right amount of grain, sound effects, and music stems, gives the final result realism and weight.

Your prompting and generating strategy

Don’t expect one perfect prompt to solve everything. The most effective approach is to generate different variations from a single prompt, then pick and remix the best elements. Keep a record of your prompts to track what works well. This kind of disciplined creative process is what separates a good filmmaker from a great one.

Post-AI polish

In this ad, the outputs from AI were a starting point, almost like raw footage. We found that even small manual touches can make AI output feel truly cinematic:

• Add subtle handheld camera shake and zoom keyframes to give shots more life.
• Color grade for consistency, as AI outputs can vary from one scene to the next.
• Add a film grain overlay for a cohesive texture across all your shots.

This hybrid approach, which merges AI generation with traditional filmmaking techniques, is the real secret to creating something truly unique and professional. 

And the payoff was huge — this workflow let our small team slash production costs by about 85% compared to a conventional shoot, while still achieving a cinematic, high-end result.

Lena said, “AI is great. We love working with it, but you can’t just rely on the AI. A human still needs to be in the director’s chair, adding that final layer of detail and emotion that makes the video feel real.”

Use the full AI Toolkit: Veo 3 and Nano Banana

Artlist has a full AI toolkit — AI voiceover, AI image generator: text to image and image to image, and AI video generator: text to video and image to video. So, when we created our ad, we also used the Nano Banana model for image-to-image visual generation. 

It thrives with strong aesthetic keywords like “Y2K surreal chrome reflection” or “cartoon squash-and-stretch.” You can use Nano Banana as a creative sketchpad to quickly test ideas, or generate short clips, and then refine and generate a finished cinematic output with Veo 3. 

Our advice: Don’t overthink it, just throw in weird descriptors and see what happens! 

Ready to step into the future of filmmaking? 

Veo 3 is more than a new tool. It’s an empowering partner for your creativity. It’s ready to help you push the boundaries of what’s possible in filmmaking. The only limit is what you can imagine.

Ready to start creating? Head over to Artlist and explore Veo 3, Veo3.1, Nano Banana and more today. See what worlds (and ads) you can build.

הפוסט The director’s new tool: Inside the making of Artlist’s Veo 3 ad  הופיע לראשונה ב-Artlist Blog.

That’s why mastering consistent character with AI is becoming one of the most critical skills for creators working with generative tools. With Veo 3 now available on Artlist, you’ll have a powerful new way to achieve it. This next-generation model combines cinematic visuals with native audio generation, making it easier than ever to keep your characters consistent.

Why character consistency matters in AI storytelling

In traditional filmmaking, continuity teams and makeup artists make sure an actor’s appearance doesn’t shift between shots. In AI-driven production, you’re responsible for building that same level of control into your process. Without it, your audience may notice subtle changes like a shifting jawline, mismatched hair color, or a voice that doesn’t quite fit, pulling them out of the narrative.

Immersion

Stable visuals and performance help the audience sink into the world you’ve built. When nothing feels out of place, viewers can focus on the story rather than noticing inconsistencies. For filmmakers, keeping the viewer focused helps the creative vision come through the way it was meant to. 

Credibility

Consistent traits and behavior make characters feel real and believable. Audiences are more likely to accept the story’s world and events when characters act in ways that make sense. For creators, this credibility strengthens the story and avoids breaking character with jarring mistakes.

Emotional connection

When characters stay consistent, viewers start to recognize and care about them. This makes their successes, struggles, and choices feel meaningful. For filmmakers, strong emotional ties keep audiences engaged and invested in the story from start to finish.

Narrative clarity

If you want your audience to care about your characters, the story needs to be clear. Keeping characters consistent helps viewers understand who they are and what’s happening, and it stops creators from accidentally breaking the story or confusing the audience.

Veo 3 offers a significant advantage with character consistency. By generating both visuals and synced audio, it reduces one of the most common breaks in character continuity — voice mismatch. But technology alone can’t guarantee results. You’ll still need a strategy to keep your character locked in across every clip.

Maximizing consistency without wasting credits

AI video generation comes with limits, credit systems, render times, and the risk of unpredictable results. The more you can lock in your character details before generating the final video, the more efficient your workflow becomes, plus you’ll save time and credits in the long run.

Here’s how to set yourself up for success with Veo 3 (and other AI-consistent character generators).

Prototype your storyboards first

Before you start generating your final footage, work through your scenes in low-resolution or still-image tests. Create a rough visual sequence to confirm your framing, pacing, and shot variety. This isn’t about perfect output — it’s about spotting potential consistency issues early.

Artlist AI tools can streamline this stage. Use it to assemble a mood board of reference visuals, then add voiceover and sound effects in the same workspace. By defining your aesthetic up front, you’ll reduce trial and error when you start running Veo 3 generations.

Build a detailed character bible

Think of this as your digital continuity manual, where you need to document every defining element of your character, from their core visual identity to behavior and personality.

• Facial features, age, and skin tone
• Hair style and color
• Clothing and accessories
• Posture and body type
• Personality traits, vocal tone, and speech quirks

Defining these elements will help you to understand what works for your character. Once your bible is complete, use the same language every time you prompt Veo 3. You can even train a personalized GPT or assistant tool on character profiles to generate perfectly consistent prompts for each scene. This reduces “drift” and keeps your visuals stable.

Use high-quality image references

If your platform supports it, always start with a strong reference image. Uploading a single, high-resolution picture of your character gives the model an anchor point to work from. 

• Use image to video to create motion directly from your reference.
• Apply image to image to adjust angles or poses while keeping the look intact.
• Embed consistent visual descriptors into text prompts to strengthen recognition.

Build a feedback loop

Even with strong prompts, small changes can slip through. After each generation, review your clip for mismatched features, wardrobe changes, or voice inconsistencies. Then adjust your prompt with specific corrections — for example, “same hairstyle as previous clip,” or “identical blue jacket.”

Treat each iteration like a take on a real set. The tighter your review cycle, the faster you’ll arrive at a perfectly consistent result without burning through credits.

Chain tools for better results

Character consistency doesn’t have to live inside a single tool. You can combine platforms to tighten your process for even better results. 

1. Use ChatGPT or another character prompt generator to expand and refine your character bible.
2. Enhance your visuals with Artlist’s post-processing tools, such as color grading and focus, before final export.
3. Feed your polished descriptors and references into Veo 3 for generation, to help keep your character’s look consistent.

This approach creates a multi-step quality check, so by the time you render the final scenes, your character’s look is locked in.

Creative advice from Eden Barel of Artlist

AI tools are only as consistent as the information you feed them. The more precise you are with references, prompts, and reviews, the more your character will feel like the same person from the first frame to the last.

A recent Veo 3 test at Artlist showed just how far this can go. By starting with a clear character profile, chaining last-frame references, and adjusting prompts between takes, Eden Barel, Video Content Specialist at Artlist, produced a short sequence where the main character held the look across multiple scenes, even in complex lighting and motion.

Example prompt:

A young African American man with long dreadlocks tucked under a baseball cap, wearing a plain white resort shirt over a tank top, wide black pants, and red Clarks Wallabee shoes. He is sitting calmly, facing the camera, slightly to the right side of the frame. The camera is placed at a distance, capturing a wide shot with no depth-of-field blur. The image is captured with a vintage 35mm lens: visible film grain, slight lens softness, chromatic aberration, and a subtle 16mm glow. The background is an ancient Buddhist temple in Thailand, surrounded by weathered stone and soft greenery. Everything is in focus. Tripod shot, no movement, no slow motion, no stylization. Realistic and raw.

 “What’s exciting about these new AI tools is the ability to keep a character truly consistent across different shots — something that simply wasn’t possible before. But it’s a very different skillset to traditional filmmaking; you’re not managing actors and costumes so much as shaping words into images, and continuity comes down to how precisely you guide the prompts.”

– Eden Barel

Bringing consistency to your creative process

Character consistency is more than a technical challenge; it’s the foundation of trust between your story and your audience. Veo 3 raises the bar with native audio, reference-based visual generation, and cinematic quality, but it still takes a thoughtful workflow to make the most of it.

By prototyping early, keeping a detailed character bible, using high-quality references, and building a review loop, you’ll create sequences that feel intentional, believable, and emotionally engaging. Ready to create characters your audience will never forget? Try Veo 3 on Artlist now. 

הפוסט Tips on how to create character consistency using AI video generators הופיע לראשונה ב-Artlist Blog.

But as faithful as those films are, they barely scratch the surface of what it really takes to get close to a storm, let alone capture it on camera. So, what is it actually like to be a storm chaser?

To find out, Artlist partnered with a team of creators willing to dive straight into the chaos. Veteran storm chasers Krystle Wright and Nick Moir led the charge — two of the most respected severe weather photographers working today, with decades of experience capturing extreme environments. Alongside them were travel filmmakers Josh Guvi and Christopher Balladarez, documenting the journey not just from a distance, but right inside the action.

Their mission? To chase down real-life tornadoes across Tornado Alley and bring back footage that shows storms like you’ve never seen them before — raw, emotional, and impossibly close. Footage that lives exclusively in the Artlist catalog.

Tornado Alley

“While adrenaline is part of the appeal of storm chasing, what I find truly fascinating is the organisation and structure of these storms, especially in Tornado Alley in the United States. So this year, we began our chase in Texas and were onto a tornado-warned storm within a couple of hours of getting off the plane,” Nick tells us. “We chased across Texas, Arkansas, into Mississippi, and then back through Texas, Oklahoma, and Colorado.” 

The team was right in the midst of Tornado Alley, a unique place that sees some of the highest tornado activity in the world. This is where warm, moist air from the Gulf collides with cold, dry air from the Rockies. This unique mix of geography and weather patterns creates the perfect conditions for powerful supercell storms and frequent tornadoes. There’s no better place to capture storm footage.

Nick’s mission was clear from the start. “My specific role was to get Krystle and the team into a good position to capture the structure of the storms and the severe weather they produce, including tornadoes.” Using his decades of experience, which includes covering major events such as the 2001 “Black Christmas” bushfire event in Australia and the 2004 Boxing Day Tsunami, Nick was able to determine where storms were likely to form, how they might move, and what hazards they might bring. He’s no stranger to capturing natural disaster footage. “When chasing a particular storm, I also study the radar in detail. Supercell storms have specific radar signatures that indicate where a tornado might be embedded, allowing you to position yourself relatively safely, even quite close.”

No matter how experienced Nick is, Mother Nature is an unpredictable beast, as the team soon found out. Creator Josh Guvi reflects that “the hardest part is how quickly things change. There was a moment where we were set up in a great spot, waiting for a potential tornado to drop — everything looked good, we were calm, cameras ready. And then out of nowhere, the whole storm shifted and moved straight over us. Our position went from safe to dangerous in seconds. We had to pack up and get out immediately. It was a reminder that nature doesn’t care about your plan. You’ve got to stay alert and be ready to move, fast.”

Picking the right gear

This unpredictable nature massively influenced the gear the team could use. For Josh, he “packed gear that could handle rough conditions and move fast. I used a mix of handheld and gimbal setups, but kept everything light and quick to set up. The goal was to stay flexible because once things start happening, you’ve only got seconds to react.”

Meanwhile, for seasoned storm chaser and photographer Krystle, her many years in the field have helped fine-tune and streamline her setup. “My go-to setup is the Leica SL3 with a 24-90mm. A huge factor in why I choose Leica is its unique colour profile and rendering that complements how I love to document the world around me. The 24-90mm is such a versatile lens that it covers 95% of what I want to shoot. It’s pretty rare that I need to use a telephoto lens. Many years ago, my camera kit had grown so much that it felt like it had become a burden. I switched to Leica and stripped my kit back to the absolute essentials, so that the camera felt like a joy again and my back was far happier with less weight to carry.”

For cinematographer Christopher Balladarez, the weather was the main consideration. “Thankfully, Canon has some really good weather sealing on their bodies! I went with the Canon C80, the Canon R5c, and some zoom lenses. You would think that if you’re storm chasing, you’ll be in a lot of rain, but chances are, if you’re in rain, you’re not going to get a good shot. Storm chasers like Nick and Krystle chase to capture beautiful images and try to get into a position close enough for a great shot, but far enough from getting smacked by 4-inch hail!” 

The challenge of documenting storms

While 4-inch hail sounds pretty threatening, Nick assures us that “you might think the greatest hazards while storm chasing are tornadoes, hail, or lightning — but by far the biggest danger is fatigue, and the driving — either by you or others on the road, especially in poor conditions.”

Krystle agrees. “Storm chasing is hard work and a stroke of luck! We spend so many hours on the road, and there’s numerous factors to navigate every chase — cell service, road network, fuel stations, other drivers, other chasers, interpreting forecasts, weather radar, and then of course the spontaneity of Mother Nature. Other drivers, whether they are chasers or not, are probably one of the most terrifying unknowns to encounter, as I’ve seen some strange behaviour, including drivers crossing over the ditch to start driving up the wrong way on the interstate in the midst of a storm.”

The team certainly spent a lot of time on the road, Chris tells us. “We drove through, like, five states. In the middle of America there aren’t that many healthy places to eat, so that was a challenge…it was at least a 4-5 hour drive to get to our target area for the next day, so that means getting to our hotels super late, dumping footage and then waking up extremely early to get back on the road. It’s a lot on the body and mind, but everyone was extremely good company, so it made it really smooth.”

“I’ll admit I can get a little grumpy after several thousand miles and not much sleep,” laughs Nick. He goes on to explain how having a great team is essential — “This was Krystle Wright’s fourth U.S. chase with me, and we’ve become a highly effective team. It takes a rare kind of determination to get the best possible photo or video in these situations, and very few people have that level of commitment.”

Getting the shot

That’s why Artlist picked this crew of four, because they were so committed to that goal of getting the best possible photos or videos. Josh reminisces on his favourite moment: “When we got our first tornado, I knew right away I didn’t want to just focus on the tornado itself — I wanted to focus on Krystle and her reaction to it. It was a rushed, hectic moment, everything moving fast, but I made one decision: whatever happened, I wasn’t going to stop rolling. We jumped out of the car, and I followed her as she ran toward the tornado — her reaction was so raw, so real. That kind of emotion, with this massive tornado towering in the background… You almost never catch something that honest on camera. It was wild — and it felt like the moment.”

Chris enthuses, “I’ve learned that when situations like that happen, you just have to roll everything and don’t stop recording, because you never know what’s going to happen. I can’t wait for that footage to come out!”

For Krystal, there was another moment that really stood out. “We could sense the possibility of positioning ourselves for some mammatus clouds at sunset and started driving north on a lonely road that weaved through barren desert hills. Mile by mile, we edge our way out of the dull grey of the storm behind us, and in the distance, the mammatus were beginning to emerge. By the time we decide to commit to a location, I remember stepping out of the vehicle and immediately being entranced as in one direction, the mammatus clouds are changing from golds to pinks, and in the other, the most impressive godlike rays are streaming through the clouds. I like to celebrate those moments just as much as the intense storm chasing moments… It’s all magic to me!”

Navigating the fear factor

Naturally, when up close and personal with such immense, destructive forces, fear comes into play. How could a storm chaser or filmmaker ever hope to stay calm while trying to capture such destructive storm footage?

Krystle does her best to unpick this complicated facet of the craft. “Fear is an asset that keeps me alive. If there is ever a situation that I don’t feel good about, even if I can’t articulate or reason why, I still carry enough faith to trust those gut instincts. In my first season of storm chasing, I was absolutely out of my comfort zone as everything was new to me. But each season I return to storm chasing, I continue to build up more experience, more knowledge, and familiarity so that I can make the right decisions, especially when we are in the thick of the action.” 

It’s about experience, she emphasises. “I can assure you that the adrenaline still pumps every storm chase, but perhaps with experience, the adrenaline evolves to a point where it’s more controlled and attuned to seeking out specific aspects of storm chasing.”

For Josh, it was a case of “you don’t really think — you just do. You fall back on muscle memory and trust your team. We knew our roles, kept it simple, and stayed focused. You don’t get fancy out there — you just stay steady and keep rolling.” 

With new learnings and experiences, he offers advice to other creators chasing epic moments like this…“Be patient, be safe, and be ready for anything. These moments are unpredictable — they don’t wait for you to get set up. But beyond just chasing something incredible, try to give it meaning. Context matters. Humanize what you’re seeing. Try to capture the emotion you felt in that moment, because that’s what people connect to. That’s what stays with them.”

And Chris chimes in, reminding us all to “not go alone and inexperienced. A lot of injuries and deaths have happened like that. Go with someone who does have some time chasing. You’d be surprised how many chasers will welcome you with open arms and show you the path. Learn forecasting, learn meteorology, and get into the community. It’s all about safety.”

Why chase storms

For seasoned pros like Krystle and Nick, safety has always been paramount. And it’s clear to see that there’s an alluring, addictive nature to this craft. “People chase storms for many reasons,” Nick theorises. “For some, it’s scientific, gathering data to better understand tornado formation and improve global warning systems. Others chase specifically to provide ground-truth reports, confirming radar signatures and helping issue timely warnings. Many tornado warnings have actually originated from chaser reports.”

For Nick, he feels it’s all of those things combined, and perhaps something more. “It’s like why surfers surf, or why people jump out of planes. All the noise and nonsense of everyday life vanishes, and your focus becomes razor-sharp. It’s liberating. And to see the excitement, joy, and elation on the faces of those I take with me — that’s immensely gratifying.”

“Imagine a day where it starts like any other day, bluebird sky with not a cloud to see anywhere,” describes Krystle. “Around lunch time, there are small clouds forming, but it’s hard to fathom that within a couple of hours, the entire sky can turn so dark and black that you’d mistake 3pm as if it were nighttime. The monsters that roll through the big open skies of the Midwest attract storm chasers from all over the world every spring because of this power, and it’s humbling to see every time.”

In the catalog

What this crew captured was the result of experience, instinct, and the kind of risk-taking that most of us would rightly fear. Shot on the road, in the chaos, and sometimes just 300 yards from a tornado, this is the real deal: authentic footage from inside real-life storms, captured exclusively for Artlist. It’s raw, it’s emotional, and it’s available now — only on Artlist. Whether you’re building an ad, a trailer, or a cinematic short, this is the kind of hurricane storm footage that turns heads and holds attention. Thanks to our team of storm chasers and creators, you can now create eye-catching videos with footage you can’t find anywhere else. Whether it’s capturing the sounds of Iceland or documenting the island slipping beneath the ocean, Artlist goes to extremes to bring you world-class footage — no matter how wild the weather gets.

הפוסט Storm Chasers: How Artlist captured epic tornado footage הופיע לראשונה ב-Artlist Blog.

With Sora 2 integrated into Artlist’s AI tools, creators can generate realistic videos and immersive soundscapes with nothing but a prompt or an image. Whether you’re a filmmaker, content creator, or brand marketer, you now have the power to create worlds grounded in reality, with more creative freedom than ever before.

Sora 2 is included with our AI Suite, Max Pro, and Business plans. To use it, go to the Artlist Image & Video Generator and simply select “Sora 2” or “Sora 2 Pro” in the model dropdown.

What is Sora 2?

Sora 2 is the latest model developed by OpenAI. It generates high-definition video from text and images, distinguished by its profound understanding of physics. This results in the most accurate, lifelike motion and natively integrated audio, including dialogue, sound effects, and ambient soundscapes.

It’s a breakthrough for creators who demand realism above all else. It allows complex scenes to unfold logically and believably without the “AI weirdness” of previous models.

What you can create with Sora 2 on Artlist

Sora 2 brings together motion, physics, and sound in a single, powerful flow. All outputs generated with Sora 2 on Artlist are covered by your license, royalty-free, and cleared for commercial use.

It’s really easy to use:

1. Click AI Image & Video on the sidebar.
2. Toggle to the video icon and choose Text to Video or Image to Video.
3. Choose your model from the dropdown – Sora 2 or Sora 2 Pro.
4. Add your image or type your prompt.
5. Choose your duration: 4,8,12 seconds
6. Ensure the audio toggle is selected if you want sound.
7. Click Generate and find your video in your My Creations tab.

How Sora 2 shines 

Generate worlds that obey the laws of physics

The true power of Sora 2 is its ability to simulate reality. While other models might try to force a result, Sora 2 understands cause and effect. This allows you to create complex action that unfolds naturally.

OpenAI shared this prompt example to show how it can interpret better than ever. 

Prompt: “A basketball player shoots a three-pointer and misses.”

To satisfy the “shot” part of the prompt, previous models might show the ball leaving the player’s hands and then teleporting strangely into the hoop, ignoring the “misses” instruction.

Sora 2 understands, so the same prompt results in a realistic miss. The player shoots, the ball travels in a natural arc, hits the backboard or rim, and rebounds onto the court according to the laws of physics. This ability to model both success and failure is crucial for authentic storytelling.

Create complete scenes with integrated sound

Every Sora 2 generation comes with the option to include a rich, synchronized soundscape. You can describe the mood, specific sounds, or even dialogue in your prompt, and Sora 2 will generate audio that fits the scene, from footsteps on pavement to the roar of a crowd.

Unlock director-level control 

Sora 2 speaks the language of creators. It understands prompts with filmmaking terms and can execute multi-shot sequences while maintaining character and world consistency. Describe the tone, camera movement, and action, and Sora 2 responds with visuals that align with your vision.

Choose the model that works for you

There are two models, Sora 2 and Sora 2 Pro. Every project is different, so with two powerful tiers, you get the flexibility to choose the model that fits your creative vision and budget.

Sora 2 is perfect for high-quality, realistic storytelling with sound. Sora 2 Pro generates flawless motion, perfect prompt understanding, and the highest-quality results for when every detail matters. 

To switch models, just open the dropdown and select the one that works best for your needs.

Built for serious creativity

Sora 2 combines next-generation video, sound, and narrative control into a single, intuitive tool.

Paired with Artlist’s straightforward licensing, commercial safety, and world-class assets, it gives creators a new way to work: faster, more realistically, and with full ownership. This is your new creative edge.

Try Sora 2 today in Artlist’s Image & Video Generator. Join Artlist to unlock the most advanced and realistic AI model today.

הפוסט Sora 2 lands on Artlist הופיע לראשונה ב-Artlist Blog.

The key is guiding your AI tool with the right prompts. By borrowing camera directions from filmmakers and cinematographers, you can add depth, drama, and movement to your videos. Think of camera shots and directions as best practices for AI prompts: when you describe motion the way filmmakers do, you give the model a clear roadmap to create videos that move with purpose and impact.

Why use camera shots and directions in your prompts? 

With AI prompting, you don’t need years at film school, but you can borrow filmmakers’ language. Most people write simple prompt descriptions with phrases like “a close-up of a dancer”. While that is a great starting point, you need more to set the tone and emotion of your videos. A slow dolly builds tension, a sweeping crane shot reveals grandeur, and an orbit adds energy and depth. Camera movement allows you to direct your scenes with more precision and take control of the storytelling. 

To help you get started, here are a few essential camera terms, explained simply and paired with prompt examples you can copy, tweak, and use to elevate your prompts 

Crane shot

Perfect for dramatic reveals or establishing shots, a crane shot moves the camera high above the scene and lowers it smoothly toward the subject. Use it to capture sweeping landscapes, emphasize scale, or introduce a character with gravitas. In prompts, simply add “crane shot” or “camera rising and lowering like a crane” to achieve that cinematic glide.

Prompt: A cinematic crane shot descending from a high aerial view down toward a small boat on a tranquil pond.

Dolly in and out

A dolly shot creates tension and focus by moving the camera smoothly toward or away from your subject. Add phrases like “dolly in on subject” or “dolly out to reveal environment” to make your scenes feel more deliberate and professional. Dolly in slowly zooms closer, heightening suspense or intimacy. Dolly out gradually pulls back, creating distance or revealing the bigger picture.

Prompt: A black and white medium shot, dolly in, shows a man and woman holding hands in front of a subway entrance at night.

Orbit

If you want energy and movement without changing the subject’s position, try an orbit shot. This moves the camera in a smooth circle around the subject, keeping them in frame while the background shifts. It’s a favorite for action sequences, product showcases, or creating a sense of 3D space. In your prompt, specify “orbit around subject” or “360-degree camera orbit.”

Prompt: A man in a patterned jacket and bucket hat stands in a dry landscape as the shot slowly orbits around him.

Tracking

A tracking shot follows your subject as they move through the scene, making viewers feel like they’re part of the action. Whether it’s walking down a busy street, running through a forest, or gliding across a stage, tracking shots add immersion and fluidity. To achieve this, prompt with “tracking shot following subject” or “camera moving alongside subject.”

Prompt: A sleek black car drives along a wet road through misty hills, tracking short from behind, cinematic and atmospheric.

Pan

A pan moves the camera horizontally from one side to another, creating smooth reveals or following action across a scene.

Prompt: A sunlit desert landscape, camera pans slowly from left to right, revealing ancient ruins emerging from the sand, epic cinematic scale, warm tones.

Tilt

A tilt shifts the camera up or down, often used to emphasize height, scale, or dramatic reveals.

Prompt: A skyscraper gleaming in the morning light, tilt the camera upward from the street to the top, emphasizing its towering height, cinematic grandeur.

Bringing it all together

Adding cinematic camera language to your AI prompts isn’t just a technical trick; it’s a creative shortcut. It helps the AI understand not just what to show, but how to show it. With crane shots, dollies, orbits, and other camera shots in your prompt toolkit, you’ll give your videos the same sense of motion and storytelling that professional filmmakers rely on.

Next time you’re crafting a prompt, don’t just describe the scene. Direct it. Start experimenting with your prompts now with the AI Image & Video generator. And pro tip, you can use AI to help make your prompts even better with the enhance button.

הפוסט Master AI video movement: Essential camera shots for your prompts הופיע לראשונה ב-Artlist Blog.

Whether you’re a filmmaker, content creator, or creative team looking to scale production without sacrificing quality, Kling 2.5 Turbo is built to help you do more.

Create high-end video from simple prompts

Kling 2.5 Turbo is designed for creators who want to move fast and stay creative. Type what you imagine, or start from a single still image, and the model will generate cinematic, high-resolution 1080p video clips that look polished and professional. It’s ideal for:

• Previsualization: Build storyboards and test creative directions before you roll cameras.
• Social-first content: Produce scroll-stopping visuals for campaigns and promos.
• Animate images: Turn static style frames into dynamic sequences that sell an idea.

You stay focused on your story. Kling handles the complex animation, motion, and rendering.

What Kling 2.5 Turbo brings to your workflow

• Exceptional prompt precision: Your words quickly turn into visuals more precisely than ever. 2.5 Turbo interprets camera moves, framing, and scene semantics more faithfully, so directions like “dolly in,” “Dutch angle,” or “medium shot” translate into the shot you expect.
• Cinematic motion and framing: Smooth camera moves, realistic physics, and dynamic shot design, useful for product shots, action beats, and narrative blocking
• Top-quality image to video: Start from any still and watch it come alive with striking detail.
• Best value for premium results: Generate high-quality clips without overspending.

It’s a new standard for AI-driven video generation: fast, reliable, and production-ready.

Designed for professionals, built for everyday use

Kling AI 2.5 Turbo isn’t a toy, it’s a tool that respects your craft. Outputs come in high-definition video with fluid frame rates and cinematic motion. Its flexibility works for solo creators, agencies, and in-house teams who need to ideate, prototype, or publish quickly.

And because it’s now available through Artlist, you get it with the simplicity, licensing clarity, and creative freedom you expect. No hidden costs. No rights confusion. Just powerful AI video generation ready when you are.

Best practices for consistent results

• Write like a shot list: Include shot size, lens, motion, lighting, and mood in one sentence.
• Anchor realism: Add physical cues the model can track, like reflections, shadows, or micro-motion, to reduce flicker
• Iterate with intent: Change one variable at a time and keep track of your prompts as you make changes.
• Stay compliant: Avoid real-person likeness without permission and always follow Artlist’s Terms of Use.

How it works on Artlist

1. Open Artlist
2. Choose AI Image & Video from the menu 
3. Pick Text to Video or Image to Video.
4. Choose the AI video model (Kling 2.5 Turbo) 
5. Set your duration — 5 or 10 seconds 
6. Upload your image to animate, or write a clear text prompt with shot size, lensing, lighting, and motion.
7. Click generate 
8. Review and refine. Use iterative prompts, then finish your project with Artlist music, SFX, and templates.

Start creating today

Log in to Artlist’s Video & Image Generator now to try Kling 2.5 Turbo for yourself. In minutes, you can turn a simple prompt or static image into professional-quality motion content. The future of visual storytelling is here — and it’s built for creators like you.

If you haven’t signed up yet, now is the time. To try Kling AI Video 2.5 Turbo on Artlist today, try our AI Suite plan and start turning your vision into premium-quality video.

הפוסט Kling AI 2.5 Turbo now on Artlist  הופיע לראשונה ב-Artlist Blog.

What is Seedance 1.0 Pro? 

Seedance 1.0 is a video generation model from ByteDance, the team behind TikTok. In Image to Video, it’s designed to produce smooth, stable, and visually rich clips. This model stands out because of: 

• Fluid motion and cinematic quality: Even with camera moves or scene transitions.
• Multi-shot storytelling: Consistent look and style across shots.
• Prompt flexibility: Handles complex requests with multiple elements, characters, or styles.

What’s new for Artlist creators

Seedance 1.0 brings new creative options:

• Longer durations: Create videos up to 12 seconds, giving you more time to tell your story.
• 1:1 aspect ratio: In addition to 16:9 and 9:16, you now have square. Perfect for social feeds or square compositions.
• More model options: If you want to create videos from images, Seedance joins our powerful family of tools, including Kling 1.6, Kling 2.1, Kling 2.5 Turbo and Veo 3.
  

With more models available, you can choose based on the style, pacing, or fidelity you need, making your workflow more flexible than ever.

Why and when to use Seedance 1.0

Seedance 1.0 is especially powerful when you want to:

• Animate still images with natural, cinematic motion.
• Explore styles and moods for pitches, moodboards, or concept art.
• Build short narrative sequences with multiple shots and consistent characters.
• Create engaging clips for social platforms, promos, or motion graphics.

It helps you:

• Move faster: Turn references or stills into polished video in minutes.
• Stay flexible: Experiment with styles, transitions, and pacing without expensive reshoots.
• Elevate your work: Produce visuals that inspire clients, collaborators, and audiences.
  

With longer durations, new aspect ratios, and cinematic motion, Seedance expands what’s possible in video creation.

Get started today

Seedance 1.0 is live now on the Artlist Image & Video Generator. If you’re already on the AI Suite plan, you can start experimenting right away. If not, sign up now to unlock Seedance along with Kling, Veo, and all future model releases. Artlist AI tools are ready when you are.

הפוסט From image to video with Seedance 1.0 on Artlist הופיע לראשונה ב-Artlist Blog.

With Artlist’s AI image and video generator, you can turn a text prompt into cinematic visuals, designed by creators for creators, with tools that make it simple to bring your ideas to life. Every result comes with full licensing, so you can use your creations confidently in any project.

One of the most exciting parts of the generator is the ability to apply styles. Styles act like artistic filters that define the look and feel of your video or image. Whether you want photorealistic detail, anime-inspired action, or a retro glow, the right style helps your vision come together instantly.

In this article, we’ll walk through what styles are, how to use them, and show you how a single prompt can look completely different depending on the style you choose. By the end, you’ll know exactly how to start experimenting with Artlist AI styles to create images and videos generated to fit your project.

What are styles in the AI image and video generator?

Styles shape the look and mood of your AI-generated content. When you enter a prompt, the generator builds the scene, and the style shapes the colors, textures, and overall visual direction. 

The Artlist AI image and video generator comes with around 20 carefully curated AI image generator art styles and video filters. Each one was designed with creators in mind, tested by filmmakers, content creators, and AI experts to make sure the results are professional, consistent, and easy to use.

With styles, you can:

• Keep your visuals polished and on-brand without hours of editing.
• Experiment quickly with multiple creative directions.
• Match the mood of your project.

By combining a strong prompt with the right style, you can take the same idea in completely different directions.

Style comparison demo: one prompt, five looks

To show you how much of a difference styles can make, we ran the same prompt through five of the most popular AI image styles in the Artlist image & video generator. The prompt we used was:

Futuristic superhero on a neon-lit rooftop in a cyberpunk city at night, wearing a glowing nano-tech suit with holographic HUDs and a light-particle cape. Rain falls as flying cars and drones zip through a skyline of towering skyscrapers and holographic ads. Cinematic lighting, moody atmosphere, sci-fi concept art style.

Here’s how that single idea transformed across five styles.

Photorealistic

The photorealistic scene looks like a frame from a live-action movie. Realistic lighting captures the glow from billboards, lights shining from skyscraper windows, and the metallic detail of the suit.

In the video, movement enhances the realism. The hero slowly turns to look at the camera, creating a sense of drama.

This style is best for: Commercial spots, film concept art, or projects where lifelike visuals are essential.

Hard Flash

The Hard Flash style results in a bold, high-contrast shot with harsh lighting, giving the superhero an edgy, fashion-editorial vibe. The helmet visor and red lips pop under the stark flash, with drones silhouetted in the sky.

In the video, the drones and hero move naturally, bringing the scene to life.

This style is best for: Music videos, editorial, experimental visuals, or projects aiming for a provocative, avant-garde edge.

Macro Lens

The Macro Lens image is a close-up, cinematic portrait where every detail of the suit’s material and helmet glows under sharp, stylized lighting. The shallow depth of field makes the character pop against the skyscrapers.

In the video, the hero slowly turns to face away from the camera, adding a sense of mystery to the scene. 

This style is best for: Product-style hero shots, B-roll inserts, or adding visual richness to narratives.

Nostalgic Fade

The Nostalgic Fade style’s muted tones and soft textures give the city a cyberpunk sci-fi look, as if the scene was captured on aged film stock. The faded sky and color palette feel vintage and cinematic.

In the video, the wind gently and realistically blows the hero’s cape as they move, bringing the scene to life.

This style is best for: Music videos, period-inspired content, or emotional storytelling with a nostalgic twist.

Comic Noir

The Comic Noir style generated a moody, graphic-novel aesthetic. Heavy shadows and saturated neon create a dramatic comic-book feel, with rain streaking through the glowing billboards of the city.

In the video, the camera slowly zooms in, bringing the hero closer to the audience. 

This style is best for: Superhero projects, noir storytelling, or content inspired by graphic novels.

Tips for choosing the right style

With around 20 AI image styles to choose from, the hardest part can be deciding where to start. Here are a few ways to narrow it down and get the best results for your project:

• Match the mood to your message: Think about the tone you want your audience to feel. If you need realism and polish, go with Photorealistic or Warm Realism. For something more stylized, Comic Noir or Modern Anime might give your story more punch.
• Consider your distribution channel: The right style often depends on where your content will live. Social media tends to favor bold, eye-catching looks like Hard Flash or Retro Glow, while Photorealistic might make more sense for educational content.
• Experiment: Don’t be afraid to generate the same prompt in multiple styles. Often, a direction you hadn’t planned can spark a fresh idea for your project.
• Use styles as part of your workflow: Styles aren’t just for finished visuals. They can speed up brainstorming, help you storyboard scenes, or give clients options to review before production.

By mixing strong prompts with the right styles, you’ll quickly find a look that fits your vision.

Start experimenting with Artlist styles today

The right style can spin a single idea into endless creative directions. Whether you’re going for lifelike realism, retro charm, or a bold comic-book aesthetic, styles give you the power to shape your project’s mood instantly.

Now it’s your turn to experiment. Try running the same prompt through a few different AI image generator styles and see how your vision transforms. You might be surprised at how quickly you find the perfect look for your next project.

Start exploring styles with the Artlist AI image & video generator today and bring your ideas to life in just a few clicks.

FAQs

הפוסט Bringing your videos to life with AI styles הופיע לראשונה ב-Artlist Blog.

What is storyboarding?

Storyboarding is a visual plan for your video that consists of a sequence of drawings or images that illustrate how each scene will appear. It helps you organize ideas, decide on camera angles and pacing, and communicate your vision to your team or clients. 

Why storyboarding matters (more than ever)

A strong storyboard helps you plan shots, sell ideas, secure funding, and get everyone excited about your project.

As competition grows and audiences expect polished content, a clear storyboard can mean the difference between your video getting made or your pitch being overlooked. When clients can see your ideas visualized early, it’s easier for them to sign off on milestones, reducing back-and-forth and preventing costly reshoots.

Storyboards turn ideas into clear visuals that keep everyone on the same page, making video production run more smoothly. Planning with a storyboard reduces costly mistakes on set and ensures your team understands exactly what they’re creating before you start filming. By mapping out the pacing, you can meet audiences’ expectations for faster, sharper content. Early storyboards also help you establish tone and mood so you can experiment with the creative direction and find the best way to tell your story.

Real-world examples of AI storyboarding

Seeing AI storyboarding in action demonstrates the immense power of these tools for both creators and clients.

Commercials created with Artlist AI

Brands and agencies are already using Artlist’s AI tools to storyboard and produce commercials with impressive results. By turning ideas into visuals quickly, they’re able to pitch concepts, refine details, and deliver polished videos faster. Clients appreciate seeing clear storyboards upfront, which enables them to approve concepts sooner and avoid costly rework. 

Artlist’s most recent campaign is a surreal, playful blend of sport and food, featuring tiny plastic-like figures diving into jelly, skating on martini ice cubes, and scaling popcorn mountains. This whimsical world turns everyday snacks into epic arenas, blending abstract visuals with a sense of fun and imagination.

Learn how the Artlist team created a series of AI promotional videos, from storyboarding to editing.

Creators using AI tools in filmmaking

AI tools are making it easier than ever for filmmakers to plan and visualize projects with clarity. By generating detailed images with AI prompts, creators can create storyboards without drawing skills. The animate button adds motion to still frames, giving a sense of pacing and camera movement right from the start. This helps pitch ideas to investors with strong visuals that are easy to understand, resulting in a smoother production process.

Youtuber Matt Johnson often uses Artlist AI to help storyboard his client and creative projects. In his AI Filmmaking Tools video, Matt takes his fans through how he builds his storyboards, pitches them with confidence, and turns them into engaging video content. 

Instead of starting from scratch, he types a short description in the prompt box to get AI-generated visuals of his ideas. With the help of Artlist’s AI-powered Artboard, Matt pulls this together with relevant music, stock footage, templates, and sound effects. He curates everything into a visual storyboard that helps clients instantly understand the look and feel of the project.

How AI storyboarding helps creators, brands, and agencies

AI-powered tools are designed to support creators — not replace them — by speeding up storyboarding and making it more accessible. They let creative people spend more time on storytelling instead of tedious tasks, helping you and your clients stay focused on what matters: bringing great ideas to life.

Visualize without drawing skills

AI storyboarding lets you create detailed visuals even if you can’t draw. These tools handle the technical work, freeing you to focus on shaping your vision and sharing it clearly. Clients benefit from seeing high-quality visuals early, which helps them more readily buy into the concept.

Pitch ideas with impact

AI-generated images and animated clips help you create professional storyboards that strengthen your pitch. By taking care of technical details, AI tools enable you to craft narratives that win over investors and provide them with a clear, compelling overview of your plan.

Collaborate across languages and cultures

When working with global clients or remote teams, communication can become a barrier. Many AI tools now include translation features and voiceover options in multiple languages, making it easier to share storyboards that everyone can understand, regardless of location or language.

Keep visuals on-brand from the start

Maintaining a consistent look across a storyboard is key to brand recognition. AI makes it simple to apply brand colors, logos, and visual styles throughout your project — ensuring that your presentation is polished, professional, and aligned with your client’s identity from the very beginning.

Simplify client feedback

Clients don’t always have a creative background, which can make feedback vague or unclear. With clear, AI-generated visuals, your ideas become easier to understand, allowing clients to give more focused, helpful input and reducing the number of revisions needed.

Fast, creative, and ready to go with Artlist AI

AI-assisted storyboarding is revolutionizing the way creators, teams, and clients collaborate. It speeds up your workflow, frees you to focus on storytelling, and makes milestone sign-offs easier by giving your clients clear, engaging visuals from the start. Whether you’re a solo filmmaker, part of a remote group, or working at an agency, AI tools help you turn concepts into polished pitches in hours, not weeks.

Start your next storyboard with Artlist’s AI-powered platform and see how inspiring and straightforward pre-production can be. AI isn’t just changing storyboarding; it’s reshaping the entire creative process. Explore Artlist’s AI tools today and unlock new possibilities for your videos and client collaborations.

הפוסט Storyboarding with AI for video creators  הופיע לראשונה ב-Artlist Blog.

Song Match lets you skip straight to the music that fits.

Drop a YouTube or Spotify link into the search bar, and in seconds, you’ll see high-quality, fully licensed music from the Artlist catalog that matches the tone, pace, and style of your reference. Because when you’re focused on your craft, nothing should slow you down.

Search by sound, not guesswork

Song Match is designed to work the way creators do. It is fast, direct, and intuitive. You don’t need to try to describe what you’re hearing in your head. Instead, just share a reference, and the Artlist AI search will do the rest.

It analyzes the rhythm, genre, vibe, tempo, instrumentation, and mood of your video or song link to instantly find songs that match your creative intent.

You’ll get:

• Speed: Paste a link, see results in seconds
• Precision: Hear tracks that reflect your vision
• Quality: Artlist’s industry-leading music catalog

Think of it as your personal song matcher — an AI tool that quickly connects your reference track to fully licensed alternatives.

With just one link, this AI-powered song matcher finds the perfect track for your edit, turning hours of searching into seconds. The feature is open to all users for search. To download and license songs, you’ll need an Artlist Max or Artlist Music & SFX plan.

See Song Match in action

You’re editing a short-form video — maybe a behind-the-scenes reel or a product teaser — and the vibe is already in your head. You’ve seen the perfect track go viral a hundred times: Industry Baby by Lil Nas X. Confident. Punchy. A little dramatic. But you can’t use it without licensing headaches.

Instead of settling or wasting time, you drop the Spotify link into Song Match on Artlist. A few seconds later, you’ve got a set of high-quality, royalty-free tracks from Artlist with the same confident beat, brass-heavy sound, and energetic pace.

You find one that hits, download it, and your edit’s done. Your video is ready to post without worry, fully cleared under the Artlist license, so you can avoid copyright strikes.

It’s that simple.

More ways to search, your way

Song Match is one way to discover the right track, but it’s not the only way. If you prefer to explore by theme, write out a description, or use creative references, the Artlist search engine is built to support your process.

All search results come from Artlist’s massive, curated catalog of royalty-free music, trusted by creators, agencies, and brands worldwide for its quality, variety, and creativity. New tracks are added all the time, handpicked for professional use, so whatever your vision, you’ll always find something that fits.

You can search using:

• Keywords or longer descriptions: Like “moody jazz intro” or “cinematic guitar for travel vlog”
• Artist or movie references: Use well-known names as creative anchors
• Creative themes: From travel and technology to weddings and workouts
• Moods: Start with a feeling: uplifting, dramatic, nostalgic, bold
• Instruments: From analog synths to acoustic guitars to full orchestras

Plus, you can filter results by:

• Vocals or instrumentals
• Video theme
• Staff picks, newest tracks, or most downloaded

Every tool is designed to help you find music faster, so you can keep your focus where it belongs: on creating.

Discover your music process

Every creator works differently. Some build around a feeling. Others start with visuals. Some already have a soundtrack in mind. Whatever your process looks like, Artlist is built to support it with intuitive tools, unlimited searches, and unmatched music quality.

Song Match is here to save you time, spark new ideas, and keep you in control of your sound.

It takes one link to find your next track. It really is that simple. Get the perfect song in seconds with Song Match — the fastest way to discover music that fits your vision, without slowing down your flow. 

FAQs: 

הפוסט Song Match: Get the perfect song in seconds with a YouTube or Spotify link הופיע לראשונה ב-Artlist Blog.

What makes Seedream 4.0 different

Seedream 4.0 is a next-generation image generation model powered by Bytedance, the parent company of TikTok. That means it’s built on some of the most advanced creative AI technology available today, and now it’s in your hands. 

With this new Image to Image model, instead of starting from scratch, you can upload an existing image and use AI to reimagine it, refine it, or expand on it. 

Here’s what you can do with it:

• Upload single or multiple images: Use up to three images as references to guide your results. Perfect for mixing styles, refining details, or blending ideas.
• Choose your model: In the Image to Image tab, you can now pick between Seedream 4.0, Nano Banana, and Flux Kontext, depending on the look and feel you’re aiming for.
• Get production-ready results: Seedream 4.0 specializes in generating polished, consistent images that are ready to use across your projects.
• Create with ease: The perfect model for generating visuals using simple, natural language. No specialized expertise required.

What Seedream 4.0 is good for

Every creator has different needs, but here’s where Seedream 4.0 really shines: 

• Storyboarding and pre-visualization: Experiment with styles and speed up the brainstorming process to easily build out sequences from sketches, references, or still frames before committing in production. 
• Creative problem-solving: Break through creative blocks with fresh options, fast.
• In production: Generate on-brand assets that complement your footage, whether it’s for overlays, transitions, or creative cutaways.
• Pitching and client work: Present strong concepts and visuals to clients that sell your ideas.
• Social content: Keep your feeds fresh with original visuals tailored to your style.

Why creators should care

Seedream 4.0 isn’t just another model. It’s a creative partner that helps you:

• Translate your vision into high-quality visuals with excellent prompt adherence. 
• Save time with fast generation to help explore more possibilities.
• Bring clarity and confidence to every stage of your creative process.
• Stay on budget without compromising on quality video.

With AI tools like Seedream 4.0, you don’t have to wait for inspiration to strike. You can create it.

Why businesses should care

Seedream 4.0 isn’t just built for creators, it’s built for creating content at scale. If you’re part of a larger creative team, a creative agency, or a business with large creative demands, Seedream is a powerful tool to help you speed up your creative workflow.   

From campaign mockups to branded assets, this model helps teams move faster, stay on brand, and cut creative production costs. With high-resolution output and consistent visual quality, it’s ideal for high-value content that needs to perform.

How to get started

Seedream 4.0 is available now in the Artlist AI Image Generator, part of the Artlist AI Suite plan. If you’re already using Artlist, you can start using it today. If not, sign up for the AI Suite and unlock Seedream alongside Nano Banana, Flux Kontext, and all future model releases.

Your workflow deserves the best tools. Seedream 4.0 is one more reason to take your creative process to the next level.

הפוסט Seedream 4.0 is live on Artlist הופיע לראשונה ב-Artlist Blog.

The cultural shift toward real

Audiences now value storytelling that feels genuine and relatable. This trend rewards creators who embrace experimentation and let personality shine through, rather than trying to produce something flawless.

Analog nostalgia

Film grain, scratches, and vintage filters are back in style. Like vinyl records, these lo-fi visuals have a more human and authentic feel. For audiences, they bring a sense of comfort and familiarity, reminding people of old home movies and TV shows. This makes content feel warmer than polished digital video. From music videos shot on VHS to short films with 16mm overlays, the analog look gives viewers the sense they’re watching something timeless and authentic.

Social media fatigue

With 40% of videos on major social media platforms now made by AI, people are noticing content that feels real more than ever. A polished shot can feel more like an ad than a real moment. Imperfect clips with uneven lighting, shaky movement, or rough audio feel closer to everyday life and are easier to relate to. For filmmakers, this is good news too. Lower production value means less time on set and less money spent while still connecting better with audiences.

Early internet and home video influence

The grainy charm of early webcams, pixelated YouTube uploads, and awkward framing have grown into their own style. Many Gen Z creators copy these lo-fi quirks to give their content a nostalgic feel and connect with audiences who grew up online. For creators, this style is practical, too. Faster production enables them to stay ahead of social media trends.

How to get the aesthetic of imperfection

Creating the look of imperfection means intentionally using small flaws in camera work, lighting, texture, editing, and sound to make your content feel more authentic, relatable, and alive for viewers.

Camera work

When the camera shakes, zooms in suddenly, or frames something in a way that feels a little “off”, the video feels more real. These small “mistakes” copy the way people move in real life, which helps your viewers feel like they are there in the moment.

Lighting

Instead of using studio lights and softboxes, you can play around with sunlight, shadows, and even the lamps already in the room. The video will look less perfect, but feel more natural, making the scene feel more like a real place.

Texture

Adding film grain, noise, fuzz, blur, or overlays can change how your video feels, making the picture look less perfect and more human. These effects remind people of old movies and home videos, adding a sense of familiarity and warmth.

Editing and pacing

When a video uses jump cuts, small mistakes, or changes that don’t line up perfectly, it can feel messy but exciting. These editing choices break away from the smooth style and give your video energy and personality.

Sound design

Including ambient room tone, mic pops, or leaving in a laugh or stumble makes audio feel more alive. These sounds make the scene feel real and help people connect with what’s happening, as if they were there in person.

Why raw connects and how creators use it

From online influencers to filmmakers, both big and small brands are using raw, unpolished content to create a sense of trust, emotional connection, and authenticity that stands out in crowded feeds.

Trust and relatability

With raw content, viewers feel like they’re seeing the real you, not a curated façade. That trust translates into deeper loyalty and higher engagement. Small brands in particular are embracing this by filming behind-the-scenes clips on their phones, capturing team members, day-to-day processes, and products in progress. These lo-fi glimpses invite audiences into the room, creating a sense of authenticity that polished campaigns can rarely match.

Anti-advertising

In a crowded feed, polished content often screams “ad.” Unpolished content, by contrast, feels more like a friend’s post — and that makes people lean in instead of scrolling past. 

Larger brands have even begun experimenting with this approach, layering in shaky handheld footage or deliberately rough edits to bring a raw, organic feel to campaigns that would otherwise seem overly manufactured.

The Lululemon campaign featuring Joan MacDonald used splitscreen, fast edits, and lots of film grain to create an energetic and relatable feel. The video used photos and phone-filmed clips on a pale pink background, giving it a VHS-style vibe.

Emotional immediacy

Imperfections — a shaky laugh, a quick pan, a clipped breath — make a video feel alive in the moment. They create presence and immediacy that’s hard to replicate with heavily produced content. YouTubers play with this dynamic through jump cuts, unpolished B-roll, and off-the-cuff commentary. At the same time, TikTok creators sometimes go as far as to downgrade video quality on purpose to mimic the lo-fi, filmed-at-home aesthetic. Both platforms thrive on this sense of intimacy, making rawness part of the brand.

Algorithm advantage

Feed-based platforms are designed to reward content that feels native, and authentic-looking clips often perform better than glossy, overtly “produced” videos. Musicians have leaned into this by creating VHS-style lyric videos or stripped-back performance clips. The DIY aesthetic not only connects fans to a more intimate vibe but also accelerates the content cycle, as these formats require significantly less production time. That speed allows creators to stay present in the feed, which is exactly what the algorithms favor.

Artlist picks — Perfect is dead collection

Artlist has handpicked sets of footage, music, sound effects, and templates that embody the imperfect-but-powerful look.

Imperfect stock footage

This collection features handheld B-roll, gritty textures, and authentic moments that bring a natural, unpolished feel to your projects. It’s perfect for intros, transitions, or cutting raw sequences into a polished timeline.

Check out the Perfect Is Dead Footage collection now

Raw music 

This collection includes lo-fi beats, hazy synths, and rough acoustic takes that add an intimate, unpolished vibe to your videos. It’s great for vlogs, indie projects, or any video where “too polished” feels wrong.

Check out the Perfect Is Dead music collection now

Lo-fi sound effects

If you’re looking to enhance authenticity and bring more grit to your project, this is the perfect place to start. It features ambient noise, mic pops, static, and raw textures that make scenes feel more real and immersive, ready to layer into your footage.

Check out the Perfect Is Dead SFX collection now

Gritty templates

These gritty template packs give you everything you need to create a “perfectly imperfect” look with ease. 

Use Ink Stamp to add rugged stamped titles that give your text a raw, handcrafted feel, or try Ink Flow for messy transitions layered with analog texture that bring energy and unpredictability to your edits. 

Shapes Animation adds playful, imperfect shapes that work perfectly for retro-style sequences, while Bright Glitched Vaporwave Titles deliver nostalgic 90s lo-fi vibes that instantly set the mood.

For more dramatic effects, Time Machine applies analog distortion and time-warp effects to footage, giving your edits a tactile, vintage feel. Together, these templates let you quickly craft projects that feel alive, authentic, and visually striking, all while maintaining the flexibility to mix and match elements to suit your style.

Perfectly imperfect

The art of imperfection is here to stay. Unfiltered visuals connect on a deeper, more human level. For creators, that connection is priceless. This isn’t just a passing trend, it’s the future of authentic content.
The good news is that you don’t need to reinvent the wheel. With Artlist’s Perfect Is Dead collections, you can download ready-made footage, music, sound effects, and templates that embrace the raw aesthetic of today’s content culture.

FAQs

הפוסט Perfect is dead – why authentic content wins today הופיע לראשונה ב-Artlist Blog.