On Artlist, 65% of businesses are actively generating content with AI. That’s not a trend. That’s a shift in how modern teams create. This new normal for agencies, businesses, and brands shows that companies and organizations are integrating AI into their daily workflows to create faster, smarter, and with more intention.
And businesses are using AI to scale, too. They’re producing 33% more AI assets than solo creators. For creative teams, AI isn’t a side tool but part of their workflow, and a way to stay ahead of the competition.
Let’s take a look at what this data means for you and your team.
AI creative tools as the new standard
Most companies aren’t wondering if they should use AI. They already are.
When 65% of businesses on Artlist are using AI to generate content, it tells us something big: AI is no longer an experiment. AI is a business advantage. Whether it’s for scaling marketing campaigns, building content libraries, or ideating faster, creative teams are already putting AI to work.
“We work with thousands of creative teams, and we’re seeing growing curiosity about AI’s role in video creation. More businesses are starting to explore how these tools might fit into their workflows to save time and enhance creativity. For many companies, it’s less about whether to adopt AI, and more about figuring out the right approach.” Ori Dagan, Sales Director, Artlist
If you’re still on the fence, here’s the truth: you’re not ahead of the curve by waiting. You’re falling behind it.
Built to scale
The data backs it up. Teams using Artlist’s AI tools aren’t just producing more. They’re producing 33% more AI-generated assets than individual creators.
Why? Because businesses are built to scale. With clear objectives, bigger content needs, and dedicated workflows, AI fits naturally into the way they operate. It’s not about replacing creative teams — it’s about removing roadblocks so those teams can do more of what they’re best at.
AI doesn’t slow things down with endless iterations or feedback loops. It sparks ideas, builds visuals, and keeps the momentum going, whether you’re pitching a new concept, refreshing your content calendar, or launching a full-scale campaign.
Tools like Artlist’s AI Image & Video Generator help businesses move from idea to asset faster. With just a few clicks, you can animate stills, customize visuals, and create ready-to-use creative content. It’s visual storytelling, scaled.
AI is becoming part of the creative team
Let’s be clear. AI isn’t about taking jobs away. It’s about giving creative people more time, more inspiration, and more freedom to focus on storytelling.
As Jon Friedman, Corporate VP of Design & Research at Microsoft, says, “AI should be embraced as a collaborative tool rather than a replacement.”
Designers use AI to explore new visual directions. Marketers use it to generate campaign ideas and content variants. Founders use it to visualize pitches. No matter your role, AI helps you go from the blank page to the big idea, and fast. It’s creative acceleration, not automation.
Artlist Artboards make modern collaboration simple. With AI tools, it is now easier than ever to organize visual assets, compare versions, and align stakeholders across teams. Whether you’re brainstorming, building a mood board, or prepping for launch, your whole team can stay in sync from the first draft to the final cut.
Your workflow is evolving
Whether you’re a startup or a global brand, your team is expected to create more content, in more formats, across more platforms, all the time. That’s a heavy lift. AI lightens it.
With tools like Artlist’s AI-powered search, finding the perfect footage or music is faster and more intuitive. It’s never been easier to create original, royalty-free assets that fit your brand and vision.
So if you’re wondering whether AI is worth adding to your creative stack, just look around. Most businesses already have. They’re not testing it. They’re using it. Every day.
Start creating like the 65%
Want to move faster, unlock more ideas, and scale your content without burning out your team? It’s not about working harder. It’s about creating smarter.
With Artlist AI tools, your team can:
- Turn concepts into ready-to-use visuals in minutes
- Collaborate more seamlessly across teams and timelines
- Free up creative energy for storytelling that resonates
Join 65% of Artlist business users already harnessing the power of AI. Contact us to get your team set up with an Artlist Business Plan.
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