Corporate videos are made for business and can take many forms — marketing content, testimonials, product promos, social media videos, and more.
To ensure a successful outcome, pre-production is key: understand your client’s needs, discuss the budget, write a solid script, and hire the right crew.
During editing, keep an eye on pacing and overall length— crucial to hold your viewer’s attention from start to finish.
Corporate video production is one of the most effective ways businesses communicate in today’s fast-paced digital world. With trends and technology constantly evolving, staying ahead of the curve is essential. In this updated guide, we’ll walk through the key steps of corporate video production to help you create compelling content that resonates with your audience.
The growing importance of corporate video
Corporate videos are no longer a nice-to-have — they’ve become essential tools for modern business. Whether you’re communicating internally, marketing a product, or telling your brand story, video offers a dynamic way to deliver your message and engage your audience. As video consumption continues to rise, using the medium strategically can help your business stand out in a crowded, competitive landscape.
Types of corporate videos
When you hear “corporate videos”, you might picture stiff, outdated footage from the 80s, grey cubicles, forced smiles, and awkward office acting. But corporate videos today are a different story. They can be any kind of video created for a business purpose — whether internal, external, promotional, or educational.
Read on to discover some of the most popular types of modern business videos, featuring customizable video templates from the Artlist catalog. The templates are all created by top designers, are easy to download and drop into your editing software, making it simple for you to add polished, professional effects to your projects quickly.
Training videos: Essential for employee onboarding and continuous education
Internal communication videos: Keep your team informed and aligned
Testimonial videos: Build trust with authentic customer stories
Interactive videos: Engage viewers by allowing them to interact with the content
Step-by-step guide to corporate video production
Pre-production
Great corporate videos start with thoughtful planning. Define your goals, understand your audience, and shape your key messages. Write a script that speaks their language, and map out your vision with a storyboard. Tools like Artboards on Artlist make this stage even easier. You can either drag and drop templates, footage, and music to experiment with combinations and plan, or get suggested assets based on your project’s description.
Production
Once you’re in production, focus on capturing clean visuals and crisp audio. Shoot in 4K for maximum clarity and consider using tools like drones for standout aerial shots. Or for unattainable footage, the AI image and video generator can help provide shots that would go beyond your budget, or are just impossible to create. And don’t underestimate the power of music — a well-chosen track can shape the entire mood of your video. Explore these curated songs to find the perfect fit.
Post-production
This is where your video truly takes shape. Use AI-powered tools to speed up tasks like color correction and sound design. For a professional finish, explore over 300 premium LUTs in the catalog to match your genre and style. Carefully assemble your footage, add smooth transitions, and make sure the soundtrack enhances, not distracts from, the story you’re telling.
Budgeting for corporate videos
Budgeting for corporate videos can vary widely depending on your goals and resources. Today, AI and automation have significantly reduced production costs, making it more accessible for businesses of all sizes. This is especially true if you want to quickly and cost-effectively incorporate voice-over into your video production. Rather than going through the time-consuming and costly process of hiring voice actors, AI voiceover generators like Artlist’s let you generate professional quality voiceovers in minutes.
Measuring success
After you’ve produced and distributed your corporate video, it’s time to see how it’s performing. To gauge success, start by tracking key metrics like views, engagement rates, and shares. These numbers give you insight into how well your video is resonating with your audience.
Next, dig deeper by analyzing conversion rates—are viewers taking the desired action after watching? Tools like Google Analytics or video hosting platforms often provide detailed reports, helping you understand what’s working and where there’s room for improvement.
Lastly, gather feedback directly from your audience, whether through comments, surveys, or direct outreach. This qualitative data can offer valuable insights that numbers alone might miss, allowing you to refine future videos for even better results. By regularly reviewing these metrics, you can continuously optimize your video strategy for maximum impact.
Wrapping up
Corporate video production is an ever-evolving field, and staying updated with the latest trends is key to producing content that stands out. By following this guide, you’ll be well-equipped to create impactful videos that resonate with your audience and drive results. Don’t forget to explore Artlist for all the creative assets you need to plan, create, and elevate your production.
Did you find this article useful?
