With AI developing at breakneck speed, it can feel difficult to keep up, so we decided to speak with some of our favorite creators to find out how they utilize these tools to fuel their content and support their creativity. 

Content creator and videographer James Matthews likes to keep on top of technological developments. He’s a UK-based videographer and filmmaker who focuses on giving his audience an emotional experience through his productions. 

He’s an early adopter of Artlist’s new AI tools, like AI Voiceover, AI Assistant extension, AI-powered search, and AI image and video generator, and often shares how-to videos and insight on his YouTube Channel. 

In this article, we’ll find out how James uses these tools to save time, brainstorm, and fuel his ideas. 

Ahead of the curve

James’s creative journey began when he was a kid growing up in Essex. “I was really into graffiti,” he says, chatting from a hotel room in Bali. “I used to do graffiti in my local area, and that turned into a passion for photography.”

He’d spend his weekend at the local skate park BMXing and taking photos of his friends with a DSLR camera he got for his birthday. “Everyone started asking me to take a picture of them, and then I got my first photography job at a nightclub in Essex,” he says. “That was a nightmare. I don’t recommend that.”

From there, he segued into film. “I started to wonder what I could do with 25 frames instead of 1,” he says. The first video job he ever got was a promo video for his friend’s dad’s company, and after that, he slowly built his portfolio as a videographer. “Then I decided to start a YouTube channel at a time when only a few other people were doing it,” he says.

It was 2011, and James became one of the first YouTube vloggers documenting his tips and ideas with how-to videos. “I didn’t have any expectations,” he remembers. “But I just loved doing it, enjoyed sharing, and over time the channel just grew, and I got more jobs from YouTube than my commercial work.”

Slow and steady

From the start, James was always attracted to human creativity, which is why he loves to document stories of creatives. “I appreciate all creativity, whether it’s a music producer, a painter, an artist, or a guitar maker, for example.”

James is known for his slow-paced and steady documentary style. “I really like to allow the project to breathe, and give the audience time to absorb it,” he says.

James was one of the first creators ever to team up with Artlist in 2018, and the collaboration made sense immediately. James’s style of how-to video is friendly, informative, and genuinely useful for filmmakers. He loves to try out new technology and share his perspective and opinion with his followers. 

That extends to AI, and James often shares how-to videos of his latest AI discoveries on his YouTube channel, showcasing how he uses new tools to create content. “Even back in 2018, Artlist was quite revolutionary in the YouTube space and online audio space,” James says.

James is a great example of a creator who’s using AI to cut out the more tedious aspects of content creation.

“I use Artlist’s silence removal plug-in with Premiere Pro,” he says. “It cuts out all of the dead sections in interviews with no audio using AI, which is amazing. It saves loads of time, and you can customize it depending on how much time you want in between each silence.”

He sees AI as an assistant, and is keen to understand its capabilities and how it can help productivity.

Should creators use AI?

A lot of the conversation around AI is centered around how it might take over creative work. “I understand the negativity,” James says. “My personal opinion is AI is coming whether you like it or not, so you can either allow AI to crash on you or learn to ride the wave of it.”

James believes that AI can help us actualize our creativity, rather than take it over. “I love being a human, and I don’t want it to take over the purest passions of creativity,” he explains. “But my opinion is, in the creative industry, you have to at least be dabbling in AI tools or you’ll be left behind, and that’s the reality of it.”

Check out this blog post to learn about how you can create videos using AI with Artlist’s tools. 

How James uses AI in his content creation

There are lots of ways creators can use AI to boost their creativity, but James says he finds it most useful during pre-production. 

“I only use AI one way at the moment, and that is to storyboard,” he says. “When I’m working with a client on a project or idea, I have a very clear vision in my head. As a creative, the most important thing for me is to get that idea onto a screen without it being polluted.”

He does this using Artlist’s AI text-to-video generator tool, typing prompts and then allowing it to create visuals. He’ll then use prompts to tweak it to represent the exact image he had in his head.

“So, for example, I have a brief for a film,” James says. “I have the idea in February, and we start to shoot in June or July because we’ve had to sign off on budgets, ideas, locations, all of that. And by that time, the original idea has been so polluted with all the politics and everything else, that the idea is not even close to what it originally was. So for me, personally, using AI in pre-production is really, really useful.”

Before AI, James used to draw the images in his storyboard, which took days of his time and wasn’t particularly life-like. But now with text-to-image and text-to-video generative AI, his vision is much clearer, which helps build confidence in his client, who can clearly see James’ idea on a screen. “I can literally show them what we’re trying to recreate in real life with cameras, actors, lighting, location, and we can use that as a base to create our content.”

For example, on a recent documentary shoot with Mazda, he wanted to feature a guitar maker whose emotionally driven guitar designs resonated with the brand’s philosophy. James created a pre-production pack using Artlist’s AI tools, incorporating the location, season (autumn in a German winery), and visuals like color schemes and framing ideas. Generative AI helped him show his vision clearly, which gave the client confidence to go ahead with the project.

For more insight into his process, James made a video on generative AI that actually benefits creators. 

Generative AI as an assistant, not an artist

Although many creators are using AI to generate art, James currently only uses it within pre-production. “I use AI to assist my ideas,” he says. I want to hold onto pure human creativity. I don’t want AI to take that away, but it can assist me in building my ideas and helping them become a reality on the screen.”

On his YouTube channel, James shares tips and tricks to navigate the new world of AI with tools that genuinely help creators, sharing thoughts on what he plans to use in the future as well as what he currently uses. “I personally haven’t used the voice over just yet in my own work, but I know in the future I will because it’s pretty much perfect,” he says.

And it’s been easy to integrate Artlist’s AI tools because he’s already so familiar with the platform. “I’ve been using Artlist for years, so I know it like the back of my hand,” he says. “Now all their tools are in Premiere Pro, so they seamlessly integrate with the platform, and the transition to AI feels natural and intuitive. It’s just an extension of the Artlist experience.”

AI advice for creators

“My advice would be to try your best to embrace it,” James says. “Because at the end of the day, we’re in a technology-driven industry, so you have to embrace new technology.”

Ultimately, James hopes AI will simply act as a tool to help humans express their art, rather than make art itself. “I hope that AI allows people to express their human creativity and bring that to life, rather than replace it,” he says. “I don’t think it’d be very nice if AI were to completely make human decisions when it comes to creativity, but if it can facilitate them, and help a human actualize their creativity, then that’s all I care about.”

James Matthews is a UK-based videographer and Filmmaker who focuses on giving his audience an emotional experience through his productions. For more tricks, tips, and AI how-tos, follow James Matthews on YouTube. 

הפוסט How creator James Matthews uses Artlist’s AI Tools הופיע לראשונה ב-Artlist Blog.

A couple of weeks ago, we took our creative team offsite to Google for a one-day Creative Hackathon. The goal: create a scroll-stopping ad in a single day, and let the algorithm, not opinions, choose the winner.

“It was kind of stressful at first — to develop an idea and execute in one day,” said Itzik Cohen, Creative Director. “You’re used to layers of approvals with time for polishing. Here, you had to just trust your gut, and your team.”

What made the hackathon so intimidating was the realization that it’s easy to get comfortable hiding behind processes. With so little time, there’s nowhere to hide; you either make something bold, or you don’t make anything at all. 

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The setup

We split into teams of two or three. Each team got the same brief: 

Show how Artlist’s AI tools make video editing faster, easier, and more intuitive. 

The rules were simple; 

• All ads would launch on the same date
• Equal budget split
• Mobile-first, loop-friendly
• Under 60 seconds
• Targeting a US audience

To raise the stakes, we added a little friendly competition. The winning ad would be crowned based on views, CTR, and cost per site visit. 

With emotions out the window and no time for stakeholder alignments, approvals, or internal politics, performance was the only thing that mattered.

Eldad Weinberger, Creative Lead at Google, shared: “Artlist’s creative hackathon was much more than just a fun team-building exercise. It’s a powerful way to unlock creativity, streamline production, and drive real value. Shorts demand a unique approach, and the hackathon, which specifically focused on best practices and trends for this format, encouraged the teams to think natively about what makes a short video successful, rather than trying to adapt longer-form content. The result was super cool, and are already proving to be highly effective.”

“I loved it,” said Gili Aharoni, Motion Designer. “You stop trying to impress people in the room and start thinking about the person scrolling their phone at 11 PM. That’s your audience.”

When comfort becomes limiting

For many of us, it was a return to something that often gets lost in day-to-day work: creative play, working with people outside of your usual bubble, bouncing ideas around, a bit like improv. Saying “yes, and…” instead of checking with the manager. 

It was refreshing and a reminder of how valuable it is to change the setting and the tempo every once in a while.

“I’m used to having a lot more time to ideate, to test different approaches, and getting feedback from five different stakeholders,” Ayala Levi, Senior Marketing Copywriter, explains. “But when you only have a few hours, you just have to trust your instincts. And that constraint made the work feel more authentic.”

Ayala got to scratch her creative itch and go completely off-script with: “A deranged story I came up with on the spot about a guy having an existential crisis and creating his own AI family. It’s weird, not like anything I’d normally get away with, but that’s what makes it fun.”

The audience has the final say

Our team is a mix of seasoned creatives with years of marketing experience and junior talent, still early in their careers, but no less sharp.

That mix of depth and fresh perspective was exactly what this challenge demanded. Structure, strategy, and storytelling polish blended with instinct, speed, and the boldness to break the rules.

When performance matters most, Shir Aviram, User Acquisition Manager, emphasizes why this was right in her wheelhouse. 

“I work with data all day, and while we aim to push what works, it’s true that not everything beautiful necessarily converts. I genuinely love most of the creatives we create. Still, sometimes even the most visually stunning work doesn’t perform the way we expect.”

What we learned

This day wasn’t just a test of creative output but a test of how we work. It stripped away our usual safety nets and reminded us what we’re made of, and what we’re capable of, which, ultimately, when you strip away the regular day-to-day, reveals the core valuable talent we’ve been brought to the table for. 

Here’s what that raw creative talent taught us:

1. Constraints liberate creativity. Deadlines leave no time to overthink, forcing bolder, braver decisions.
2. Data sharpens focus. When you know you’re optimizing for CTR, you write your hook differently. You design for attention, not approval.
3. Fresh collaboration sparks unexpected ideas. Mixing teams created energy, tension, and unhinged concepts in the best way.
4. Speed reveals authenticity. Without time for perfection, you get real instincts. Raw thinking. And sometimes, better results.
5. The algorithm doesn’t care about your ego. No matter how senior or experienced you are, the audience has the final say. That kind of clarity? Liberating.

Rewriting the rules, without throwing out the playbook

This wasn’t about replacing thoughtful brand storytelling with quick-hit performance content. But it is a reminder to confront something most creative professionals don’t like to admit. How much of what we call “creative process” is often masked as procrastination?

The algorithm doesn’t care about your years of experience or your design philosophy. It cares about one thing: does this connect and make someone stop scrolling? And maybe that’s exactly the creative constraint we needed.

“We’re not throwing out our process entirely,” Lena Shulman, Brand Creative Director, shares. “But we are questioning which parts actually serve the work, and which just make us feel better about it.”

The four ads are still live, and we’ll share them, along with the winner based on 30-day performance data. But we’ve already gained something more valuable. We reconnected with our instincts, worked fast, and remembered who our word is actually for. 

Final thoughts 

When was the last time you surprised yourself with a creative solution? 

What would your team create with one day and complete creative freedom? Start creating today with Artlist.

הפוסט What happens when you give creatives one brief, one day, and unlimited freedom? הופיע לראשונה ב-Artlist Blog.

How many followers do you need to make this a reality? Would 100k subscribers set you free from your 9-5 desk job? Sure — but you can do it with a tenth of that.

I know because, well, I did it. I dropped out of college to pursue YouTube and made a decent living that year with less than 10k subscribers. 

Now I’m making over six figures per year from my channel, and I’m not even at 20K subscribers yet. I don’t say this to brag — I say it to encourage. You can do it too — here’s how.

Bigger is not always better

The biggest YouTubers in the world may get millions of views every single day, but most of them pay for that success by losing one of the most powerful tools at a creator’s disposal: connection.

As a small creator, you have the ability to respond to every comment, like every shared post, and even take content requests from your community. 

Do it. 

Your viewers want to have a connection to you, so embrace this by giving them the time and consideration that large YouTubers are unable to provide.

Start small. Don’t try to make a video with higher production quality than Mr. Beast. Make a video that serves a niche audience in a way that Mr. Beast never could. If you want to be successful on YouTube, you have to remember: it’s not about you — it’s about them. 

My channel started seeing growth when I shifted focus to only making videos that served my community in the ways that they wanted. When every piece of content you create is made in this way, your audience sees that you truly care about them — then something funny happens: they start to trust you.

Trust is the process

If you were looking to buy a new car, would you trust the opinion of the salesperson at the dealership or your buddy who spends his entire weekend in the garage and constantly complains about how his modded 2010 Honda Civic doesn’t get the gas mileage it used to?

It takes time to build up trust with your audience, but there’s absolutely no skipping this part of the small-YouTube-success equation. Honesty is the only way to build a community of viewers that will make it possible for you to eventually quit your day job. Thankfully, it’s not rocket science. 

Here’s what you have to do:

• Be honest about your skills and experience level: None of us are pros at everything. Bring your viewers along as you learn a process or discover something new.
• Show the bad: Don’t be afraid to critique products or experiences that fall short of your expectations.
• Share how you feel: Are you frustrated? Excited? Discouraged? Let the audience experience that too.
• Be authentic: You are the most unique thing about your channel. 

I know it’s a mind-blowing idea, but just be you. Your community wants to know what you think, laugh at your humor, and agree (or disagree) with your takes. 

Complete honesty is even more important if you review products or take sponsors. 

My first “breakout” video was a review of the music and sound effects on Artlist, and I didn’t hold back. I told my viewers exactly what I liked about the site, and all the areas that I thought they could improve. I shared my honest opinion, and not only did my viewers love it, but Artlist did too. They’ve taken that feedback and used it to improve their service.

In the end, everyone won. Artlist got feedback, the viewers got an honest review on a product they were interested in, and I had begun to build a reputation as a completely honest and transparent product reviewer. 

Now, years later, I pick apart flaws in cameras and other creative tools, and my viewers fully trust that what I say is truly what I think. There’s nothing more valuable than that.

Time to make money

Now, I get it — trust is important, but what good is a foundation if you’ve got no roof over your head? You’re never going to make it out of that cubicle if you can’t find a way to monetize your content.

Whatever your content niche is, there are a few go-to ways to start making money from YouTube, as well as some things you absolutely must do if you want your channel to replace your full-time job:

Affiliate programs

There’s a way to make sales commissions from any product you use or advertise in your videos — these are called affiliate programs.

Major retailers like Amazon will give you a cut of the profits from any sale that results from a click through a special link that they give you to share with your audience.

Some creators make a good living with Amazon or similar affiliate programs, but generally, this requires much larger viewership, as the commission rates are relatively low here, ranging from 1-6%.

What you want to do as a smaller creator is seek out companies that make products within your niche to see if they offer affiliate programs directly. These commission rates are often much higher than Amazon, and you’ll likely refer more sales because the product will be a better fit for your audience.

Affiliate programs are the bread-and-butter of income for product review creators, specifically, because most people watching a review are already considering purchasing the product and are ready to take your advice on whether or not to buy it.

This is also an excellent source of the fabled “passive income”. I still make commissions from product reviews that I posted on my channel years ago.

That said, don’t forget that trust is paramount on YouTube, and affiliate links can be a slippery slope. Never recommend a product that you’re not willing to stand behind.

Sponsorships

Sponsorships are not only for YouTube channels with millions of subscribers.

More and more brands are seeing the value of working with small creators who have built up a specific and dedicated following. 

Think of it like this — would you rather advertise a new and improved garden rake on a billboard by the highway, or at a gardening convention with 1000 people in attendance?

You are the gardening convention — but most rake companies don’t know you exist, so you have to go to them.

Make a list of 10 companies that make products that your audience might be interested in, then email them asking for collaboration. You may get free products, a sponsorship deal, or absolutely nothing, but you’ll never know until you try.

I began working with Artlist years ago by joining their affiliate program when I had only a couple of thousand subscribers, and now I’m writing for their blog. Life can be funny like that.

Courses

If you’re a creator who has positioned yourself as an expert in your niche and you have something valuable to teach your viewers, you may want to consider building and selling an online course to make some money while providing added value to your audience.

Just make sure that whatever you’ve included in the course is truly exclusive content so that it’s worth whatever price tag you put on it. Nobody wants to pay for access to something they can already get for free on your channel.

That said, if done well, this can be a very lucrative way to monetize your channel, even if you only have a couple of hundred subscribers.

AdSense

AdSense is a program run by YouTube (Google) that pays creators for the ads that they run before and during videos.

Here’s the catch — it’s extremely unreliable.

Some months I’ve made $1K from AdSense, and a month later, it’s dropped to $200. This is not unusual.

It’s not that this source of income isn’t nice, and can’t be substantial once you start pulling in more views, but full-time creators need income that they can count on. 

The feeling of becoming officially “monetized” on YouTube is incredible, but for most small YouTubers, AdSense should be treated as the icing on the cake — a bonus if you will — not a steady source of income.

Treat it like a business

If you want YouTube to replace your full-time job, then you have to treat it like a business, which means not being afraid to invest your time and effort into making it grow. 

Once you’ve started to create some amazing videos, you shouldn’t be afraid to:

• Invest in equipment: a good editing computer, microphone, and camera do wonders.
• Spend money on videos: Do you need to rent equipment for that review? Do it.
• Invest in software: Get pro editing software and creative assets like music from Artlist. 

Stepping up your video quality will not only keep your viewers watching longer, but it’ll also make you appear more professional, which makes people trust your opinions more readily.

It’s also super important to make sure you’re licensed to use all the music, sound effects, and other creative assets that you edit with, so that you don’t run into any copyright issues down the road. Here are a few of my favorite royalty-free tracks from Artlist to get you started:
(“The Living Room” by Flint) (“Komorebi” by Ottom) (“The More I Know – No Lead Vocals” by Steven Beddall)

Go do it

I’ve just flooded you with a ton of advice and techniques that I used to build my YouTube channel into a six-figure business — and every ounce of me knows you can do it too.

But now it’s up to you. Your full-time YouTube dream isn’t going to realize itself — so start building your community, emailing sponsors, and creating incredible videos. 

I want to see you on my YouTube explore page. Go do it.

הפוסט How to go full-time on YouTube with 10,000 subscribers הופיע לראשונה ב-Artlist Blog.

K-pop is one of the most internationally popular music genres of the 21st century. In the most general sense, K-pop is pop music originally from South Korea. K-pop artists draw inspiration from a variety of genres like hip-hop, R&B, electronic, rock, American pop, and experimental genres. Although K-pop’s influences are diverse, the genre is typically grounded in traditional Korean music and the lyrics are most often sung in Korean. 

K-pop in South Korea

In South Korea, K-pop is called “idol music” and is most popular with teens. The K-pop artists who achieve global success are typically trained by entertainment companies from a young age to become pop stars. The idol system in South Korea is characterized by rigorous training and strict contracts. 

Recently, HYBE, one of the largest names in the South Korean idol system, partnered with Geffen to globalize the K-pop idol system. The two companies launched a competition show called ‘The Debut: Dream Academy’. The show resulted in the creation of KATSEYE, who released their first song ‘Debut’ last summer.

Domestic Korean pop music — pop music created by artists working outside of the idol system — is called gayo in South Korea. 

K-pop’s global influence

BTS’s 2017 AMA performance boosted the genre’s popularity in the American music industry and opened the doors for many other K-pop artists, but K-pop was popular long before BTS hit the scene. 

The modern genre-bending version of K-pop music emerged in the early ‘90s when Seo Taiji and Boys performed live on South Korea’s network MBC. 

The three-piece group’s dance moves and aesthetics were heavily influenced by American hip hop, while the music was a blend of Korean ballads and New Jack Swing. Their genre-blending style quickly caught on with young South Koreans, and a new genre known as K-pop was born. 

More recently, acts like BTS and Blackpink have helped make K-pop a worldwide sensation. The rise of K-pop globally is in a big part thanks to the dedicated fans. Fan groups of the genre organize events, are active online, and consistently turn out to see and support their favorite artists. 

K-pop artists are also particularly good at utilizing social media platforms to engage with their fan base. K-pop artists are known for producing and publishing content regularly, which keeps their fans engaged even when they are outside of an album release cycle. 

Although K-pop is known for genre blending, there are some distinct elements of the K-pop aesthetic

Hybrid sound 

Modern K-pop is known for blending traditional Korean ballads and Western genres like hip-hop, R&B, and electronic music. The hybrid style of music-making is exactly what makes K-pop so appealing to so many different fans. 

Blackpink weaves hip-hop beats and rapid-fire lyric delivery in their track ‘Shut Down’.

BTS adds some classic power-ballad elements into their 2017 hit ‘Spring Day’.

Catchy melodies

One key to K-pop’s popularity is that the songs have a way of getting stuck in your head and staying there. K-pop tracks typically feature catchy melodies and memorable hooks that make them easy to learn and sing along to. 

Notice the repetition happening throughout ‘APT’ by ROSÉ and Bruno Mars? The song’s structure makes it an instant earworm — easy to remember even if you’ve only heard it a handful of times. 

Production value

K-pop tracks are known for having a very high-end sound. K-pop songs sound expensive, but production value includes the polished visuals that accompany the songs. The visual aesthetics of K-pop stars, their videos, and their social media presence is just as important. Videos often feature elaborate sets, interesting camera angles, and there’s a big focus on storytelling. 

The five-piece girl group Red Velvet paired their song ‘Russian Roulette’ with a playful music video with an eye-popping color palette. The repetition of colors and shapes within the video enhances the catchiness of the song. 

Intricate choreography

Dance routines with intricate group choreography are another staple of the K-pop genre. Many of the most popular TikTok dances originated from K-pop artists — like the routine from ILLIT’s ‘Magnetic’. 

K-pop routines often feature detailed choreography that pulls influence from a variety of genres. Dancers tend to move in synchronized formations, there is an emphasis on the precision of their movements, and formation changes happen frequently to keep things interesting. Fans also love to replicate the dance moves online to pay homage to their favorite K-pop artists. 

PSY’s ‘Gangnam Style’ featured the signature horseback dance move and was one of the first videos to reach 2 billion views on YouTube. PSY’s hypnotic dance style helped pave the way for K-pop’s worldwide success. 

K-pop’s sound and music style

K-pop is a fusion genre, known for utilizing many influences. With K-pop, it’s the norm for Western genres like hip-hop, pop, R&B, and electronic to blend together with traditional Korean music. 

K-pop songs generally feature a combination of catchy, upbeat tempos, bass-heavy hip-hop beats, and instrumental sections for dancing. Lyrics are often sung in both Korean and English.  

It’s not unusual to hear a variety of Western genres in a single K-pop song. Having high-end production value helps bring these different styles together to create a catchy, polished K-pop track. 

Why content creators love the K-pop aesthetic

K-pop is popular with content creators because of its global appeal. K-pop’s aesthetics tend to be playful, and the K-pop genre’s fusion sound makes it work well with a range of video subjects. Here’s some ideas of how to use royalty-free K-pop music: 

Fashion video

The upbeat tempos that drive viral dance crazes also make K-pop a great genre choice for fashion videos. Use the beats in the song as cut points in your fashion project to keep viewers interested.

Tech videos

Tech tutorials and review videos serve a crucial purpose online, but keeping viewers engaged in informative content can be a struggle. Adding a high-energy K-pop track can help you keep eyes on your video. Plus, tutorial videos that focus on tech setup or computer program demonstrations feel more polished with a piece of royalty-free music behind them. A K-pop track can help keep your viewer energized as they take in complex, technical information.

Lifestyle videos

K-pop’s vibrant and catchy style make it ideal for lifestyle videos. Using music with an established online following can help get new eyes engaging with your content. 

Youth-friendly content

K-pop was a genre created for teenagers, and its aesthetics and appeal still largely scale towards younger audiences. If you are making youth-friendly content, it just makes sense to add music that will already appeal to that age group. 

K-pop-inspired royalty-free music

If you’re looking to add K-pop music to your upcoming video project, Artlist’s curated collection of K-pop tracks is a great place to start. These are some of our favorite royalty-free tracks and suggestions of how to use them. 

Tokyo Midnight Blues

‘Tokyo Midnight Blues’ is an instrumental track with a blues beat and driving melodies. It’s energizing, but also has a sexy stroll to it. Since it’s instrumental, it would be a great backing track for a tech or lifestyle video that includes people speaking.

Dead to Me

TINAMINA’s track ‘Dead to Me’ features rapid-fire vocal delivery and a blend of hip-hop beats and traditional Korean instruments. It’s high-energy and packs a lot of attitude. This one would be great for an edgy fashion video or a lifestyle video set in a big city. 

Pink Cosmos

‘Pink Cosmos’  from Juju B. Goode takes a much softer approach to K-pop. The song combines elements of acoustic pop and Korean ballads to create a calming and beautiful track — pair it with timelapse footage of the sun setting or rising for the chillest vibes. ‘Pink Cosmos’ pairs well with kid-friendly content or lifestyle videos set in remote, natural locations. 

Play No Games

‘Play No Games’ is classic, sweet bubblegum pop gold. It features upbeat tempos and Korean vocals. This versatile track would work with videos meant to be energizing and uplifting. 

The Oracle

The opening electronic beats to ‘The Oracle’ are infectious and oozes cool factor. It’s a little experimental and futuristic sounding, and the repetitive nature of this lyric-free track also makes it super versatile for a wide variety of videos. 

There’s a reason that K-pop music has become a global sensation. The diverse genre has a way of turning out extremely upbeat, catchy songs that have a way of getting stuck in your head.

Explore Artlist’s collection of royalty-free K-pop tracks to hear the newest genre-blending creations from your next favorite K-pop artist. 

הפוסט The global rise of K-pop music הופיע לראשונה ב-Artlist Blog.

The way you discover music for your video projects has never been easier with Artlist.

Have you ever wondered what sounds are blowing up on TikTok this week? What songs are topping YouTube’s trending chart in the U.S.? Or what people in the UK are streaming on repeat on Spotify?

Now, you can find out, and use that insight to inspire your next edit.

What is this new Artlist widget?

This new Artlist widget brings you the most popular songs on TikTok, YouTube, and Spotify each week, so you can see what’s trending right now on the platforms your audience lives on. 

On YouTube and Spotify, you can even filter this information by country across 17 global markets. 

And here’s the kicker: For every trending song, we’ll show you up to 10 Artlist royalty-free tracks that are musically similar and creatively aligned — covered by your Artlist license and ready to drop straight into your project. It’s global inspiration, filtered down into something you can actually use in your videos.

This feature can easily be found on the Artlist homepage. If you are new to Artlist, create a free account now, and you can access more tools by signing up today.  

Why does this matter for video creators?

Combining Artlist’s high-quality assets with this tool, you can stay culturally in tune, creatively fresh, and strategically ahead. Now you can easily increase engagement with music that feels instantly familiar, spark inspiration with the latest trends, and discover music from our catalog that mirrors the world’s biggest sounds. 

Because when you’re tuned into what’s trending, you’re not just making content to stay consistent. You’re making content people care about that connects, entertains, and goes viral fast. The biggest creators on social don’t just follow trends. They anticipate them. And now, with this new feature showing you what’s trending on social media, you can too.

With this new Artlist tool you can easily stay up to date on the latest and most popular songs of the moment, and find similar royalty-free music to add to your videos instantly. Sometimes, a single trending sound is all it takes to launch a video into the stratosphere. Makeup tutorials using Doja Cat’s “Paint the Town Red” became a TikTok staple in late 2023, with creators syncing their lip combos and blush transitions perfectly to the beat. Thousands of beauty influencers used the song to boost visibility and ride the trend, and it worked.

These creators weren’t just lucky — they were on trend. They used the right sound at the right time to tap into what people were already feeling, sharing, and searching for. Now you can too with with this new, easy-to-use widget on Artlist.

Ready to see what’s trending?

If you have an Artlist subscription head to your homepage and start exploring the widget now. And if you don’t, this is the perfect time to join the platform built to keep creators moving forward. Sign up today and explore what’s trending around the world.

הפוסט Stay ahead of the trends with Artlist’s new music discovery tool הופיע לראשונה ב-Artlist Blog.

Creating the APT. camera movements 

Camera movement plays a crucial role in shaping the energy and tone of a music video. By using techniques like subtle zooms, whip pans, and creative transitions, a filmmaker can control the pacing and guide the viewer’s experience. 

The APT. music video demonstrates this perfectly, using a mix of these elements to create a high-energy vibe. These minimal techniques allow the camera to follow the rhythm of the song. The clean framing highlights the performers with personality but avoids feeling overproduced. This balance creates an authentic feel, making each shot purposeful and in tune with the music, allowing the viewer to engage with the video’s energy.

A lot of the style in the APT. music video camera work is created during filming, but you can create a similar look in your projects with creative transitions.

Whip Noise Transitions

The Whip Noise Transitions pack features 8 stunning transitional effects, each with a unique whip-pan style. The animation includes a motion blur and stunning light leak effects, creating a smooth and dynamic movement between your clips.

Download Whip Noice Transitions now

Spin Seamless Transitions

Available for Premiere Pro and After Effects, the Spin Seamless Transitions collection features multi-directional spin effects with a soft motion blur. These transitions are perfect for maintaining a consistent theme and style across your video projects.

Download Spin Seamless Transitions Now

Dynamic Spin Transitions

The Dynamic Spin Transitions pack, available for Premiere Pro and After Effects, includes 12 transitions with a corner-originated spin effect. These transitions give the impression of movement across the video, adding a sense of motion rather than just a simple spin.

Download Dynamic Spin Transitions now

Adding hand-drawn animations

Hand-drawn animations bring a unique, artistic touch that makes your video stand out. These handcrafted elements add personality and charm, creating a nostalgic, human feel that resonates emotionally with viewers. With creative flexibility, they’re not bound by real-world constraints, allowing for endless possibilities. This blend of artistry and freedom adds a distinctive flair, helping your video feel both memorable and personal while connecting on a deeper level with your audience.

Drawn Sticker Pack

The Draw Sticker Pack includes a massive 135 sticker doodles ready to drag and drop to your video compositions. The huge variety of scribble effect shapes includes arrows, stars, letters, lightning strikes, and ribbons.

Download Drawn Sticker Pack now

Scribble Alphabet

As the name suggests, the Scribble Alphabet pack includes 26 letters, numbers, and punctuation so that you can build title elements of your own. Each character scribbles on the screen with a subtle noise effect before quickly being rubbed away.

Download Scribble Alphabet now

Hand Drawn Speech Bubble

The Hand Drawn Speech Bubble pack includes 10 cute and stylish elements, ready to drag and drop to your compositions. Easy title editing and color controllers allow you to quickly adjust your speech bubble to suit your color palette.

Download Hand Drawn Speech Bubble now

Adding the vintage film look

The vintage film look instantly transforms the mood and atmosphere of your video, bringing a nostalgic, cinematic tone. Film grain, light leaks, scratches, and faded colors add depth and character. This timeless style taps into emotions and memories, making it perfect for storytelling, music videos, or any project that needs a bit of soul. Vintage film overlays and LUTs from platforms like Artlist let you achieve this effect quickly without requiring a film camera.

Perforations, Scratches, Grain, Effect

The Perforations, Scratches, Grain, Effect is a 9-second overlay with a distinctly vintage feel. The clip features film reel perforations along the left of the screen, with a soft, warm grain filling the space — an idea for creating a nostalgic vibe for home video-style pieces.

Square, Black, Cross, Screen

If you’re looking for a retro opening for your video project, then you can’t go wrong with this incredible vintage countdown. The 6-second clip includes black crosses intercut with a countdown featuring words and numbers, all wrapped in a scratchy vignette effect.

Runing Film, Scratched, Noise, Texture

The Runing Film texture is ideal for adding a heavily distressed look to your video projects. The 10-second clips include beautiful orange burn lights, giant scratches, and hairs across the entire frame, all surrounded by a blurry vignette. 

Trendy paper cutouts

Paper cutouts add layers and texture to your video without the need for 3D effects. They’re playful, eye-catching, and instantly grab attention, making your content memorable and shareable. In a world full of sleek digital visuals, paper-cut styles stand out by feeling handcrafted and authentic. They bring warmth and a human touch, making your video feel more personal and approachable. With Artlist assets, you don’t need to be a motion graphics expert to incorporate this charming style into your projects.

Paper & Collage Branding Pack

The Paper & Collage Branding Pack features an impressive library of assets, including 12 backgrounds, 8 transitions, 50 overlays, 6 lower thirds, and 6 titles. Each animation features a stop-motion style animation, unfolding paper to reveal images or titles.

Download Paper & Collage Branding Pack now

Freeze Frame Collage Grunge

If you’re looking for a quick and easy way to create a stylistic video, the Freeze Frame Collage Grunge template is ideal. It features 9 modular scenes, filled with paper rip transitions and cool performer cut-out effects.

Download Freeze Frame Collage Grunge now 

Paper Cutout Title

The Paper Cutout Title pack includes letters, numbers, and punctuation elements to build title styles. Each letter is printed on a scrunched piece of paper that unrolls and flatters to reveal the characters, with jittery stop-motion movement.

Download Paper Cutout Title now

Finding the right up-tempo track

Finding the right up-tempo track is key to setting your video’s mood and energy. A blend of pop genres, such as pop-rock, electropop, and K-pop, can bring the perfect balance of excitement and vibrancy. The right track will sync seamlessly with your camera work, hand-drawn animations, and bold transitions. For filmmakers, choosing an energetic, upbeat song helps maintain pace and ensures the visuals feel fresh, engaging, and suitably in tune with the narrative.

Smiley Faces by Shiraz Rimon

‘Smiley Faces’ is an energetic and upbeat track with a nostalgic ’90s vibe. The punk-rock style arrangement and bright, punchy lyrics add a rebellious feel to the song, which features electric guitar, percussion, synth, and vocals.

Fighting Flames with Fire — Instrumental Version by Icarus

The instrumental version of ‘Fighting Flames with Fire’ is a stunning arrangement that could also work as well in a feature film as a YouTube vlog. The piece begins with subtle keys and synth before ramping up with electric guitars, drums, and bass to create an 80s-style sci-fi feel.

The Final Magic by Novembers

The Final Magic provides an upbeat, synth-filled ’80s power tune, ideal for everything from club music to opening title sequences. The electronic pop sound feels familiar, with plenty of snaps, claps, and keys to give the track a modern spin.

Down to Business by Rex Banner

If you’re looking for upbeat pop with a rock twist, Down to Business is a fantastic option. Featuring grunge guitar sounds, plenty of percussion, and distorted vocals, the energetic party vibe is sure to get your audience on their feet.

Recreate the Apt. music video style with Artlist

The APT video’s bold visual style and infectious energy make it an ideal reference for anyone looking to add personality and emotion to their videos

Recreating the vibrant, dynamic style of the APT. music video requires a mix of thoughtful camera work, creative transitions, hand-drawn animations, vintage film effects, and the right energetic track. 

Content creators can quickly achieve this style by leveraging Artlist’s extensive library of assets. Explore  Artlist’s video templates catalog to find resources to help bring your creative vision to life.

הפוסט How to recreate APT.’s viral music video style using Artlist  הופיע לראשונה ב-Artlist Blog.

Building a personal brand

Jonna’s approach to content creation on her YouTube channel stands out for its authenticity. Jonna has a whimsical style inspired by her remote surroundings and is focused on storytelling above all else. She’s grown her following without relying on sponsored content or product reviews. Instead, Joanna’s personal brand is dedicated to showcasing slow-paced living, her art practices, and revealing the magical qualities of living in a remote location. Her authentic approach to content creation lends itself to videos that are extremely engaging and inspiring. 

Jonna started her YouTube channel shortly after she moved to the remote village where her mum was born. She was inspired by the fresh air and the beauty that her new home provided and started documenting her creative journey for social media. 

Overall, her YouTube channel’s style is very personal, cinematic, and often focuses on the beauty of the great outdoors. 

Camera techniques 

Regardless of the topic she’s covering, Jonna uses a few different styles of shots in her videos. These are some of Jonna’s most used camera techniques. 

Time-lapse video

Time-lapse video captures how a scene changes over time at a sped-up pace. It allows viewers to watch how something changes over time without having to watch it in real time. Jonna often uses this camera technique to showcase the unique lighting conditions in her tiny village in Sweden.

She has used the time-lapse technique to capture the Northern Lights, shooting stars in the night sky, and as clouds move over the horizon at sunset. Her time-lapse video shots also often feature interesting low angles to make the trees look taller and the sky more expansive. 

If you’re looking for some stunning time-lapse clips of the Northern Lights for your projects, check out this royalty-free footage from the Artlist catalog.

Drone video

Jonna’s channel also uses a number of shots captured from drones. Drone shots allow for a bird’s-eye perspective of the massive forest and beautiful lakes surrounding her home. 

Drones are a great way to capture dramatic, wide-angle establishing shots when shooting video outdoors and these stabilized shots. They add a cinematic flare to Jonna’s videos. Because of her remote location in Sweden she also likely doesn’t have to worry about violating any airspace rules. 

Live in a region with stricter airspace rules or aren’t confident in your drone flying skills? Take a look at Artlist’s catalog of stabilized drone footage from locations all over the globe. 

Tripod-stabilized

The tripod-stabilized shots that Jonna uses in her videos help place the artist in the context of the storytelling. Sometimes, these shots are filmed inside her home, capturing her getting out of bed in the morning, preparing breakfast, or working on an edit on her computer. More often this style of shot is filmed while she is outside, taking a walk along a frozen lake, plunging into an outdoor ice bath, or hauling her trash can through a massive amount of snow. The tripod-stabilized shots are also crucial for capturing those beautiful time-lapses. 

Walk and talk

The “walk and talk” shot, where a content creator speaks directly to the camera as they walk around their environment, is all over YouTube. Although it doesn’t appear often in Jonna’s longer-form videos, her occasional use of the style is great at placing viewers in the moment. 

The walk and talk shots in Jonna’s videos are particularly successful because she’s using an external lav mic to capture quality audio of her voice and the natural sounds of the environment. When Jonna uses this style of shot we can hear the wind rustling the trees behind her while she’s speaking directly to the camera. In wintertime these shots also capture natural sound effects that enhance the storytelling — like Jonna’s heaving breathing as she shovels the steps of her home before she takes her dog Nanook for a walk. 

You don’t have to live in a remote region like Jonna for this style of shot to be effective. Having an external lav mic that can clearly capture your voice, but also the sounds of the environment around you, is an effective way to make viewers feel like they are right in the action. If you’re using walk-and-talk shots in your YouTube videos, make sure to capture the natural sound of the space, too. The background sounds of a bustling, crowded city block or the sounds of crashing waves and chattering birds are elements that will add authenticity to your YouTube videos. 

Award-winning cinematography

Jonna combines these various shot types to create a signature style of cinematography that keeps viewers coming back. This style is one of the keys to creating her viral content and led to her winning the 2021 Streamy Award for Best Cinematography for her work. 

Many of her videos showcase a juxtaposition of very dark shots and light and breezy shots. The contrast in these shots creates a natural tension in her storytelling style, but is also a feature of living in a region that is so far north.

As she explains in many of her videos, living in Northern Sweden means that the lighting conditions are very different depending on the season. In the winter months the sun never really rises, while in the summer the sun never sets. Lighting conditions affect everything when it comes to filmmaking, and it’s no surprise that living in a place with such dramatic lighting conditions is a recurring theme on Jonna’s channel. 

Jonna’s creative practices as an artist and her day-to-day activities living in Sweden shift with the seasons. The video content on her channel also changes with the seasons, but the themes of living with extreme darkness and lightness regularly come up.

Voiceover and sound effects

Jonna’s most viral videos generally rely on a combination of voiceover, her talking directly to the camera, and field recordings from nature.

Her cleanly-recorded voice over tracks are likely scripted and then recorded inside a quiet space in her home studio. The field recordings from the forest and the frozen winter lake are what really place viewers in the moment. Jonna is known for adding field recordings of singing ice, capturing the unique, ethereal noises that it makes as it freezes and cracks each winter season. According to Jonna, the sounds the ice makes are different every winter. The field recordings that she captures provide an added level of authenticity to her YouTube channel.

Looking to add some realistic sound effects to your video project? Explore Artlist’s searchable catalog of field recordings.

Royalty-free music

As a final touch, Jonna adds royalty-free music to her videos to create natural pacing and build drama. Jonna often works with very cinematic and emotional music for the videos on her channel. The music style fits well for her, since she regularly explores themes of light and darkness, emotional well-being, and the subtle ways that our environment can affect the mind.

Choosing music that fits the mood and themes of your channel adds a level of polish to your videos. When choosing what style of music might be best for your project it’s helpful to consider the takeaway message of your video. Music can also be a great tool for figuring out pacing within an edit. Artlist’s catalog of royalty-free music lets creators search by mood, genre, instrument, length of track, and BPM — taking the headache out of finding the perfect background track for your videos.

Looking to add some cinematic music to your video project? Here are some royalty-free Artlist tracks inspired by the sounds of Jonna’s channel.

Trusting her instincts  

Jonna has been using YouTube to promote her personal brand for nearly 15 years and she’s built a loyal following of subscribers without relying on branded content. She’s never been afraid to do things her own way. She’s followed her gut instead of the trends and it’s worked in her favor. 

Her fascinating channel has found success through simple storytelling techniques, consistently beautiful cinematography, and a desire to share insights into living in a unique region of the world. 

Ultimately, Jonna’s YouTube channel inspires us to embrace the beauty of the natural world and to keep on creating. Creating a viral online following like Jonna’s requires a strong point of view and a belief in yourself and your stories. But you don’t have to live in a beautiful and remote location to find success like Jonna has — authentic storytelling is what matters the most. 

Trust your inner voice, focus on the story, and don’t be afraid to break some of the rules when it comes to creating viral content. 

הפוסט Crafting beauty: Jonna Jinton’s masterclass in cinematic YouTube storytelling הופיע לראשונה ב-Artlist Blog.

More than likely, it’s some combination of some — or all — of these things.

One thing’s for certain, though — creatives now have a super tool at their disposal that can help them do everything they can to increase their chances of going viral — AI.

It’s changed the way you come up with ideas, create videos, and optimize your likelihood of reaching as many people as possible. The future of online success belongs to those who embrace AI, using it as a powerful tool to enhance their creativity — not replace it.

In this blog, we’ll take a look at how you can use AI in 8 different facets of video creation in order to get one step closer to that goal of going viral. 

How to go viral with AI tools

AI tools are just that — tools. They’re there to complement your abilities and help you achieve specific goals cheaper, faster, and with less effort. When it comes to video creation, AI can help at every stage, from generating fresh ideas to fine-tuning visuals and optimizing distribution. 

The 8 tips below will give your videos the best chance of capturing attention and gaining traction.

1. AI-powered brainstorming: take the time to plan 

Every viral video starts with a great idea. But coming up with video ideas can be hit or miss. Sometimes, you’ve got endless creative ideas to work with, but other times, nothing comes up, no matter how hard you try.

AI is a game-changer because it never runs out of fresh ideas. Unlike humans, AI-powered tools can scan millions of data points from social media, search engines, and video platforms to identify what’s trending right now. 

Platforms like Trend Hunter AI, Palowise, and Trendtracker can reveal what audiences are engaging with the most, pointing you toward topics that might go viral. 

If you want to create a reaction video, AI tools can suggest the hottest viral moments to cover. For those running a tutorial channel, AI can show you the most searched “how-to” questions in your industry. Entertainment content creators can use AI-driven insights to capitalize on memes, challenges, and viral formats.

You can also use AI writing tools like ChatGPT and Copy.ai to come up with video concepts for your specific niche. 

For example, you can try a prompt like “Give me 5 viral video ideas based on upcoming movie trends” or “I’m a YouTuber who makes content about historical fashion. Help me come up with 10 video ideas for my next video.”

Not everything will be a winner, but you’ll get plenty to work with to kickstart your brainstorming process.

Once you’ve got a few solid ideas, you can take things further by visualizing your concept with Artlist’s AI Image & Video Generator. Just input a prompt and instantly generate high-quality visuals in a range of styles. It’s a great way to bring abstract ideas to life early on — perfect for pitch decks, storyboards, or setting the creative tone before you start filming.

2. Use AI writing tools to write compelling scripts

Once you’ve got a video idea, you can use AI writing tools to help you flesh it out into a video script or outline. Starting with a blank page can be intimidating, but AI can give you something to work off of, whether it’s an opening hook, a rough video outline, or a full-on video script. 

When using AI to come up with video scripts, remember that what makes viral videos so shareable is that they often spark a strong emotional response. So, it’s important to balance AI’s creativity with your human touch. 

AI might have good ideas for how to add suspense or pathos to a video. It’s usually a bit weaker when it comes to humor. Whatever emotion you’re working with, always remember to double-check your AI tool’s work to make sure that your script sounds authentic to you and your voice. 

3. Make your videos stand out with AI-powered effects

In an era when 75% of people watch mobile videos on mute, the visual aspect of your videos is more important than ever. Thankfully, AI can help anybody create eye-catching visuals, whether you’re an advanced cinematographer or a newbie with an iPhone. 

These days, you can use AI tools for everything, including:

• Generating images and animations
• Applying color correction and grading
• Creating entire videos 

AI image creators make video creation more accessible, requiring less time, money, and skill than ever before. There are many powerful AI-driven tools to choose from. Artlist’s AI Image & Video Generator, lets you create cinematic visuals from text prompts, animate them with movement, and apply styles like “Cinematic Earth” or “Modern Anime.” Whether you need footage for reels, mood pieces, or narrative videos, it offers a fast and flexible way to build custom visuals, even if you don’t have a camera.

Aim for bold color combinations, graphic fonts, eye-catching motion —- whatever grabs people’s attention and stops the scroll. 

4. Boost engagement with the right sound and captions

TikTok has shown that sound is just as important for a video’s virality as visuals. Music and sound effects play a huge role in making content engaging and memorable, and captions and voiceovers can make it more dynamic, accessible, and shareable.

You can ask an AI tool to analyze your viral video idea and suggest background tracks, genres, and sound effects that match the mood. Whether it’s upbeat, cinematic, or dramatic, Artlist offers a vast library of royalty-free music and SFX that you can choose from to apply AI’s suggestions.

And if your video includes dialogue, AI voiceover tools let you produce a professional, high-quality narration without hiring a VO artist or investing in expensive recording and soundproofing equipment. 

Since most people watch your videos on mute, captions and on-screen text are a must. This ensures that your content is engaging and accessible to a wider audience, improving your chance of creating a viral video. 

Again, AI is a game-changer here. AI-driven captioning tools like Captions.ai can:

• Automatically generate accurate subtitles in multiple languages
• Sync captions perfectly with spoken dialogue
• Improve viewer retention by making content easier to follow

Just remember, while AI can handle most of the work, it’s important to review and edit subtitles for accuracy, especially for complex terms or names. Clean, well-timed captions make videos more professional and keep audiences watching longer.

5. Generate effective thumbnails

As the first thing a potential viewer sees before watching your video, the thumbnail is often the deciding factor in whether someone clicks to watch. That’s why some creators will spend just as long making their thumbnails as they do their videos. Some AI tools that can help you make clickable thumbnails are:

• Canva’s AI thumbnail generator: This tool automatically generates editable thumbnails based on a text description of your video.
• Thumbnail.ai: Similar to Canva, it makes thumbnails based on your video title.
• Test my thumbnails: This tool can generate thumbnails based on text or a link to your YouTube video.

Some best practices for viral thumbnails include:

• Use high-contrast images that pop against YouTube’s background
• Include minimal but bold text to make the subject clear at a glance
• Choose an expressive face or dynamic action shot for a stronger emotional impact
• Avoid clutter—too much detail can make a thumbnail harder to read on small screens

6. Drive clicks with AI-generated titles

Just like thumbnails, a compelling title can dramatically increase views. What seems more clickable to you: “A Day in My Life” or “I Tried Living Like a Celebrity for 24 Hours — Here’s What Happened”?

Instead of brainstorming titles manually, AI-powered tools like Hootsuite’s AI YouTube Title Generator, VidIQ, and Copy.ai can save you time by:

• Suggesting high-performing SEO keywords based on trending searches
• Generating multiple variations so you can choose the best one
• Analyzing competitors’ titles to find patterns in successful videos

What makes a title more appealing to click on?

• Clarity: Clearly describe what viewers will get from the video — Check out industry tips here. 
• Curiosity: Use intrigue without being clickbait (e.g., “I Tried Austin’s Most Expensive Gym — Here’s What Happened”).
• Power words: Words like “wild,” “unexpected,” or “genius” create excitement.
• Numbers: List formats often perform better (e.g., “5 Hacks to Train Your Dog Faster”).

7. AI-driven social media engagement after posting

If you want to make a video go viral, your work doesn’t stop after editing and uploading. Engagement is key to boosting your video’s visibility, driving interactions, and getting more exposure.

AI can help with all of this without requiring a tremendous amount of manual effort. It can:

• Recommend the best times to post: AI can analyze when your audience is most active.
• Suggest replies to comments: AI can draft responses that keep conversations going.
• Repurposes video clips: AI tools can cut highlights from longer videos for Instagram, TikTok, or Shorts.

Recommended tools include:

• Buffer: AI scheduling posts at peak engagement times
• Planable: Generating engaging replies
• Opusclip: Repurposing long videos into shareable social clips

Instead of spending hours manually promoting your video, you can automate distribution and interaction, ensuring it reaches the largest possible audience.

8. Analyze performance with AI-driven insights

One of the best things you can do to get more views with every new video is to track your content’s performance. Understanding your audience means you can give them more of what they want and less of what they don’t. With AI tools, you can monitor your video’s success in real time and get insights that help you refine your strategy for future content.

AI-powered analytics tools like Mandala and Ocoya can break down critical performance data such as:

• View count: How many people watched your video?
• Watch time: How long did viewers stay engaged?
• Retention rate: Where do people drop off?
• Shares and comments: Is the video encouraging interaction?

Instead of manually sifting through data, AI can recognize patterns, predict trends, and suggest improvements based on audience behavior. If retention drops, AI can help identify why, whether it’s pacing, content, or audio clarity.

By continuously analyzing video performance, AI allows you to adjust your content strategy in real-time without the need for guesswork, making sure each video performs better than the last. 

Ready to go viral?

Going viral may take a bit of luck, but the right strategies and tools can boost your chances of success. 

AI can help at every stage—brainstorming viral-worthy ideas, crafting compelling scripts, producing high-quality visuals and audio, and optimizing content for maximum reach. It’s all about working smarter, not harder, so you can focus on what matters most: connecting with the widest possible audience.

Remember, the key to success is using AI to amplify your creativity — not replace it. These tools give you a data-driven advantage, but your unique voice and storytelling skills will always be what sets you apart. To better understand how AI works, check out our blog post, What is Generative AI?

And if you want to take your next idea even further, Artlist’s new AI Image & Video Generator lets you turn a simple prompt into scroll-stopping visuals or even short animations. It’s fast, intuitive, and built for creators like you. Try it out now and bring your next viral video idea to life. Your viral moment is just one great idea away.

הפוסט 8 tips for creating viral videos with AI tools הופיע לראשונה ב-Artlist Blog.

When you’re just starting out, there are a handful of different things you may be up against, including limitations of time, locations, cast and crew, budget, and technical know-how, especially if you’re learning how to make a short film by yourself.

Making a short film is a perfect gateway into the film industry, providing hands-on experience in every aspect of filmmaking, but coming up with ideas for your short film isn’t always easy. To help, here are some effective methods for developing ideas for a first project.

How to brainstorm short film ideas

It’s time to brainstorm. Finding the right idea begins with identifying what excites you about the films you love. What keeps you glued to the screen? 

Making a list of keywords related to genre, situation, or mood is a great start. Techniques like “brainwriting” can take this further, especially in a group setting. In “brainwriting”, everyone writes down their ideas independently. These written ideas are then shared, allowing others to add or build on them. Everyone can contribute and you avoid groupthink, leading to more diverse and creative concepts.

Elliot Grove, the founder of Raindance Independent Film Festival, suggests one of the best ways to brainstorm short film ideas is to write little and often. Jot down or voice memo your short film ideas to remember them, revisit them, and then build these ideas later on.

Short film format ideas 

Use the fact that your project is a “short” film as an exciting limitation. This forces you to tell your story as concisely and effectively as possible. Consider the art of brevity found in commercials, like Ridley Scott’s iconic “1984” Apple Macintosh ad, which manages to fit a whole story into a minute-long sequence — now, that takes some skill!

Other short-form film formats worth exploring:  

• Movie trailers — If your story idea feels more feature-length, make it a short film by only making the trailer. Write just enough to describe a bigger movie while having fun with the “hype” presentation style. 
• Cartoons — The classic Looney Tunes shorts told charming stories with iconic characters. Animation, real or rendered, is a superb approach for short films you might want to consider.
• Video art — Often more concerned with visuals over any narrative, video is a growing force in contemporary art. 

Music videos  

Song lyrics are always telling a story. Creating a narrative music video around a song or using music in place of a narrative can be a great way of making a short statement.

In fact, acclaimed movie director David Fincher started out making pop promos for leading artists like Madonna. While using commercial music is off-limits due to copyright, there are other ways!

• Local artists — Offer to create a music video for a local unsigned singer or band. Not only is the licensing issue ok, but it could also provide on- and off-screen collaboration.
• Royalty-free music — Explore a wide range of royalty-free music on Artlist. Either make a 3-4 minute video for a composition or find inspiring music for your short film’s soundtrack.
• Tone deaf — Could you portray the message of a popular hit song without actually playing the music at all?

Use artwork to inspire your short film ideas

Using a piece of art to spark your idea is a great starting point. You might think of a piece of art as a single frame within a story and then build a short film around it.

Hollywood feature films are rich with art references. The movie ‘Girl with a Pearl Earring’ (2003) tells artist Johannes Vermeer’s story via his famous painting of the same name

Using a piece of art as your starting point also gives you some helpful limitations to the story — putting the ‘short’ into short film, as it were.

Edward Hopper’s Room In New York (1932) is an example of an old painting to build a story around. Think about who these people are, what they’re doing, and how they got there. The same goes for many paintings and conceptual art – there’s a whole world of untapped short stories out there.

Where to find short film ideas online

If art isn’t your thing, then there are other places to look for inspiration:  

• News headlines — John Lennon jumbled up news headlines to write Beatle’s classic “A Day In the Life,” and the same idea could help you form the plot of a short film.
• Wiki at random — Leave it to chance and click “Random article” on Wikipedia to find a starting point. We got “Bahadurpur,” a village in India, so bring on some Bollywood!
• Reddit ideas — Dive into the Writing Prompts subreddit for a treasure trove of situational sentences to build upon. Make sure to credit your sources.
• Plot generators — Use online tools that create basic story ideas based on your inputs.
• Story dice apps — Roll virtual dice to generate random plot elements across different categories.

Improvise as you go

Sometimes, your tools can guide your story. Experimenting with visual effects or editing techniques can lead to unique ideas. For example

• Specialized effects — Experiment with glitches, warping footage, or time-bending tools to craft sci-fi narratives.
• 3D compositing — Blend animation with real footage to create a seamless mix of imagination and reality.
• Green screen magic — Your short films aren’t confined to real locations. Transport your story to any setting without leaving your room. Get tips on using a green screen here. 
• Text and subtitles —- Explore silent films with captions or subtitles as the primary storytelling tool.

Silent short film ideas

The silent approach can be traced back to the Lumière brothers. Experimental surrealist shorts like Un Chien Andalou (1929), where director Luis Buñuel and artist Salvador Dali made a bizarre, unsettling film using early cinema tricks, prove that dialogue isn’t always necessary. With creative visuals and clever editing, you can tell compelling stories in minutes.

“The Blended Life” is a 2019 short student film by Nikhilesh Bansod. More conventional in style but still dialog-silent, it uses contemporary CGI and 3D compositing to blur the line between VFX and reality. Less than 2 minutes long, it’s a concise example of how a showcase of video skills can produce an engaging narrative.

Watch other short films to help inspire your ideas

Platforms like YouTube are full of inspiring short films. Watching and analyzing them can provide valuable insights and spark new ideas. Sharing your concepts with others and gathering feedback is also a vital part of the creative process.

The short film format is a playground for limitless creativity. So, grab your camera, brainstorm your ideas, and start creating.

Ready to bring your short film idea to life? Find the perfect soundtrack and elevate your storytelling with royalty-free music from Artlist. Start exploring today!

הפוסט Short film ideas for your first filmmaking project הופיע לראשונה ב-Artlist Blog.

There are many editing techniques you can use in your work, but creating a unique style takes time and dedication. While the techniques are pretty standard across both film and digital content creation, it is possible to create a unique style by mixing and matching your tools.

What is an editing style, and why does it matter?

An editing style reflects your creative identity. It’s the way you approach cuts, transitions, effects, pacing, and more. Finding your style not only makes your work recognizable but also ensures consistency and professionalism across your projects.

The key steps to developing your editing style:

Stay curious: always keep learning

Video editors should continuously learn and educate themselves on the latest technologies, trends, and techniques. Watching how other editors work can inspire new approaches and reveal what works for different types of content.

Never stop watching

Great editors are avid viewers. From YouTube videos and commercials to blockbuster films and indie shorts, inspiration is everywhere. Pay attention to pacing, shot choices, transitions, and color grading. Analyze what resonates with you and think about how you can adapt these techniques.

While it is essential to develop a style of your own and not just copy someone you like, taking inspiration from other content is a fantastic jumping-off point.

Learn about the filmmaking process

Even if you’re focused on editing, understanding the filmmaking process can deepen your craft. Knowing how shots are lit, framed, or captured with specific equipment gives insight into how to bring out the best in your edits.

Experiment with post-production tools and techniques

Don’t settle for a single way of doing things. Explore different software, effects, and editing processes to find what fits your workflow and enhances your creativity. Trying new tools can spark fresh ideas, refine your style, and make sure you stay on-trend.

Practice new editing styles 

It can be easy to find a safe editing style and stick to it, but part of the fun is that you can try out new things. If you’re a commercial editor or a content creator, practicing new styles and tricks can be a great way of growing your editing skill set.

Never stop practicing and experimenting with your editing. If you see something you like by an influencer you admire, or in a film or TV show, try and recreate it so you can add it to your future projects.

Learn from your mistakes

Developing an editing style takes time and evolves as you grow. Be patient with yourself — Growth happens through trial and error. When you look back at old projects, note what you’d do differently. These reflections guide you toward becoming an accomplished editor who makes better decisions in future edits.

What type of editor are you?

Every editor has a persona shaped by their approach and strengths. Recognizing yours can help you play to your strengths and work on weaknesses.

“The Organizer”

There are editors who go above and beyond when it comes to project management. The Organizer will have every clip, file, and asset labeled, favorited, and divided into folders.

Being organized is essential for any editor, especially if you work as a part of a team or business. Make sure to keep it simple and easy to navigate for anyone else contributing.

“The Wing-It Editor”

The opposite of The Organizer, the Wing-It Editor thrives on creativity, spontaneity, and experimentation, but might lack structure. If you have multiple untitled projects on your device or lengthy file titles that are difficult to find, you’re probably a Wing-it Editor. Learning discipline and structure can be frustrating, but it can save you hours trying to find the projects or assets you need.

“The Procrastinator”

Drawn to shiny tools and endless possibilities, the Procrastinator spends more time searching for and downloading fonts, stock footage, images, music tracks, templates, and plugins than actually editing videos. They can lose hours searching through stock libraries if they are convinced that the perfect asset will save them time and make the editing process more manageable.

Setting limits on prep time and using sites like Artlist and Motion Array to easily find a high-quality of assets can keep your workflow productive. 

“The Big Picture Editor”

Quick and efficient, the Big Picture Editor excels at assembling rough cuts. Preferring to focus on the whole film rather than individual shots, they may overlook details and fine-tuning an edit. Collaborating with a Detail-Oriented Editor can create a balanced workflow.

“The Detail-oriented Editor”

The Detail-Oriented Editor is the opposite of the Big Picture Editor. They can spend a whole day putting together a 30-second sequence, but it will be perfect. Detail-Oriented Editors can often be mistaken for procrastinators, as the editing progresses very slowly in a linear way.

“The Shortcut Editor”

Shortcut Editors are pretty much wizards when it comes to speed editing. While many editors will be familiar with a handful of their most-used shortcuts, such as copy, paste, and duplicate, the Shortcut Editor can perform pretty much every task using the keyboard.

Watching a Shortcut Editor at work can be quite daunting, especially for beginners, but it is worth remembering that to get to this stage requires years of practice. If you want to use more shortcuts in your work, try adding a new one every few weeks and forcing yourself to use it.

Your editing journey: stay inspired, keep growing

Your editing style is an evolving journey. Whether you’re drawn to quick cuts, dynamic transitions, or cinematic color grading, the key is to stay inspired and keep refining your craft.

הפוסט How to find and develop your editing style הופיע לראשונה ב-Artlist Blog.

The voiceover is an immediate sign of a video’s quality and professionalism. If you want to really win your audience over and convey a high level of emotion, clarity, and impact, nailing your narration is crucial. And that goes for trailers, podcasts, marketing campaigns — any kind of video.

The only issue is that voiceovers can also be tricky to get right. You need good equipment, sound-proof recording conditions, clear diction — and that’s just the beginning. Thankfully, Artlist’s AI Voiceover is a total game-changer, reducing the list of requirements for a great voiceover from seemingly endless to shockingly short. 

It’s a simple, powerful solution to help filmmakers, marketers, podcasters, and YouTubers create flawless voiceovers with ease, and learning how to use it is as easy as reading this blog post. Keep reading for must-know tips for doing AI voiceovers.

1. Optimizing text for AI narration

The way you structure your script can make or break your voiceover. The best tools rely on well-optimized text to deliver smooth, professional results. By following these tips for voiceover, you’ll ensure your narration flows naturally and connects with your audience.

Keep sentences short and simple

Avoid overly complex or run-on sentences. Clear, concise phrasing helps the voiceover sound more natural and easy to follow.

Avoid special characters and symbols

Replace symbols like “#” or “&” with their written equivalents, such as “hashtag” or “and.” This prevents awkward pauses or mispronunciations.

Use proper punctuation

Proper use of commas, periods, and question marks creates a natural rhythm and tone. Experiment with punctuation to get the emphasis you want.

Test and iterate

Run your text through the tool and listen to the results. Adjust the phrasing, punctuation, or pacing as needed to refine the delivery.

Example: Instead of writing, “Our new product, which is easy to use, fast, and powerful, helps creators achieve amazing results.”

Try: “Our product is easy to use. It’s fast. It’s powerful. And it helps creators achieve amazing results.”

Need help crafting voiceover scripts? Check out our dedicated blog for more tips on writing engaging, professional copy.

2. Getting pronunciation right

Let’s start our list of voiceover tips and tricks with pronunciation — one of the most critical elements of a professional voiceover. A mispronounced name, brand, or technical term can quickly disrupt your audience’s experience. With Artlist’s AI Voiceover, you have complete control to ensure every word is spoken clearly and accurately.

Here are a few essential voiceover tips to perfect your pronunciation:

Select the right language for text input

Ensure the language setting matches the language of your script. This helps the AI Voiceover deliver natural and accurate results.

Artlist’s AI voiceover tool is constantly being updated so you can always generate studio-quality voiceovers with exceptional clarity on the first try. Choose from exclusive natural-sounding voices in over 21 languages, with multiple speeds, accents, and emotional tones. English accents include: American, British, Australian, and Indian.

• Languages include: 

Use phonetic spelling for tricky words

Proper nouns, brand names, or regional terms often trip up voiceovers. If you need to ensure precise pronunciation, spell the word phonetically. For example, you can write “Art-liss-t” for “Artlist” to clarify how it should sound.

Convert acronyms into pronounceable words

Acronyms, or words formed by combining the first letters of other words, are everywhere. Think: NASA, FOMO, ASAP. AI voiceovers read acronyms as letters by default, which might not always sound right. To fix this, type acronyms as they’re pronounced. For example:

• “U” as “you”
• “I” as “eye”
• “AI” as “Ay-eye”

Example: Let’s say you’re making a promotional video for your new start-up called “Innov-X.” If you just write “Innov-X” in your script, it’ll sound like this:

To get it right, type “In-oh-vex” instead, leaving no room for confusion:

3. Speak with emotion

Emotion is the heartbeat of any successful video, and voiceover is one place where you can really set the right emotional tone.

Here is how you can use Arlist’s AI Voiceover to infuse your voiceover with emotion:

Adjust the Emotion settings

Underneath your voiceover script is a dropdown menu for you to select the emotion you want your voiceover to express. You can choose from Neutral, Angry, Sad, Optimistic, Fearful, Disgusted, and Surprised. Note that you can only select one emotion for each generation.

Punctuation matters

Use punctuation creatively to convey tone and rhythm. For example, a simple exclamation mark (“!”) can add excitement or urgency, while ellipses (“…”) can create a sense of mystery or hesitation.

Double question marks for emphasis

Want to convey surprise or disbelief? Use double question marks (“??”) for an extra punch. For instance, writing “Wait, what??” delivers a different tone compared to “Wait, what?”

Play with sentence structure

Short, sharp sentences can create tension, while longer, flowing sentences are great for soothing or reflective tones.

Example: Let’s explore how punctuation changes the tone of the same sentence:

“You’re going to love this!” 

“You’re going to… love this.”

“You’re going to love this??”

See what we mean? 

Voice effects

Now you can also transform your AI-generated voiceovers with distinct voice modifiers — no plugins or post-production required. Choose from effects like Walkie-Talkie, Robotic Assistant, Vintage Radio, and more.

1. Choose your effect 
2. Hover to preview 
3. Use the slider to control how much effect you want to manipulate your voiceover.
4. Click Generate 
5. Find your new voiceover in the My Voiceovers tab
6. Click the info icon to see the voiceover information – the effect you used and the amount 

Learn more about the different effects here. 

4. Pace your voiceover like a pro

Pacing is everything in a voiceover. Whether you want to build suspense, maintain clarity, or keep your audience engaged, the right pacing ensures your message lands exactly as intended. 

Voice to Voice  

With Voice to Voice, you can upload any voice recording in English to generate the perfect AI voiceover, capturing every emotional range, tone, pronunciation, speed, pacing, and pause. Files can be uploaded in MP3, WAV, or OGG file types. Create more engaging, professional voiceovers in three easy steps. 

1. Drag & drop or upload your audio file in the Voice to Voice tab 
2. Select a voice from the catalog 
3. Click Generate 

Say what you want, how you want it, every time. See it in action here. 

Here’s how you can fine-tune pacing using a text prompt, for a professional-grade voiceover:

Adjust the Speed settings

You can find a dropdown menu to select the speed of your voiceover under the text box where you enter your script. There are options to make it 10-20% faster, or 10-20% slower.

Use punctuation for natural pauses

Commas (,) and dashes (–) can create brief, seamless pauses that mimic natural speech. For example: “The future of filmmaking – starts here.”

Add precise pauses with <break /> tags

Need a specific timing? Use the <break /> tag to set the exact duration of a pause. For instance: <break time=”1s” /> adds a one-second pause, perfect for dramatic effect or smooth transitions.

Bracket sentence breaks for smoother transitions

Divide your text into individual phrases using brackets, and the tool will automatically flow through them naturally. For example: [This is your moment.] [Make it count.]

Example: Let’s say you’re creating a suspenseful trailer for an action movie. Here’s how you can use proper formatting for maximum impact.

We want our voiceover to say, “This summer, a hero will rise to face impossible odds and save the world. But time is running out. Will they succeed? Find out in theaters July 12th.”

With only this simple punctuation, your voiceover would sound like this:

But with the right tags and formatting, we can make it even more impactful: 

[This summer,] [a hero will rise] <break time=”250ms” /> [to face impossible odds—and save the world.] <break time=”500ms” /> [But time is running out!] <break time=”1s” /> [Will they succeed??] <break time=”500ms” /> [Find out in theaters July 12th.]

5. Speaking numbers and web addresses

Precision is key when voicing numbers and web addresses in your projects. Mispronunciations or unclear formatting can confuse your audience, especially in tutorials, product demos, or explainer videos. 

Here’s how to make sure Artlist’s AI Voiceover gets everything right to keep your videos clear and professional:

Format dates and numbers for clarity

Use either the MM/DD/YYYY format or write them out to avoid ambiguity. For example, “01/26/2025” or “January 26th, 2025” ensures your audience understands.

Pause for long or complex sequences

Add commas, dashes, or <break /> tags to split up lengthy strings of numbers for better comprehension. For example, write “1,234,567” as “One million, <break time=”500ms” /> two hundred thirty-four thousand, <break time=”500ms” /> five hundred sixty-seven.” 

Spell out characters for codes or sequences

Use the <spell> tag for technical narrations, such as alphanumeric codes. For example: <spell> 4454 2371CG491 </spell> ensures each character is read distinctly:

Read URLs naturally

Write URLs the way they’d be spoken. For instance, “Artlist.io” becomes “Artlist dot eye oh.” When a sentence with a URL ends with a question mark, leave a space before the question mark to avoid the punctuation being read aloud.

Example: “To register, visit Artlist.io and enter the code 1234-XYZ”

You’ll have to format it like this:  “To register, visit Artlist dot eye oh and enter the code: <spell> 1234-XYZ </spell>.” It’ll sound like this:

Transform your projects with AI voiceovers

A great voiceover can be the difference between mediocre content and truly captivating storytelling. With Artlist’s AI Voiceover, creating professional-quality narration has never been easier.

Now that you know how to do voiceovers successfully, you’re ready to try it yourself. Sign up for Artlist today and start creating effortless, impactful voiceovers that elevate your videos. Your story deserves to be heard — let Artlist help you tell it.

הפוסט 5 tips to help you get the perfect AI voiceover הופיע לראשונה ב-Artlist Blog.

As a filmmaker or video creator, you’ll undoubtedly encounter various product placement scenarios throughout your career, so it’s a great idea to understand what they are, what their purpose is, and how they may (or may not) benefit you and your work. Let’s take a closer look.

What is product placement? 

First of all, what is product placement? In simple terms, product placement is a marketing strategy where brands pay to have their products prominently featured in movies or TV shows. This tactic integrates the product naturally into the story, making it appear as a part of the characters’ lives rather than some sort of obvious standalone advertisement. For example, a character might use a specific smartphone brand, drink a certain soda, or drive a particular car, with the brand name or logo clearly visible to the audience.

Product placement in movies tends to vary in its level of subtlety. Sometimes it’s a really quick, almost subliminal appearance, while other times, the product becomes integral to the plot. When done well, it can help build brand recognition without interrupting the viewing experience. However, if placements feel forced, they can really distract from the story and even turn viewers off.

The goal of a product placement is to leverage the show’s popularity and emotional connection with its audience to increase brand awareness, generate positive associations, and encourage sales.

Product placement in social media

While product placement was first established in traditional entertainment such as cinema and TV, the rise of social media has inevitably brought with it plenty of new marketing opportunities, including UGC (user generated content). With so much attention now paid to the likes of YouTube, it’s only natural that brands and companies would look for product placement opportunities in digital channels.

Product placement on YouTube makes a lot of sense, too. While featuring a product in a mainstream TV show or movie has its benefits in being seen by a large audience, the interests of that large audience will be quite broad and varied. The product placement may not appeal to everyone who watches. On YouTube, you can really hone in on a very select type of audience.

This is why even YouTubers with small audiences have the chance of getting a YouTube sponsorship, because they occupy a certain niche and hold authority in their chosen space, which can influence their small, but dedicated audience to make a purchase.

For example, let’s say you’re a YouTuber who makes hiking videos. You may only have 10,000 subscribers, but they’re all dedicated hikers and have been watching your videos for five years. If you start wearing a Patagonia raincoat as product placement, testing it out in your videos, and concluding that it’s a great raincoat for hiking in bad weather, the chances are quite a few of your 10,000 subscribers are going to purchase that Patagonia raincoat. Brands know this, and act accordingly.

The main product placement types seen on YouTube

On YouTube, product placement comes in various forms, each with its unique approach and level of integration within the video. Here are the main types of product placements that you may already be familiar with:

Product reviews

Product reviews on YouTube feature a creator sharing their detailed thoughts, opinions, and experiences with a product, often including tests, or comparisons. These reviews highlight pros and cons in a semi-structured way and may or may not be sponsored, though any sponsorship must be disclosed for transparency. 

Reviews offer viewers a comprehensive look at the product to build trust and support informed purchasing decisions. 

Endorsements

Endorsements on YouTube involve creators sharing positive experiences or recommending a product in a personal, enthusiastic way that feels quite casual and genuine. Often compensated by brands, endorsements rely on the YouTuber’s credibility and connection with their audience to encourage viewers to try out the product.

Sponsorship

Sponsorships involve a brand funding a YouTube video or series, with the YouTuber integrating the brand or product message into the content, often with some sort of “sponsored by” disclosure. The integration can include mentions, logos, or links, which is usually done quite subtly. Sponsorships boost brand awareness and engagement, giving brands a memorable way to connect with the audience.

Unboxing videos

Unboxings center on a YouTuber’s first reveal of a product, showcasing its contents, features, and packaging in an unscripted way that captures genuine excitement. This format builds novelty and anticipation, making it especially effective for new product launches and giving viewers a shared sense of the discovery.

Giveaways and competitions

Giveaways and competitions are sponsored by brands, allowing YouTube content creators to offer products to viewers in exchange for engagement through likes, comments, and shares. The YouTuber announces the giveaway in a video or on a live stream, explains entry instructions, and mentions the brand partnership. This approach is a win-win for everyone involved — it boosts brand engagement, supports channel growth, increases social media exposure as viewers participate, and rewards the audience with prizes.

How to present an engaging product endorsement for your audience

Let’s say you’ve come to an agreement with a brand, and they want you to endorse their product in your video. How do you create an engaging, successful endorsement? By combining brand storytelling, high-quality visuals, and authentic connection, you can create a product endorsement that’s as engaging as it is persuasive. Read these top tips below.

Align with your personal brand

First, you want to select products that genuinely fit your channel’s theme and audience interests. Endorsements feel more engaging when the product is something you’re actually passionate about or would naturally use. This authenticity builds credibility and keeps the endorsement from feeling forced.

Make the product part of your story

Rather than stopping to talk about the product directly, how can you find a way to integrate it into your content naturally? For example, if you’re a lifestyle vlogger endorsing a fitness product, you could showcase how it fits into your morning routine or workout. Creating a mini-narrative that incorporates the product helps the endorsement feel organic. For more tips on writing original scripts read our YouTube video script article.

Emphasize visual storytelling

This is a YouTube video, so play to your strengths! You want to show the product in action with high-quality, close-up shots, creative angles, and well-lit scenes. Emphasize the product’s features by capturing it in situations that highlight its strengths. Well-shot, visually appealing scenes make the endorsement feel professional and are more enjoyable to watch.

Share personal experiences

Whenever possible, share your genuine anecdotes or insights about how the product benefits you. Relatable, specific stories build trust and help viewers imagine how the product could improve their own lives.

Engage with a call to action

You should encourage viewers to interact by providing a reason to check out the product, whether through a discount code, link, or unique offer. Making it easy and enticing for viewers to engage with the product reinforces their connection with your recommendation.

Keep it entertaining and brief

This is YouTube, so pacing is key. You want to avoid lengthy descriptions and keep the endorsement brief yet entertaining. Humor, creativity, or using a unique editing style can make the endorsement a seamless part of your video.

Maintain transparency

To retain viewer trust, you want to be crystal clear if the endorsement is sponsored. A transparent approach, especially if you also share some balanced insights, keeps the endorsement credible and aligns with YouTube’s guidelines.

What to watch out for when starting product placements on your channel

Not every product will work for your channel

Believing any product is suitable can lead to endorsements that feel disconnected from your content, reducing authenticity and viewer trust.

Your enthusiasm and energy have to be authentic

Excessive praise without genuine insights may come off as insincere. Remember, YouTube has been around for nearly 20 years at this point — viewers can spot fake enthusiasm from a mile away. They’ll prefer your most balanced, honest opinions.

Don’t present the product without context

If you study other YouTubers’ examples of product placement and sponsorships, what do you notice? Simply displaying a product without integrating it into the video’s story often feels forced, whereas natural incorporation is going to feel seamless and engaging.

Prioritize quality endorsements over lengthy features

Overly long endorsements can lose viewer interest. Concise, impactful references will keep the audience engaged and more receptive.

Wrapping up

Sponsorships and product placements are a fundamental part of the creator economy. When it comes to learning how to be a successful YouTuber, you should pay close attention to your niche and personal brand — the type of channel you build and the content you make will directly impact what type of sponsorship options become available to you, which plays a key role in how much money you can generate from your channel.

With the tips and information above, you’re now much better positioned to make the most of potential YouTube sponsorships. While it can be tempting to take the first money that appears on the table, it’s always worth playing a longer game. Stick to your vision and only align with brands and products that fit into that — it’ll set you up for long-term success.

הפוסט Understanding YouTube sponsorship הופיע לראשונה ב-Artlist Blog.