Over the past decade, the rise of social media has changed pretty much every aspect of our creative and professional lives. There are still movies in theaters and shows on television, but the vast majority of the creative content being produced and consumed these days is on our mobile phones.
Short-form, vertical footage created for and watched on TikTok, Instagram Reels, YouTube Shorts, etc., is the new way of life. And, love it or hate it, it’s undeniable how much talent and creativity are flowing into this new medium.
If you’d like to up your social video content game, there are many ways you can level up your skills. For one, you can read this guide on how to shoot cinematic videos with your iPhone. And you can follow our ultimate vertical video guide here.
However, if you’re looking to instantly add that perfect, stylish, and authentic aesthetic to your vertical videos straight away, check out these hand-picked selections from the new Artlist Social Aesthetic Footage Collection below.
Made for mobile, and built for social content creators
When working with social video platforms like TikTok, Instagram Reels, YouTube Shorts, and others, it’s important to keep a few things in mind. The first point is that all these platforms operate in a vertical format. Most traditional film and video is shot in landscape, so if you’re looking to repurpose old footage from your YouTube videos or other media, you’ll need to do quite a bit of cropping.
The Social Aesthetic Footage Collection is designed to fill the screen from the start, and requires no cropping at all. It’s footage that’s shot with mobile in mind, not adapted after. This vertical stock footage is format-ready, story-ready, and post-ready, meaning as a creator you can simply plug these clips into your timelines without editing — an ideal workflow for fast-moving brands, influencers, creators, or other content-first teams.
Curated, quality content
What’s great about this Social Aesthetic Footage Collection is that it has an editorial style that feels like it was shot in an authentic way, making it intimate and aspirational.
In the world of social video content, authenticity is crucial as audiences can sniff out any insensitivities or videos that feel too sales-y. This collection is handpicked and curated by a team that can reflect the authenticity that is unique to the creator.
Each video in the collection seamlessly fits into modern storytelling formats, as they’re designed to reflect professional production values while showcasing a social-native feel. The goal of all of the footage is to feel casual, but reflect a crafted style that comes from high-end cameras and production, as well as thoughtful direction.
Assets from the collection
Here are some of our fave assets from the collection.
Pov, Ootd, Park, Leaves
Our first selection is a great example of the organic style and feel. There are lots of clips in the collection with a similar vibe. If you’re looking to create content that gives a fun, seasonal feeling, then these authentically shot clips are helpful to instantly connect your viewer to a specific time and place.
Pov, Taking A Picture, Phone, Coffee
There’s a casual, everyday nature to many creators’ content that’s simply hard to replicate if you’re not used to constantly vlogging and capturing your own life and adventures.
And as fun as it sounds to live a creator’s life 24/7, it will always be helpful to have the ability to pull realistic scenarios and scenes like the one above to help you finish an edit.
Smoking, Night Life, Freedom, Friends
If you’re looking to create content that is fast, stylish, and fun, many of the most successful vertical videos on social platforms are presented in a quick montage style that flashes highlights with strong visual aesthetics that can almost overwhelm your viewers with nostalgia.
This nightlife clip is a great option to add to any fast-paced videos to showcase aspirational feelings of freedom, youth, and recklessness that will resonate with your audience.
Airport, Vlog, Travelogue, Vacation
The vlogging style is one of the most prolific approaches for many creators and brands these days. Having a full library of moments that feel true and live will always be powerful to add to any fast and fun video to make it feel more personal.
This footage feels very lived-in and aspirational to a style of vlogging videography that would be a great shot to add in to many types of projects.
Vlog, Slow Living, Swinging, Sunset
As is the case with pretty much all of the clips in the Social Aesthetic Footage Collection, there’s a level of cinematic romanticism that’s truly hard to capture unless you’ve been living and working in this content creation space for many years.
This slow living sunset shot is another perfect example of an aspirational scene showcased in an authentic way that can be a fun shot to use in different lifestyle and travel projects.
Find your own social aesthetic
As a creator, finding clips that reflect your own style can be both a helpful way to fill gaps in your videos as well as a way to further develop your own skills. Use these footage clips both as add-ins and inspiration, and you can create better content right away.
If you’re ready to dive in, the best way to see if the Social Aesthetic Footage Collection is right for you and your vertical video format needs is to explore the collection yourself. Drive your content with that extra level of fast, stylish, and authentic aesthetic today.
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