How brands and creators use AI to personalize content

The AI revolution is here. Similar to past technological revolutions, such as the digital video revolution or the invention of the original moving picture camera, this one is likely to change the industry forever.

While many editors are using AI tools to speed up their workflows and make their lives easier as content creators or video editors, there’s another side to the AI revolution that is often underexplored.

AI personalization is already turning how creators and brands tailor their content from a macro-perspective to a micro-perspective. This is because AI is a powerful tool for personalizing content. Demand for hyper-personalization is on the rise, and personalized AI is becoming more than just a trend.

Let’s look at how AI algorithms (your recommended engines, generative personalizations, and other technologies) are driving this shift and how you can stay ahead of the curve in how you use AI content personalization.

Why personalization matters 

Moving forward, personalized AI will be an integral part of the content that both creators and brands curate for their audiences.

If you’re a creator, brand, or anything in between, you need to understand the benefits of personalization. Audiences have already started anticipating content and ads that speak directly to their interests and needs. 

AI sorting algorithms are quickly revolutionizing what social media platforms like Instagram, Facebook, TikTok, and others know about users. They are also helping to ensure that the content shown to viewers is optimally relevant to these users’ interests.

The main benefits of this push for personalization are that engagement metrics, clicks, likes, follows, and even purchases, are on the rise. More direct, specific, and empathetic content is always more successful than broad and vague content tailored for wider audiences.

How AI enables personalization 

So how exactly does AI make this kind of content personalization possible? It’s pretty fascinating. While most people think of AI, they think of generative AI and the amazing videos AI image generators are capable of producing these days, there’s much more going gon beneath the surface.

As impressive as generative photo and video AI may be, AI is rapidly improving its capabilities with its assisting and sorting services. AI-assisted video editing is one of the fastest-growing technology sectors in the film and video industry for good reason.

Popular video editing software like Adobe Premiere Pro and Blackmagic Design DaVinci Resolve are adding AI-powered tools and features to help editors quickly find clips, arrange edits, and even extend clips.

With voice and video generators, editors, and creatives of all types can quickly localize, reformat, and reinvent creative assets with the click of a button. If you’re curious, check out some of this helpful AI-powered technology, like the Artlist voice-to-voice tool here.

Examples from leading creators & platforms 

Here are some examples from both the corporate and creative worlds on how AI can be used to personalize content. This first example, from Salesforce, demonstrates how AI can be utilized to personalize consumer experiences by anticipating their needs and streamlining their overall experience.

You can also see how individual creators are using AI to mass-produce content for their followers. These types of content cycles are going viral on TikTok, as they offer quick and easy options for those looking to harness AI for their workflows.

AI can be used to improve your creative workflows, speeding up your content creation capabilities, so you can focus more directly on your specific niche. Check out some tips on how, from Tommy Callaway. 

Tools for personalized video creation 

With the above examples in mind, let’s look at what AI-powered tools are available for brands and creators. And, if you’re serious about using AI to power up your workflows, finding the resources to build out your own personal AI-powered editing suite is going to be your best bet.

These tools can use AI to analyze video footage and automate the editing process. Beyond your basic cuts, these AI tools will also suggest edits that align with audience interests and other engagement trends.

One of the best examples of how AI can help you speed up your workflows and better personalize your video content is the Artlist Premiere Pro extension, which streamlines all types of tasks and even eliminates silences.

You can check out the full array of AI-powered tools, including the Artlist Library extension, the AI Assistant extension, and other professional plugins, on the Artlist Tools page here.

Generative AI tools for your workflows

If you really want to stay ahead of the AI curve though, along with personalization and assistance features, generative AI tools are going to be your best bet to stay at the cutting edge of AI-powered innovation.

There are some exciting AI image and video generators offered by many familiar names in the AI space. However, if you’re looking to explore generative AI options that can be easily integrated into your current workflows, the Artlist image and video generator is proving to be a popular option for those who want to easily turn their scripts or prompts into fully customizable videos.

These days, generative AI is seeping into all parts of production as many brands and creators are working to incorporate generative AI into their pre-production planning as a way to help ideate and creatively explore visual styles.

Maintaining authenticity vs. chasing engagement 

For many, the ultimate goal of using AI to personalize their content and ads is similar to their own personal and creative goals. The idea is to create authentic and sincere content that resonates with viewers in a way that doesn’t feel clickbait-y or forced.

The tools for content creation are constantly evolving, but the fundamental principles of engaging audiences and effectively selling products and services will remain the same.

Focus on the person using the AI, not the AI itself, and you’ll be in a great position to succeed. If you do this, you’ll be well-equipped to take on the challenges of this budding AI revolution and make empathetic and impactful AI-powered personalized content that can stand above the rest.

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