On 31 July 2025, Amazon Prime released a four-part docuseries that follows Torsten Gross on his relentless mission to compete against the world’s most elite race car drivers. Torsten is quadriplegic, having broken his neck in an accident when he was 15.

Just Hands: For the Love of Racing is a story of human resilience, determination, and defiance. And we’re proud to say that Artlist plays a leading role — because every sound effect and composition you hear in this series comes straight from our catalog. 

In this article, we’ll hear more from the team at Sonic Gods, the production studio behind the Just Hands documentary series, and find out how they utilized Artlist in both pre- and post-production to enhance storytelling, mood, and build tension and emotion.

Who are Sonic Gods?

Sonic Gods is an entertainment studio that merges production, digital, and brand content to create unscripted TV formats and community-driven storytelling that reaches and inspires global audiences. Their team has decades of experience in the film and TV industry, and their long-form content focuses on sports, business, and lifestyle.

Just Hands: For the Love of Racing

This four-part documentary series shares Torsten Gross’s journey to compete amongst some of the best race car drivers on the planet. Torsten, who is paralyzed from the neck down, has spent most of his life in a wheelchair. But that hasn’t stopped him from pursuing his dreams. 

“There are very few sports that make us equal to everybody,” says Torsten. “I’ll never compete against able-bodied people, but with car racing I can.” 

In this series, we learn all about Torsten’s entry into motorsports after his wife surprised him with a track day for their wedding anniversary. After that, he was hooked, partly thanks to his adrenaline-loving nature as well as the sense of empowerment he felt behind the wheel. 

That’s when he decided to share this newfound gift with the rest of his community, co-founding Just Hands Foundation, an organization that opens doors for disabled athletes to compete in motorsports with the rest of the world. Their main focus is performance driving and adaptive mountain biking through workshops, courses, and excursions. 

The Just Hands docuseries tells Torsten’s story and his journey to the top, with the hope to inspire disabled athletes across the globe to compete on the world stage. “It’s about breaking barriers, exceeding limits, chasing after your dreams and the things that set your heart on fire,” says Michelle Delamore, executive producer on the show. 

Artlist for TV production

When Sonic Gods joined forces with Amazon Prime to create the Just Hands documentary series, they turned to Artlist for the soundtrack. With storytelling this raw and real, sound design is essential, so every wheel skid, gear change, and brake squeal was crafted using sound effects from Artlist’s catalog, and the music was hand-picked to elevate emotion and amp up the energy.

High-quality SFX and music help set the mood, build tension, and bring high-energy scenes to life. Our catalog helps the audience connect with Torsten’s journey and bring the documentary visuals to life.

These days, TV production involves creating a massive range of content across multiple platforms. To promote one production, companies need to create content for streaming services, social media, behind-the-scenes clips, promos, and more. To keep up with such a fast-paced production line, companies need speed, consistency, high-quality output, and tools that help speed up workflow, all without compromising on creativity.

Artlist helps production houses take on these challenges thanks to our vast library of royalty-free music, sound effects, and video assets, ideal for sound designers. Editors can quickly find the right sound or visual with an easy search, meaning they can stay on schedule and maintain a cohesive tone across the board.

How Sonic Gods Studios utilized Artlist

The team at Sonic Gods Studios says that Artlist helped them every step of the way, from pre-production visualization to post-production finishing touches. They even used Artlist to create audio storyboards to help them set the mood and tone for each episode.

Pre-production

Ian Hotchkiss is the director of Just Hands: For the Love of Racing, and says their goal is to get their audience emotionally invested in the story they tell.

“We want to create the best TV shows possible, not just for our audience, but for ourselves,” Ian says. “You can capture these wonderful stories, and edit them together, and if you can’t get those last assets — the music and SFX that make a scene — then you don’t achieve what you want.”

Ian says that Artlist’s musical catalog came in handy to build the foundations for each scene. “Usually when constructing a scene, I like to find a song first,” he says. “In Just Hands, we kept to a similar genre for each episode, so I could easily source the perfect track to instantly bring a scene together.”

As the director, Ian was thinking about music from the beginning. “Music is definitely in talks at pre-production,” he says. “When we’re creating a series, we discuss the mood, the vibe, the tone we want to set. So we go on Artlist, create sonic art boards of the type of music we want for this piece, and start thinking about which songs will help us tell our story.”

Greg McKarus was the editor on this project, and says that Artlist saved him time every step of the way. “Artlist allowed us to focus on the narrative,” says Greg. “I love using their AI search, so I can find the exact mood or feeling or a certain instrument, and then have a plethora of options to choose from.” 

This helped the team set themes for each episode, and guided the mood and flow of the series.

Post-production

Streamlining post-production was a high priority when making the Just Hands docuseries, because they were up against tight deadlines and had a huge amount of footage to sort through.

Michelle Delamor can attest to this. As the co-founder of Sonic Gods and the executive producer on Just Hands, she says Artlist helps navigate huge workloads. “We create so much content,” she explains. “There’s the show itself, then all of the promotional assets, and trailers. There’s a high volume, so we must maintain the quality. Having a tool like Artlist allows us to do that; there’s so much high-quality music at our fingertips that allows us to move with speed while maintaining the integrity of the project.”

Michelle says that when it comes to filming TV, efficiency is everything, so having Artlist to streamline post-production was a game-changer for the team.

Music

“Music is such an important part of creating an emotional connection with the audience,” Ian says. “We use music and sound design to bring our scenes to life.”

Tracks like Jameson Nathan Jones’ “Grounded” helped create that cinematic, big-screen energy in the high-pressure moments, while Amir Marcus and Stephan Fischer’s piano-led track “Awaken” helps share the freedom Torsten feels when he’s racing.

Every episode has a theme and a genre. For example, the team built tension in episode two through orchestral cinematic music, and when they filmed at night in Daytona on episode 3, they leaned into synthy, atmospheric tracks. 

“Before Artlist, finding those high-quality assets was very challenging,” says Ian. “You’d have to source through a lot of different types of media libraries, which took a lot of time, and maybe you don’t find the asset you want, so you settle.”

Greg says that Artlist’s music library didn’t just save time and streamline post-production, but elevated all the content they created.

“Music was very important to Just Hands because each episode had a theme,” he says. “We used a lot of orchestra and strings to accentuate the high quality of the cars. So a lot of the music we used through Artlist’s library was designed to immerse the audience in Torsten’s world.”

Ultimately, Artlist’s musical catalog saved Greg dozens of editing hours. “It allowed us to create a special and unique show that will affect millions of lives,” he says. “I feel proud of the show.”

SFX

Ian says that to cut through the noise, you need to have a story that’s engaging, entertaining, and emotive, and sound effects are one of the best ways to capture an audience and keep them hooked. While Ian was filming with Torsten, he found that every race, every track, and every behind-the-scenes clip had a different energy, and the best way to convey that on the screen was through sound effects.

The team used Artboards to build their design template, referring back to it throughout the project to ensure consistency and streamline the process. 

“We wanted the audience to go into each episode feeling like they were watching something they’d never seen before,” Ian explains. “So we leaned into creating these soundscapes through music and sound effects to allow the audience to follow along with Torsten’s journey.”

Episode 1, for example, is full of tension; it’s Torsten’s first time competing, and the viewer can feel it as he gets into his car and sees his competitors for the first time. “There’s sections where we don’t use music, we just use sound design,” Ian explains. We want the audience to experience what it’s like to be in a race car, so it’s the sound of the motors as the cars pass, the sound of these wrecks that happen when you’re competing.”

Why production houses and TV shows use Artlist

From mood boards to post-production, Artlist helped shape Just Hands’ emotional and cinematic impact. The music and SFX set the tone, guided editing choices, and ensured the story flowed seamlessly, bringing this team’s vision to life within tight timelines. 

“With Artlist, we had all the high-quality digital assets we needed in one place,” Ian says. “High-quality sound effects, music, and even graphic templates for the promotional content we do around our shows.”

Michelle says that partnering with Artlist helped the team create a sonic landscape for the project. “Artlist gives us high-quality music, sound design, and all the elements that bring the story to life in an impactful way,” Michelle says. “There’s a lot of layers to storytelling, and sound is one of the most important ones. It’s what creates an immersive experience, brings people into the story, and  it’s what makes a project feel cinematic and premium.”

Ultimately, Michelle hopes people will feel so inspired by Just Hands so they’ll jump off the couch and go chase after their dreams. “That’s really what this show is designed to do,” she says. “We tell stories around the pursuit of greatness. That moment when people go from ordinary to extraordinary.”

Want to see how you can do this for your business? Contact us to get your team set up with an Artlist Business Plan. 

Dive into the full collection featured in the docuseries,  including every track in the series, exclusively on Artlist.

הפוסט How Artlist powered an Amazon Prime docuseries הופיע לראשונה ב-Artlist Blog.

Yet for most developers and product teams, integrating high-quality music into their apps is still a messy process. Licensing is murky, APIs are clunky, and the music often sounds like generic stock — or worse, algorithmic filler users instantly skip.

That’s the exact problem the Artlist Music API was designed to solve.

We spoke with Artlist’s Head of Product, Mor Lifshits, who shared insights into why the music API was created, what it unlocks for developers, and how it will power the next generation of sound-centric platforms.

Developer-friendly. Creator-first.

“While many API competitors focus strictly on the tech stack, Artlist builds developer tools without losing sight of its primary user—the creator.” The result is an API designed for developers, but deeply grounded in creative quality.

“We started hearing from teams building social video editors, AI-enhanced content tools, even branded user experiences,” said Artlist’s Head of Product, Mor Lifshits. “What they needed wasn’t just a music library, they needed seamless integration. Real music. A catalog they could trust, and one their users would actually love.”

This creator-first approach shapes everything Artlist builds.

• Easy asset integration: Embed high-quality tracks natively into apps using a clean, efficient API.
• Content-first design: The catalog is artist-curated and trend-relevant — never scraped or auto-generated, and it spans a diverse, rich and broad spectrum of music. From rock, pop, funk to classical, world, and fantasy.
• Built for builders: Let your app query, stream, and deliver music dynamically without managing files or metadata manually.

Artlist delivers the depth of a professional music library with the flexibility today’s developers demand.

From licensing music to building with it

As user-generated content explodes across platforms, a fundamental shift is emerging. Businesses and brands don’t just want to license music anymore, they want to build with it. To embed curated, rights-cleared tracks directly into apps and workflows. Meanwhile, interest in AI-generated music continues rising, but rarely delivers on its promise.

“Generative tools are promising, but most fall short,” Mor continues. “Too shallow. Too synthetic. Too legally risky. Clients still want the best, most authentic, real music, and they want it fast.”

When you integrate the Artlist Music API, you’re not just getting tracks, you’re getting the same premium catalog used by major streamers and global brands, the same music powering everything from Netflix-quality documentaries to viral TikTok videos.

AI + real music: Powering the next wave of creative tools

As AI reshapes creative workflows, the Artlist Music API is increasingly used not just to enhance user experience, but to power it entirely. Generative tools can now cut highlight reels, remix scenes, or suggest content — but without high-quality music, those outputs fall flat.

“AI music on its own is still too synthetic,” Mor says. “What our clients want is to pair generative power with real, human sound — to ground their tools in quality.”

The API feeds genre, tempo, and emotional metadata directly into machine learning models. It supports real-time delivery for use cases like virtual influencers, voice generation, or adaptive soundtracks. It lets apps remix moods, surface alternatives, and make music feel modular and responsive — not just static background audio.

This creates powerful new possibilities:

• Tracks that layer seamlessly into AI-powered video tools
• Search parameters that feed ML models tuned to genre, energy, and emotion
• Responsive, modular sound that evolves with the creative output

With Artlist, music becomes part of the creative logic — not just a background track. It’s the missing piece between automated creation and high-quality, human-centric results.

What you can build with the Artlist Music API

The API gives developers full access to Artlist’s premium catalog, allowing you to create a tailored music experience inside your app. Whether you’re building for video editors, podcasters, game creators, or digital storytellers, the Artlist API makes music native, dynamic, and user-friendly.

Key capabilities include:

• Programmatic search and streaming with the same engine that powers Artlist
• Direct in-app downloads for seamless workflows
• Curated content across genres: cinematic, indie pop, ambient, electro, acoustic, and more
• Instant commercial clearance with the Clearlist API
• Usage analytics to optimize content delivery based on real engagement

Developers no longer need to build their own audio libraries — they can plug into the Artlist ecosystem. Whether your app helps users edit, design, teach, or express themselves, music is now as essential as typography or color. The API makes it easy to embed sound into your product’s creative core.

The business case for better music

Integrating high-quality music isn’t just about vibe; it’s a strategic business decision. Here’s how it directly impacts performance and growth:

1. Boosts content quality: Professional-grade soundtracks instantly elevate user-generated content. Whether it’s a TikTok clip, a product video, or a social post, it becomes more polished, shareable, and brand-ready.
2. Drives engagement: Better music keeps users creating, editing, and experimenting longer, leading to more time in-app, stronger retention, and monetization.
3. Reduces creative friction: Curated playlists help users find the right vibe fast and stay in their creative flow.
4. Differentiates your platform: Original, exclusive tracks tie your brand to quality and set you apart.
5. Increases conversions: Premium music access becomes a key upgrade driver for many users.

Data-driven music experiences 

One of the API’s most powerful features is its built-in performance tracking. Every search, stream, and download is logged securely, giving teams deep insights into what users love and use.

“If a client licenses 150 tracks and only 10 really take off, we can recommend more like those 10,” explained Mor. “It’s smarter, more relevant music — guided by real usage.”

This transforms music from a static add-on into a dynamic business tool and one that is constantly evolving to serve your users better.

From content provider to infrastructure partner

Beyond the tech, the Music API marks a major strategic shift for Artlist. By offering deep integration capabilities, we’re moving from content provider to infrastructure partner.

“We’re not just licensing tracks — we’re helping build the next generation of sound-powered products.”

“This is about building great audio-focused products with minimal friction and outstanding quality,” said the Head of Product. “With the API, we’re giving platforms the legal, creative, and technical power to put music at the center of their experience — not as an afterthought.”

From UGC platforms to edtech and wellness tools, the API brings music where it couldn’t go before — legally, easily, and at scale.

What’s next: Ready to build?

If you’re building a product where content, creation, or emotion plays a key role, music should be in your roadmap.

With the Artlist Music API, you can integrate premium sound at scale, streamline workflows, and deliver experiences users remember, all without compromise. Ready to build with sound? Contact us to integrate the Artlist Music API.

הפוסט Your fast track to better app audio with the Artlist Music API הופיע לראשונה ב-Artlist Blog.

Picture yachts spelling out Louis Vuitton’s logo across the Mediterranean. A billboard that teaches you how to pronounce “Carlsberg” and rewards you with a free beer. Or screens in London showing sun damage happening in real-time, triggered by live UV data.

This is no longer about renting attention. It’s about earning it, through experiences that adapt, respond, and resonate.

Beyond shouting for attention

For decades, out-of-home media advertising was primarily about reach. Buy a board, place your message, rack up impressions, repeat. If you were lucky, people might actually look at it.

But that equation just isn’t enough anymore. People scroll faster than they walk. They tune out what feels forced. They ignore what feels irrelevant.

AI is rewriting those rules. Suddenly, OOH can respond in real-time, adapt on the fly, and join cultural conversations instead of interrupting them, making it feel less like outdoor advertising and more like a moment worth stopping for.

How AI is changing the playbook

So here’s how AI is such a game-changer for out-of-home advertising, and how you can really lean in and make a difference within your day-to-day:

Know when and where to show up: You can use location, weather, behavior, and cultural signals to predict when and where your audience is most receptive — and forecast foot traffic with incredible precision.

Test and adapt creatives at scale: Quickly generate, test, and iterate campaign ideas at speed, automating large-scale A/B testing so you can pivot fast instead of sticking to a single master visual.

Respond in real-time: Adapt messages in response to live events, such as a sports win, or a sudden heatwave (hello, Europe), or breaking news, and personalize content for local audiences moving through specific neighborhoods.

Create stories that connect: Use audience data and social buzz to help creative teams craft emotionally resonant stories that reflect what people genuinely care about. 

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A few examples worth a second look

Louis Vuitton’s recent yacht campaign was more than just a luxury flex. AI choreographed the boats and optimized drone angles to maximize social sharing, blending a physical spectacle that could cause a ripple effect online — amplified even further by the playful debate over whether it was real or not. With the rise of deepfakes and hyper-realistic content, it’s becoming increasingly hard to tell. Still, the attention had already been captured.

Recently, the Burnable billboard by Wonderhood Studios and The British Skin Foundation used live UV data and generative AI to create thousands of medically accurate image frames, gradually revealing how healthy skin burns and blisters throughout the day. In a world where people still underestimate sun damage, the campaign made the invisible danger impossible to ignore, turning a digital screen into a public health moment.

Carlsberg’s AI-powered billboard in Vietnam is another perfect OOH and AI example. Their installation invited passersby to pronounce “Carlsberg” correctly, using speech-recognition AI to judge their attempts. If they nailed the pronunciation, they were rewarded with a free beer. Beyond being a clever stunt, it was fun, interactive, and deeply brand-connected, showing how even a simple name can become a memorable experience. 

These campaigns brilliantly combine three fundamentals of great OOH: clever creative, on-point messaging, and an effective, highly shareable medium.

From interruption to contribution

The most exciting part is that OOH, previously all about commanding attention, can now move beyond that, creating real moments that genuinely earn their place and time.

This represents a fundamental evolution in how brands think about out-of-home advertising: from interruption to contribution, from advertising to experience creation.

When you build something people want to pause for, interact with, or share, you’re no longer just renting space; you’re adding to the culture around you. One well-designed, data-driven moment can ripple far beyond its physical space.

When people film, remix, and talk about an activation, they become your amplifiers. They turn your billboard into a cultural touchpoint, something they choose to participate in.

It’s not “look at me.” It’s “look with me.”

That mindset shift, from forcing a message to inviting someone in, is at the heart of why this feels so powerful right now. It’s how media can become personal, and how paid placements can transform into genuine experiences that matter.

The future of physical and digital

After this year’s Cannes, one theme kept popping up again and again: the blend of physical and digital. AI is the tool to help that blend. 

As audiences raise their expectations, wanting more relevance, authenticity, and usefulness, brands will understand that they need to treat out-of-home as an experience platform, not just an ad buy.

Where do we go from here?

Creativity has always been the spark. GenAI is now the fuel. That partnership, combining human instincts and nuance with speed and machine precision, is opening up lots more possibilities for what can be done in the public space.

OOH can still be big and bold. But now, it can also be personal, responsive, and even kind. It can move beyond noise into experiences people talk about, moments they share, and stories that resonate.

Contact us to learn more about how Artlist can help you with your out-of-home media advertising.

הפוסט OOH is having its AI moment  הופיע לראשונה ב-Artlist Blog.

While many editors are using AI tools to speed up their workflows and make their lives easier as content creators or video editors, there’s another side to the AI revolution that is often underexplored.

AI personalization is already turning how creators and brands tailor their content from a macro-perspective to a micro-perspective. This is because AI is a powerful tool for personalizing content. Demand for hyper-personalization is on the rise, and personalized AI is becoming more than just a trend.

Let’s look at how AI algorithms (your recommended engines, generative personalizations, and other technologies) are driving this shift and how you can stay ahead of the curve in how you use AI content personalization.

Why personalization matters 

Moving forward, personalized AI will be an integral part of the content that both creators and brands curate for their audiences.

If you’re a creator, brand, or anything in between, you need to understand the benefits of personalization. Audiences have already started anticipating content and ads that speak directly to their interests and needs. 

AI sorting algorithms are quickly revolutionizing what social media platforms like Instagram, Facebook, TikTok, and others know about users. They are also helping to ensure that the content shown to viewers is optimally relevant to these users’ interests.

The main benefits of this push for personalization are that engagement metrics, clicks, likes, follows, and even purchases, are on the rise. More direct, specific, and empathetic content is always more successful than broad and vague content tailored for wider audiences.

How AI enables personalization 

So how exactly does AI make this kind of content personalization possible? It’s pretty fascinating. While most people think of AI, they think of generative AI and the amazing videos AI image generators are capable of producing these days, there’s much more going gon beneath the surface.

As impressive as generative photo and video AI may be, AI is rapidly improving its capabilities with its assisting and sorting services. AI-assisted video editing is one of the fastest-growing technology sectors in the film and video industry for good reason.

Popular video editing software like Adobe Premiere Pro and Blackmagic Design DaVinci Resolve are adding AI-powered tools and features to help editors quickly find clips, arrange edits, and even extend clips.

With voice and video generators, editors, and creatives of all types can quickly localize, reformat, and reinvent creative assets with the click of a button. If you’re curious, check out some of this helpful AI-powered technology, like the Artlist voice-to-voice tool here.

Examples from leading creators & platforms 

Here are some examples from both the corporate and creative worlds on how AI can be used to personalize content. This first example, from Salesforce, demonstrates how AI can be utilized to personalize consumer experiences by anticipating their needs and streamlining their overall experience.

You can also see how individual creators are using AI to mass-produce content for their followers. These types of content cycles are going viral on TikTok, as they offer quick and easy options for those looking to harness AI for their workflows.

AI can be used to improve your creative workflows, speeding up your content creation capabilities, so you can focus more directly on your specific niche. Check out some tips on how, from Tommy Callaway. 

Tools for personalized video creation 

With the above examples in mind, let’s look at what AI-powered tools are available for brands and creators. And, if you’re serious about using AI to power up your workflows, finding the resources to build out your own personal AI-powered editing suite is going to be your best bet.

These tools can use AI to analyze video footage and automate the editing process. Beyond your basic cuts, these AI tools will also suggest edits that align with audience interests and other engagement trends.

One of the best examples of how AI can help you speed up your workflows and better personalize your video content is the Artlist Premiere Pro extension, which streamlines all types of tasks and even eliminates silences.

You can check out the full array of AI-powered tools, including the Artlist Library extension, the AI Assistant extension, and other professional plugins, on the Artlist Tools page here.

Generative AI tools for your workflows

If you really want to stay ahead of the AI curve though, along with personalization and assistance features, generative AI tools are going to be your best bet to stay at the cutting edge of AI-powered innovation.

There are some exciting AI image and video generators offered by many familiar names in the AI space. However, if you’re looking to explore generative AI options that can be easily integrated into your current workflows, the Artlist image and video generator is proving to be a popular option for those who want to easily turn their scripts or prompts into fully customizable videos.

These days, generative AI is seeping into all parts of production as many brands and creators are working to incorporate generative AI into their pre-production planning as a way to help ideate and creatively explore visual styles.

Maintaining authenticity vs. chasing engagement 

For many, the ultimate goal of using AI to personalize their content and ads is similar to their own personal and creative goals. The idea is to create authentic and sincere content that resonates with viewers in a way that doesn’t feel clickbait-y or forced.

The tools for content creation are constantly evolving, but the fundamental principles of engaging audiences and effectively selling products and services will remain the same.

Focus on the person using the AI, not the AI itself, and you’ll be in a great position to succeed. If you do this, you’ll be well-equipped to take on the challenges of this budding AI revolution and make empathetic and impactful AI-powered personalized content that can stand above the rest.

FAQs

הפוסט How brands and creators use AI to personalize content הופיע לראשונה ב-Artlist Blog.

And businesses are using AI to scale, too. They’re producing 33% more AI assets than solo creators. For creative teams, AI isn’t a side tool but part of their workflow, and a way to stay ahead of the competition. 

Let’s take a look at what this data means for you and your team. 

AI creative tools as the new standard 

Most companies aren’t wondering if they should use AI. They already are.

When 65% of businesses on Artlist are using AI to generate content, it tells us something big: AI is no longer an experiment. AI is a business advantage. Whether it’s for scaling marketing campaigns, building content libraries, or ideating faster, creative teams are already putting AI to work.

“We work with thousands of creative teams, and we’re seeing growing curiosity about AI’s role in video creation. More businesses are starting to explore how these tools might fit into their workflows to save time and enhance creativity. For many companies, it’s less about whether to adopt AI, and more about figuring out the right approach.” Ori Dagan, Sales Director, Artlist

If you’re still on the fence, here’s the truth: you’re not ahead of the curve by waiting. You’re falling behind it.

Built to scale 

The data backs it up. Teams using Artlist’s AI tools aren’t just producing more. They’re producing 33% more AI-generated assets than individual creators.

Why? Because businesses are built to scale. With clear objectives, bigger content needs, and dedicated workflows, AI fits naturally into the way they operate. It’s not about replacing creative teams — it’s about removing roadblocks so those teams can do more of what they’re best at.

AI doesn’t slow things down with endless iterations or feedback loops. It sparks ideas, builds visuals, and keeps the momentum going, whether you’re pitching a new concept, refreshing your content calendar, or launching a full-scale campaign.

Tools like Artlist’s AI Image & Video Generator help businesses move from idea to asset faster. With just a few clicks, you can animate stills, customize visuals, and create ready-to-use creative content. It’s visual storytelling, scaled.

AI is becoming part of the creative team 

Let’s be clear. AI isn’t about taking jobs away. It’s about giving creative people more time, more inspiration, and more freedom to focus on storytelling.

As Jon Friedman, Corporate VP of Design & Research at Microsoft, says, “AI should be embraced as a collaborative tool rather than a replacement.” 

Designers use AI to explore new visual directions. Marketers use it to generate campaign ideas and content variants. Founders use it to visualize pitches. No matter your role, AI helps you go from the blank page to the big idea, and fast. It’s creative acceleration, not automation.

Artlist Artboards make modern collaboration simple. With AI tools, it is now easier than ever to organize visual assets, compare versions, and align stakeholders across teams. Whether you’re brainstorming, building a mood board, or prepping for launch, your whole team can stay in sync from the first draft to the final cut.

Your workflow is evolving 

Whether you’re a startup or a global brand, your team is expected to create more content, in more formats, across more platforms, all the time. That’s a heavy lift. AI lightens it.

With tools like Artlist’s AI-powered search, finding the perfect footage or music is faster and more intuitive. It’s never been easier to create original, royalty-free assets that fit your brand and vision.

So if you’re wondering whether AI is worth adding to your creative stack, just look around. Most businesses already have. They’re not testing it. They’re using it. Every day.

Start creating like the 65%

Want to move faster, unlock more ideas, and scale your content without burning out your team? It’s not about working harder. It’s about creating smarter.

With Artlist AI tools, your team can:

• Turn concepts into ready-to-use visuals in minutes
• Collaborate more seamlessly across teams and timelines
• Free up creative energy for storytelling that resonates

Join 65% of Artlist business users already harnessing the power of AI. Contact us to get your team set up with an Artlist Business Plan. 

הפוסט Why businesses are creating more with AI הופיע לראשונה ב-Artlist Blog.

Not all libraries are created equal 

While others rely on generic, algorithm-generated tracks, Artlist’s catalog features original songs crafted by real musicians, footage shot by leading filmmakers, pro sound designers who understand the art, and graphic designers who know what works. Every track, every sound effect, every piece of footage, and template is born from authentic creative vision, not churned out by AI.

Our artists aren’t just making background noise. They’re creating emotional landscapes that can transform a simple video edit into a cinematic experience, turn a meditation app into a spiritual journey, or make a fitness routine feel like an epic adventure. This is the difference between sounding like every other app and having a voice that’s unmistakably yours.

When you integrate Artlist’s exclusively licensed content, you’re not just adding assets — you’re adding authenticity that users can feel.

Three ways to harness this creative power

1. In-app creative assets: Empower user creativity

Video editing apps engage users to spend more time in-app when they have access to quality music libraries. Why? Because great audio makes everything feel more professional, more engaging, more… worth sharing.

Transform your app into a creative playground where users can access music, SFX, footage, and templates. With quality creative assets in their hands, you are helping your users’ creativity, discover the perfect track for their travel vlog, find the exact sound effect that makes their meme go viral, or access cinematic footage that elevates their presentation from amateur to professional.

The magic happens when a creator finds a hauntingly beautiful piano piece that perfectly captures their story’s emotion, or when a small business owner discovers the upbeat track that makes their product demo impossible to scroll past. These aren’t just assets — they’re creative breakthroughs waiting to happen.

Perfect for: Video editing apps, social media platforms, presentation tools, podcast creation apps, story-building platforms, educational content creators, live streaming apps, and any platform where users generate content.

2. The Artlist Music API: Where discovery meets technology

For music-forward apps — whether you’re building the next Spotify, a DJ mixing platform, a podcast creator, or a video editor with advanced audio needs — our Music API unlocks the full potential of professional audio discovery.

Rich metadata means users can search by mood, energy, genre, instruments, or even specific narrative themes. Want tracks that feel like “sunrise over mountains” or “late-night city drive”? Our cataloging makes the impossible search possible.

Perfect for: Music discovery apps, DJ software, advanced video editors, podcast platforms, music streaming services, social audio apps, and any platform where audio is the star, not just the supporting act.

3. Enhance your app with sound and visuals: Create a sonic brand identity

Sonic branding is the strategic use of sound and visuals to reinforce your brand’s identity. Think of it as your app’s audio logo. Just like a visual logo or color scheme, a distinctive sound can create instant recognition and emotional connection with your users.

The best brands already do this. Netflix’s iconic “ta-dum”, Apple’s startup chime, or Slack’s satisfying notification tones — these aren’t just sounds; they’re part of the brand experience. They signal familiarity, trust, and quality.

Most apps treat audio as an afterthought, but when done right, the sound becomes your brand. With Artlist’s catalog of quality sound effects, you can create a strong sonic brand. Meditation app can feature exclusive, professionally-composed soundscapes that deepen the experience and set your brand apart. Fitness apps can deliver curated tracks that energize, motivate, and feel tailor-made for your users.

Perfect for: Gaming apps, meditation and wellness platforms, fitness apps, dating apps, productivity tools, news apps, shopping platforms, food delivery apps, travel apps, financial apps, and any digital experience where atmosphere and emotion matter.

Why this matters more than ever

Every major platform is fighting for creator attention. YouTube Shorts competes with TikTok, which competes with Instagram Reels, which competes with Snapchat. What makes creators choose your platform over the giants?

Often, it’s the details. It’s having that exclusive track that makes the content stand out. It’s the sound design that makes the app experience feel premium. It’s knowing that the audio you’re using won’t get their content flagged or taken down because of licensing issues.

Artlist’s global commercial licensing means your users create with confidence. No copyright strikes, no takedown notices, no legal headaches. Just pure creative freedom backed by authentic, professionally-crafted content that can’t be found anywhere else.

Why Canva chose Artlist

When Canva integrated Artlist’s music and footage directly into their editor, they weren’t just adding features — they were solving a fundamental business challenge. As Tanya Raheja, Head of Content at Canva, explains: “Most business leaders are now investing in visual platforms and prioritizing design literacy for all of their employees. The need to create content is no longer limited to designers and creatives, but is something all teams need to navigate to communicate ideas effectively, stand out, and achieve their goals.”

This shift means your marketing coordinator, your HR manager, and your sales team all need to create compelling visual content. But here’s the problem: giving everyone design tools isn’t enough if they don’t have access to professional-quality assets to work with.

Recognizing this need, Artlist and Canva partnered to democratize creativity by providing access to Artlist’s high-quality music and footage directly within Canva’s platform. Now, millions of users can add that perfect background track to their video presentations without ever leaving Canva, removing the friction that previously separated good ideas from great execution. The result? Users create more, stay longer, and upgrade more frequently. 

Ready to transform your app’s creative DNA?

Whether you’re building the next viral video platform, designing a meditation app, or creating tools that help small businesses tell their stories, Artlist’s in-app solutions can elevate every interaction.

Our integration team works with you to understand your users’ creative journey, then tailors a solution that feels native to your platform. Because great integration doesn’t feel like integration at all, it feels like it was always meant to be there.

Ready to give your app the creative edge it deserves? Contact our team to explore how Artlist’s exclusive, professionally-crafted catalog can help make your app unforgettable.

הפוסט Bring the power of Artlist into your app הופיע לראשונה ב-Artlist Blog.

A couple of weeks ago, we took our creative team offsite to Google for a one-day Creative Hackathon. The goal: create a scroll-stopping ad in a single day, and let the algorithm, not opinions, choose the winner.

“It was kind of stressful at first — to develop an idea and execute in one day,” said Itzik Cohen, Creative Director. “You’re used to layers of approvals with time for polishing. Here, you had to just trust your gut, and your team.”

What made the hackathon so intimidating was the realization that it’s easy to get comfortable hiding behind processes. With so little time, there’s nowhere to hide; you either make something bold, or you don’t make anything at all. 

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The setup

We split into teams of two or three. Each team got the same brief: 

Show how Artlist’s AI tools make video editing faster, easier, and more intuitive. 

The rules were simple; 

• All ads would launch on the same date
• Equal budget split
• Mobile-first, loop-friendly
• Under 60 seconds
• Targeting a US audience

To raise the stakes, we added a little friendly competition. The winning ad would be crowned based on views, CTR, and cost per site visit. 

With emotions out the window and no time for stakeholder alignments, approvals, or internal politics, performance was the only thing that mattered.

Eldad Weinberger, Creative Lead at Google, shared: “Artlist’s creative hackathon was much more than just a fun team-building exercise. It’s a powerful way to unlock creativity, streamline production, and drive real value. Shorts demand a unique approach, and the hackathon, which specifically focused on best practices and trends for this format, encouraged the teams to think natively about what makes a short video successful, rather than trying to adapt longer-form content. The result was super cool, and are already proving to be highly effective.”

“I loved it,” said Gili Aharoni, Motion Designer. “You stop trying to impress people in the room and start thinking about the person scrolling their phone at 11 PM. That’s your audience.”

When comfort becomes limiting

For many of us, it was a return to something that often gets lost in day-to-day work: creative play, working with people outside of your usual bubble, bouncing ideas around, a bit like improv. Saying “yes, and…” instead of checking with the manager. 

It was refreshing and a reminder of how valuable it is to change the setting and the tempo every once in a while.

“I’m used to having a lot more time to ideate, to test different approaches, and getting feedback from five different stakeholders,” Ayala Levi, Senior Marketing Copywriter, explains. “But when you only have a few hours, you just have to trust your instincts. And that constraint made the work feel more authentic.”

Ayala got to scratch her creative itch and go completely off-script with: “A deranged story I came up with on the spot about a guy having an existential crisis and creating his own AI family. It’s weird, not like anything I’d normally get away with, but that’s what makes it fun.”

The audience has the final say

Our team is a mix of seasoned creatives with years of marketing experience and junior talent, still early in their careers, but no less sharp.

That mix of depth and fresh perspective was exactly what this challenge demanded. Structure, strategy, and storytelling polish blended with instinct, speed, and the boldness to break the rules.

When performance matters most, Shir Aviram, User Acquisition Manager, emphasizes why this was right in her wheelhouse. 

“I work with data all day, and while we aim to push what works, it’s true that not everything beautiful necessarily converts. I genuinely love most of the creatives we create. Still, sometimes even the most visually stunning work doesn’t perform the way we expect.”

What we learned

This day wasn’t just a test of creative output but a test of how we work. It stripped away our usual safety nets and reminded us what we’re made of, and what we’re capable of, which, ultimately, when you strip away the regular day-to-day, reveals the core valuable talent we’ve been brought to the table for. 

Here’s what that raw creative talent taught us:

1. Constraints liberate creativity. Deadlines leave no time to overthink, forcing bolder, braver decisions.
2. Data sharpens focus. When you know you’re optimizing for CTR, you write your hook differently. You design for attention, not approval.
3. Fresh collaboration sparks unexpected ideas. Mixing teams created energy, tension, and unhinged concepts in the best way.
4. Speed reveals authenticity. Without time for perfection, you get real instincts. Raw thinking. And sometimes, better results.
5. The algorithm doesn’t care about your ego. No matter how senior or experienced you are, the audience has the final say. That kind of clarity? Liberating.

Rewriting the rules, without throwing out the playbook

This wasn’t about replacing thoughtful brand storytelling with quick-hit performance content. But it is a reminder to confront something most creative professionals don’t like to admit. How much of what we call “creative process” is often masked as procrastination?

The algorithm doesn’t care about your years of experience or your design philosophy. It cares about one thing: does this connect and make someone stop scrolling? And maybe that’s exactly the creative constraint we needed.

“We’re not throwing out our process entirely,” Lena Shulman, Brand Creative Director, shares. “But we are questioning which parts actually serve the work, and which just make us feel better about it.”

The four ads are still live, and we’ll share them, along with the winner based on 30-day performance data. But we’ve already gained something more valuable. We reconnected with our instincts, worked fast, and remembered who our word is actually for. 

Final thoughts 

When was the last time you surprised yourself with a creative solution? 

What would your team create with one day and complete creative freedom? Start creating today with Artlist.

הפוסט What happens when you give creatives one brief, one day, and unlimited freedom? הופיע לראשונה ב-Artlist Blog.

But the best education brands know that how something looks, sounds, and feels can shape how it’s remembered. That’s where Artlist comes in, giving education teams the tools to create not just more content, but better and more meaningful content.

The content gap in higher ed

Think of your last institutional video project. You likely needed something inspiring, something polished, something on-brand. But maybe your music didn’t work. Or your stock footage didn’t reflect your student body. Or you were stuck in back-and-forths about usage rights or licensing terms.

Now imagine how much time you could get back without all of that.

You can have one platform for your team, whether they are centralized or spread across faculties, with instant access to high-quality, royalty-free music, footage, templates, and AI tools. They don’t have to second-guess what’s cleared for social media, what can be used, what has been used, or what fits the campaign.

That’s the kind of creative freedom Artlist gives institutions.

Building like a brand, not a bureaucracy

Educational institutions aren’t typically known for speed. But today’s students expect content that’s fast, fluent, and visually sophisticated. They scroll, click, and consume media like any other audience, and they compare what they see to the best online.

Students don’t differentiate between a video from your marketing department and a campaign from Nike. And neither should you. That’s why top-quality educational content is essential today to make an impact. 

Artlist helps education teams move with the agility of top brands. That means:

• Creative alignment across departments
• Faster turnarounds with AI-powered tools
• Global, inclusive content that resonates across cultures
  

As Jared Brown, Director of Innovative Education Studios, University of South Florida, puts it: 

“Artlist has become a part of our everyday production workflow. From music to stock footage, Artlist’s library gives us seemingly endless options for everything from brainstorming and pre-vis to final cut. Efficiency is key for us, and having a one-stop shop for all of these elements is invaluable.”

A catalog that reflects the world students live in

Representation matters in the class and on screen. That’s why Artlist’s catalog is curated by world-class artists from around the globe. Whether you’re producing a diversity recruitment spot, a language-learning module, or an international orientation video, you’ll find footage, music, and AI voiceovers that reflect the cultures and identities of your students.

Because today’s learners want to see themselves, and hear themselves, in your content. For global education institutions, you need assets that connect to your students everywhere, and Artlist helps you to do just that. 

“After trying out several stock sound services, we’d stick to Artlist because we always find what we’re looking for, and the experience is one of exciting exploration in the world of creative riches. A colorful media fair! We’re grateful to Artlist for constantly adding features and expanding their catalog, and for great customer service.”
— Yehuda Gilead, Frontend Software Engineer, Chegg

More speed. Less stress.

For creative and marketing teams, the biggest barrier to content production is the complexity around usage rights. The time spent searching for assets that are safe to use. Also, last-minute revisions, security concerns, and budget approvals can consume a significant amount of time and hinder creativity.

Artlist simplifies all of that.

• One license covers everything institution-wide
• Unlimited use across any platform, region, or format
• Institution-wide SSO means secure access for all teams

Your faculty can pull a track for a lecture video. Your comms team can build a campaign without a compliance check. Your student reps can create a graduation montage, and it’s all covered.

Designed for education at scale

Artlist is built to support education at every level, from universities and colleges to academies and e-learning platforms. That includes:

• Academic content and online course production
• Student recruitment and brand-building videos
• Internal communications, events, and livestreams
• Social-first campaigns that drive engagement

No matter the format or audience, your team can scale production without scaling complexity.

The team from Skillshare emphasize, “Introducing Artlist has been a huge win for our teachers and team. They love the high-quality music, sound effects, and footage. Finding the right music used to be a challenge — now it’s a joy.”

Sports content is a campus growth engine

College sports are a cornerstone of campus culture—and a major incentive for prospective students. Each year, over 180,000 student-athletes receive athletic scholarships in the U.S. alone, helping colleges attract top talent from across the country and around the world.

Successful sports programs also drive serious revenue: In 2023, the NCAA generated $1.3 billion, with much of it flowing back to schools through media rights, sponsorships, and tournament participation. At the institutional level, championship seasons often lead to spikes in applications, donations, and alumni engagement.

This isn’t just tradition — it’s strategy. Sports fuel enrollment, school pride, and national visibility. And increasingly, the quality of a school’s sports content is a reflection of its brand.

That’s why creative and marketing teams need to think like sports media studios, producing fast, high-impact content that captures emotion, drives engagement, and brings the energy of game day to videos.

With Artlist, your team can turn these moments into brand-defining stories. From scholarship announcements to social-ready game recaps, you’ll have the music, footage, templates, and more to create content that captures the moment. 

So many students create their own content these days. Whether it’s a student-led video or a university project, Artlist helps maintain the high quality they’re used to — content that feels authentic and impactful. It’s why so many search for Artlist for students.

Why it matters

Education is so much about delivering information and creating experiences that stick. And great creative content makes that possible.

Whether you’re welcoming new students, launching a groundbreaking initiative, or developing an immersive learning platform, what you put out into the world is a reflection of who you are as an institution.

Artlist helps you show up with content that’s clear, captivating, and unmistakably yours.

Let’s build your content engine

The world of education is changing. Students are more connected, content-savvy, and diverse than ever. Your institution’s ability to communicate visually — and do it well — has never been more important.

With Artlist, you get the creative tools and peace of mind to meet that moment. 

Contact Sales

הפוסט Why creative teams in education need to think like brands הופיע לראשונה ב-Artlist Blog.

As a key architect responsible for scaling Artlist’s influencer marketing efforts into the structured, high-performing program it is today, I’ve seen firsthand how the right approach to partnerships can create long-term value not just for our brand, but also for the creators we collaborate with.

Moving beyond the traditional influencer model

The traditional influencer model tends to focus on reach and polished, lifestyle-driven content: influencers with large followings are paid to showcase a product in a way that feels aspirational, often emphasizing visuals and personal branding. But in the SaaS space — especially when marketing to creators — this model rarely delivers meaningful results. Our users are filmmakers, editors, YouTubers, content creators, and creatives working in companies. They are discerning, skilled, and pragmatic. And they’re looking for tools that integrate seamlessly into their workflows and genuinely elevate their content.

That’s why we approach influencer marketing not as a one-off campaign, but as a partnership built around utility and authenticity.

Influencer marketing in a SaaS context

SaaS products often require expertise to use, and by nature, are not about instant gratification. They require explanation, context, and ideally, demonstration. What sets influencer marketing in this space apart is the need for education and trust, not just visibility.

When we work with a creator, it’s never just about “show this product.” We collaborate with them to build content that:

• Integrates naturally into their workflow (e.g., showing how they use Artlist music and AI tools in their video edits)
  
• Offers real value to their audience (e.g., tutorials, editing breakdowns, gear roundups)
  
• Drives measurable performance (trials, signups, conversions)
  

Importantly, we give creators the freedom to tell their story in their own voice. We trust them to know what resonates with their audience. Our role is to support and empower, not script.

This is where niche focus becomes a strength. Partnering with creators who are deeply embedded in specific communities — like editing, cinematography, VFX — means we’re not just reaching more people — we’re reaching the right people, in the right way.

A positive feedback loop: Creators who grow with us

At Artlist and Motion Array, we treat creators as long-term partners, not temporary promoters. We’ve found many of our partners at their early stages and have worked with them for years. These relationships are sustained not just by fair compensation but by mutual value creation and growth.

One of the most overlooked dynamics in influencer marketing is that when we pay creators to promote us, we’re also enabling them to keep creating. That video you see about Motion Array’s templates or Artlist’s AI tools? It’s also supporting that creator’s livelihood and allowing them to continue publishing valuable content for their audience.

Beyond their public channels, we also showcase creator content within our own ecosystem, featuring them in product tutorials, newsletters, testimonials, and educational materials across Artlist and Motion Array. This not only extends the value of the collaboration but also gives creators increased visibility and reinforces their role as trusted voices within our community.

This creates a positive cycle:

• Our product becomes part of their creative process
• Their content drives awareness and conversions for us
• Our support enables them to create more (and better) contentTheir audience begins to associate us with quality and professionalism

That synergy is why so many of our most successful collaborations have felt more like strategic partnerships than typical influencer deals.

In essence, we make them better creators, and they make us a better brand.

This cycle only works when the relationship is built on trust, support, and aligned values. It’s not about using influencers to reach our business goals — it’s about growing together.

Hard sell vs. real impact

Another mistake I see often is applying eCommerce-style tactics to influencer marketing in SaaS. Flashy promos, shallow endorsements, or overly scripted talking points might work when selling a $20 water bottle — but not when introducing a professional tool that requires trust and commitment.

Instead, we lean into what I call “narrative-led influence.” We want creators to tell a story: How does Artlist fit into their workflow? What challenges does it solve? Why do they keep using it?

Audiences respond to that. When creators speak authentically about their process and the tools that support it, they’re not just selling a product — they’re advocating for a solution that improves their audience’s creative journey.

People follow these creators out of genuine admiration, valuing not just their work but the insight behind it. Their recommendations carry weight because they’ve earned trust over time, and their voices are seen as both credible and aspirational within the industry. When a respected creator chooses a tool like Artlist, it lends a level of authenticity and influence that no scripted promotion could replicate.

Niche focus is a strength, not a limitation

Unlike brands chasing mass appeal, we work in a niche: creators. But that niche is powerful. Working with creators embedded in communities like video editing, VFX, or motion graphics means we’re not shouting into the void. We’re speaking to people who truly care about craft, tools, and professional quality.

While our focus is on creative professionals, this approach applies far beyond our industry. Any brand serving a specialized or high-intent audience — whether it’s developers, designers, educators, or other professionals — can benefit from influencer marketing strategies built on relevance, trust, and community alignment.

Influencer marketing in this space isn’t just a numbers game — it’s about relevance and resonance.

Thought leadership is a shared space

Building a reputation in this space isn’t just about what we say about our product — it’s about what others say because they believe in it. At the end of the day, influencer marketing in SaaS is about more than numbers. It’s about trust, consistency, and shared purpose.

And now, thanks to the evolution of AI-driven algorithms, that depth of content matters more than ever. Platforms like YouTube are increasingly analyzing video transcripts, keywords, and context, not just engagement metrics, to decide what gets recommended. Creators who go deep, explain clearly, and integrate tools authentically are more likely to be surfaced by algorithms, which means that in-depth content isn’t just good for the audience, it’s good for performance.

As platforms like YouTube continue to grow as educational hubs, creators will play an even bigger role in shaping how people discover and use software tools. The role of partnership managers, then, is not to script or dictate, but to support and amplify. The best results come from collaboration, not control.

And for brands like ours, working in a space where our users are also our best ambassadors, the future of influencer marketing is not just bright — it’s personal, powerful, and full of creative possibility.

If you’re in the SaaS space and looking to rethink how you approach influencer marketing, the best place to start is by asking: What value can we create together? When the answer is clear, the impact goes far beyond a single campaign.

הפוסט Rethinking influencer marketing for the creative SaaS era הופיע לראשונה ב-Artlist Blog.

With over 7,000 attendees, 350+ speakers, and three days packed with panels, workshops, and industry voices, AWE is where the future of content, marketing, and storytelling takes shape. Artlist took to the stage with a session focused on one of the most urgent content questions today: What makes people stop, watch, and connect? 

Led by Eldad Weinberger, Creative Lead at Google, our panel brought together voices from brand, agency, and creator communities to explore how authenticity, storytelling, and craft are shaping the next chapter of content.

Here’s the thing: 63% of consumers trust what creators say about brands more than what brands say about themselves. That statistic alone reframes the challenge and the opportunity. In a content-saturated world, trust becomes the real differentiator.

“This session is about authentic storytelling, the kind that feels real, crafted, and genuinely valuable,” Eldad said as he opened the panel. “It’s how brands break through, build credibility, and create something people actually want to watch.”

Don’t shout louder. Earn attention.

Charlotte Greywoode, Head of Production at VML UK, kicked off the conversation with a powerful reminder: good content doesn’t interrupt — it earns its place.

“Substance doesn’t come from shouting louder,” she said. “It comes from making something people want to spend time with.”

Charlotte spoke candidly about the push-pull between agility and craft in agency life. While speed and budget pressures are real, she emphasizes that meaningful storytelling often comes from slowing down, listening deeply, and building with intention. A standout example? A campaign created with a deaf director and deaf talent for the hard-of-hearing community — a slower process, but one that deeply resonated.

“We learned so much through that process. The director rewrote the whole script to make it work for the deaf community. And that’s what made it truly authentic.”

Trust creators to know their audience

Travel photographer and Creative Director Luke Jackson-Clark (aka Watch Luke) knows a thing or two about storytelling. With 420K+ followers and a portfolio of high-end brand campaigns, Luke knows that trust is everything.

“The best brand projects happen when I get handed the trust,” Luke shared. “That trust comes in the form of creative freedom.”

He described how his most successful collaborations, like a six-month campaign with Omega that saw him photograph their Aquaterra watch in 12 countries,  worked because he was trusted to tell the story in his own voice.

“It became one of their best-performing campaigns. And I truly believe that’s because the story was mine. It was real.”

Luke also gave a shoutout to Artlist, his longtime creative partner: “They’ve always focused on my content being authentic. That’s why our videos together consistently perform so well.”

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A post shared by Luke | UK Filmmaker (@watchluke)

Curation is the secret ingredient

That’s where Dikla Bengio, Global Partnerships Manager at Artlist, came in. With over 26 million users, Artlist is on the front lines of helping creators tell better stories faster — with tools designed for substance, not just speed.

“Every brand today needs a digital presence. But the demand for content is outpacing what most teams can handle,” Dikla said. “Our curation process helps creators focus on what really matters: storytelling.”

From royalty-free music and footage to AI tools and original templates, Artlist’s assets are handpicked and trend-informed. But what really makes them stand out is who creates them — real artists, sound designers, filmmakers, and voice actors.

“We recently sent a team to Tuvalu, a Pacific island threatened by rising sea levels, to capture authentic footage and sound. That’s how far we’ll go to make sure our library has real substance,” Dikla continued.

Handmade stories, lasting Impact

Tina Touli, Creative Director & Graphic Communication Designer, wrapped up the panel with a perspective on handcrafted design. Her work blends analog and digital techniques to create visuals that feel alive and deeply human.

“People are craving something they can almost touch,” Tina said. “That’s why brands come to me because handcrafted visuals carry texture and emotion.”

Her recent work for the Pentawards using liquid typography (oil and water) captured their values of creativity and transformation in an impactful way.

“When brands trust independent creators, we can bring a unique perspective. That’s what makes content memorable.”

She summed up her process beautifully: “It’s a creative handoff. I craft something with care, and someone else turns it into a story that’s uniquely theirs.”

Final thoughts: Stories that stick

So, what’s the takeaway for brands trying to make a mark in a crowded feed?

Start with trust. Lead with substance. Give your story the space to breathe.

As Eldad closed the session:

“Real stories, real voices, and real craft — that’s how we stand out in the scroll. Not by making more content. But by making content that matters.” To learn more about Artlist and how to create impactful stories today, talk to a member of the Artlist Business team here.

הפוסט Standing out in the infinite scroll: The power of real stories הופיע לראשונה ב-Artlist Blog.

A new era of sports content

Fans no longer just watch games, they follow storylines. They want more than scores; they want to know who a player is off the field, what the locker room feels like after a win, and how the team prepares behind closed doors. As attention spans shrink and the scroll speeds up, teams need to think like creators, not just marketers.

That’s the mindset driving the Philadelphia Eagles. Jennifer Kavanagh, SVP of Marketing & Media, explained how the team treats access as its secret weapon. “We want fans to feel like they’re right there with the players, in the meeting room, in the locker room,” she said. 

But access only works when it’s built on trust. “Those things are only possible if you have a foundation of trust,” Kavanagh said. That means building real relationships with players, collaborating closely with them, and helping them see the benefit of social as a tool to tell their stories — not just promote the brand.

So the Eagles bring cameras into weight rooms, capture recovery sessions, and turn everyday moments into stories. But it’s not just about access, it’s about personality. From locker room challenges to staff spotlights, their content shows the human side of the team. They tap into pop culture, embrace humor, and constantly feed their idea pipeline to stay creatively agile. 

They also balance quantity with quality. In one year alone, they publish more than 30,000 pieces of content. That kind of volume is only possible with a team of creatives empowered to move fast and a strategy that flexes from short-form fun to long-form docuseries.

Content made for the scroll

The New York Mets apply a similar mindset but with a laser focus on platform-native content. “We don’t just repurpose,” said Will Carafello, Senior Director of Social Media. “We produce for the way each audience consumes.”

The Mets build content specifically for TikTok Reels, with a dedicated videographer to shoot vertical-first. They let the platform dictate the pacing, tone, and storytelling format, and fans respond.

Music plays a starring role. Whether it’s Francisco Lindor choosing The Temptations for his walk-up song or José Iglesias performing post-game, the Mets turn every moment into entertainment. These cultural crossovers extend the team’s reach beyond sports fans and into the broader entertainment ecosystem.

They also play to each player’s preferences. Some love the spotlight, others prefer a lower profile. Their content strategy adapts to individual comfort levels, balancing big personalities with more subtle stories to give every fan someone to connect with.

Behind the creativity, the team keeps a close eye on analytics, doubling down on what resonates and cutting what doesn’t. They remain responsive, always evolving and tuned into what fans want.

Tools that fuel the engine

To move fast without sacrificing quality, teams need tools that match their ambition. Dikla Bengio, Global Partnerships Manager at Artlist, explained how their platform supports top-tier teams like the Florida Panthers, Kansas City Chiefs, and NYCFC.

“We make it easy for teams to move quickly, stay on brand, and stay legal,” she said. With royalty-free music, sound effects, footage, templates, LUTs, and AI tools all in one place, Artlist helps creators focus on storytelling, not licensing headaches.

She pointed to the Florida Panthers’ banner-raising ceremony as a prime example. They used Artlist music to soundtrack the full event, allowing them to post without muting or editing the audio. The result? A seamless, shareable moment that delivered real emotional impact. And thanks to AI-powered search, teams can find exactly what they need fast, and get it straight into the edit.

Winning the next generation

Reaching younger fans isn’t optional, it’s essential. Both the Eagles and Mets recognize that Gen Z and Gen Alpha are growing up on TikTok, not cable. They expect content that feels raw, fast, and real.

So teams go where their fans are and speak the language of each platform. Short-form videos, creator collaborations, and personality-driven content make the experience feel native and authentic. Whether it’s a dance trend, training montage, or off-the-cuff locker room moment, fans want what’s unfiltered. The goal isn’t perfection, it’s connection. And connection wins.

Both teams also see youth engagement as bigger than content alone. For the NFL, programs like flag football aren’t just about growing participation, they’re about building lifelong fans by involving them early. “We want them to grow up with the game, watch the game, and stick around it,” Jennifer emphasizes.

Fans as community

One of the most powerful insights from the session? The evolving nature of fan relationships. It’s no longer just about the team-to-fan connection, it’s fan-to-fan too.

“Their relationship is not just with us, it’s with each other,” said Jennifer from the Eagles. That’s why community-driven content matters. Fans want to feel part of something bigger. And when they do, they stick around, even when players switch teams or seasons change.

That shift, from shield to team to player to fan community, reflects a deeper transformation in modern sports marketing. In an era of high player turnover and short-term loyalty, emotional storytelling is the glue that keeps fans engaged.

The new content playbook

The panel closed with rapid-fire advice that summed up the new rules of the game:

• Eagles: Treat content like the sport. Strategize, execute, and adapt with purpose.
• Mets: Let your players lead. Their personalities are your brand’s biggest asset.
• Artlist: Give creators the tools to move fast and tell better stories — without limits.
  

As the session wrapped, one idea stood out: in a world where content is infinite, substance is what breaks through. Emotion, authenticity, and creativity aren’t trends, they’re the foundation of modern fandom.

Want to win your next fan? Start with the story, and let Artlist help you tell it. Talk to Artlist Business. 

הפוסט How sports giants like the NFL and MLB create content that hits הופיע לראשונה ב-Artlist Blog.

The growing challenge of video content demands

Content demands are constant, technology is evolving, and viewer expectations are rising. Brands and businesses must deliver fresh, compelling video content faster than ever before. Traditional production workflows, fragmented across multiple tools and time-consuming review processes, are no longer sustainable.

This pressure to produce is never-ending, and added stress on creatives can overwhelm even the most organized teams, leading to delays, bottlenecks, and lower-quality output. We all know that feeling — just as one video wraps up, new projects and briefs come flooding in, leaving teams scrambling to keep up. In this environment, the right tools really do make a difference, and a streamlined, all-in-one solution is not just nice to have — it’s essential. 

Artlist Business: the all-in-one content solution

Artlist Business emerges as a game changer by providing a single, centralized platform with a premium catalog of assets, video production editing tools, and the latest AI technology, all in one place. This means busy teams can work more efficiently without sacrificing quality. 

One of the biggest project management platforms, monday.com emphasizes this value: 

“Using Artlist saves time, and it’s faster than alternatives like a custom-made score for an ad.”

— Aviv Divon, Senior Video Creator, monday.com

Marketing teams now need to be extremely agile, creating more videos in the same amount of time with the same resources. With access to an extensive library of high-quality music, footage, ready-to-use templates, voiceovers, and more, the discovery stage takes much less time. Expedia, the leading travel booking platform, highlights:

“With Artlist, we were able to save 20% of the time sourcing and vetting, so now we can focus on creative execution and producing inspiring content.”

— Katerina Thomas, Head of Content, Expedia

The quality of assets is guaranteed, too. Brands can have peace of mind knowing that assets are original, curated by experts, and made by world-class artists, designers, musicians, and filmmakers who are all leaders in their fields. 

Streamlining production with Premiere Pro integration

At the core of Artlist Business is the ability to simplify creative workflows. In an industry where every second counts, reducing video production time without compromising quality is crucial. 

Artlist Business removes workflow bottlenecks by integrating directly into Premiere Pro, offering seamless access to assets, over 50 professional plugins, and AI Assistant tools that automate tedious editing tasks like silence removal and auto-zoom. This allows teams to focus more on creativity and less on technical hurdles.

“The intuitive interface and efficient search functionality make it incredibly easy for us to find the ideal audio elements, saving us valuable time and resources.”

— HCLTech

With Premiere Pro, creators can browse and access the entire Artlist catalog directly within their workspace, previewing assets in real time before committing to a download. This means no more switching between applications, downloading files manually, or importing assets one by one.

As well as access to assets, Artlist Business enhances video editing capabilities with a suite of 50+ plugins.

Smooth team collaboration

Real-time collaboration is another huge advantage. Whether you’re working remotely or working in-house, successful teams need to collaborate seamlessly on projects. It helps to improve productivity and align everyone on the creative vision from start to finish. 

Collaborative Artboards are perfect for teams who create videos at scale. From project kick-off to storyboarding, ideation, and curation, creators can gather assets based on their project descriptions and share them with their team. Starting the creative process visually means getting approvals faster, while commenting directly on the assets or Artboard means decisions are made quicker, and projects don’t get stuck.

High-volume production is non-negotiable

For businesses handling high volumes of video production, the challenge isn’t just about speed — it’s also about maintaining consistency across a large number of projects. Artlist Business meets these challenges head-on by supporting both scalability and consistency.

When production volumes are high, even small inefficiencies can add up to significant delays. The all-in-one solution reduces the reliance on separate software and streamlines every step of the production process. In video, consistency is just as critical as speed. Artlist Business gives you both features like ready-to-use video templates and 300+ pro-grade LUTs that elevate production quality in much less time. With studio-quality effects, brands can ensure their videos maintain a polished, high-end look across all projects.

This leads to faster turnaround times and also ensures that each video maintains a consistent level of quality that reinforces the brand’s message and values.

Empowering creative teams for the future

The modern video production landscape is evolving, and smart businesses need tools that can adapt to changing demands. Artlist is always at the forefront of tech, offering the latest tools in video production. 

2024 saw one of the biggest breakthrough features in efficient video creation: AI-powered voiceovers. With Artlist, you can turn your scripts into professional-quality voiceovers in multiple languages and accents, reaching your audience in their native language. Plus, it allows brands to test new markets — all without the need to source or record voice actors.

“The introduction of AI voiceovers has dramatically boosted our production times, allowing us to quickly get a feel for how our scripts sound and how they work with our visuals.”

— Hostinger

A glimpse into the future of smart video production

Consider the reality: the need for a platform that can keep pace with the rapid influx of work is undeniable. Artlist Business is designed for exactly this purpose. Its curated catalog of assets and powerful, integrated tools provide a reliable foundation that enables creative teams to meet growing video demands swiftly and effortlessly.

By leveraging an extensive library of assets alongside advanced production tools, Artlist Business helps teams work smarter, faster, and more creatively. The result is a production process that not only meets the pace of modern content demands but also consistently delivers professional, high-quality videos.

Discover how Artlist Business can transform your production process. Embrace the future of video production and empower your team to create exceptional content. Talk to us to get started with Artlist Business.

הפוסט How to scale your video production with Artlist Business הופיע לראשונה ב-Artlist Blog.